User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 88

Strategy Marketing SaaS Customer Lifetime Value 88

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 236

Scale Sales Hiring Scaling B2B 236

Chart Mogul

JUNE 24, 2021

Pricing localization is a strategy where you present the price of your SaaS differently depending on where the customer lives. The same could also be true for your SaaS business. In our B2B SaaS Pricing Masterclass , we detail the importance of SaaS pricing and how to get it right for your audience.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. A SaaS conversion rate normally ranges between 1% and 10%.

SaaS 97

SaaS Onboarding Benchmarks B2B 97

SaaSOptics

JUNE 4, 2021

7 SaaS Metrics Every SaaS Company Should Care About in 2021. The SaaS market is expected to reach $164.29 We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly. SaaS Metrics #1: Annual Recurring Revenue (ARR) .

Metrics 53

Metrics SaaS Customer Lifetime Value Payment Features 53

OPEXEngine

FEBRUARY 9, 2021

The SaaS market is expected to reach $164.29 We’ve done a lot of work with B2B SaaS companies, and over the years, we’ve seen a number of them struggle to get off the ground and grow quickly. And that’s due to one glaring misconception: SaaS business models are just like traditional business models.

Metrics 52

Metrics SaaS Payment Features Customer Lifetime Value 52

ChurnZero

MAY 6, 2022

Category creators face more challenges in B2B. “I But in B2B, being first is terrible. B2B products must impact ROI. “If If your product or service can have an impact on ROI, that’s what you really need to do. Slack is a productivity tool and did really well. Product-market fit means you can keep customers.

Retention 98

Retention Revenue Entrepreneurship B2C 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Chart Mogul

JUNE 23, 2022

“May you live in interesting times” is a rough translation of a traditional Chinese proverb that is bearing more meaning today than ever in the history of SaaS. After a brilliant run up to 2022, SaaS valuations got hammered in the public markets lately. SaaS startup growth has taken a hit as well as we noted.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

ProfitWell

OCTOBER 16, 2019

It’s the question on every SaaS founder’s lips: Is my churn rate too high? Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. So how do you know what a healthy churn rate is for your SaaS company? Let’s find out.

Churn 55

Churn SaaS Payments Payments Payment Methods 55

Casey Accidental

NOVEMBER 13, 2019

Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. Many of the terms we use to define businesses today are features of the business rather than an encompassing definition, like the words SAAS or platform, which makes them not very useful. 1 Saturated Growth in SAAS.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 124

B2C Payments SaaS Payments B2B 124

ChurnZero

OCTOBER 5, 2021

SaaStr Annual is always a time to look forward to as it’s a chance to join our peers in SaaS, to learn from the best in the business, to avoid big mistakes, to strengthen ties, to do better – so we can all achieve the impossible. SaaS customers are only using 50% of the licenses that they buy- @markroberge. saastrannual.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

CustomerSuccessBox

SEPTEMBER 20, 2021

Gain Grow Retain: B2B SaaS Customer Success. In the podcast dedicated to customer success leaders in the B2B SaaS and tech space, hosts Jeff Breunsbach and Jay Nathan share conversations with industry executives who are actively growing and scaling their businesses with a customer-first approach. Link: [link].

Customer Success 52

Customer Success Interviewing B2B Subscription 52

ProfitWell

MARCH 3, 2020

And finally, the evolution of B2B SaaS billing. What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. In just two days, the Chargify crew goes live and beyond subscription —and they’re taking us with them. How should CEOs address Coronavirus?

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Chart Mogul

OCTOBER 3, 2019

The design of your product? . Marketing? . After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Why CAC is so important for SaaS businesses. Source: OpenView Expansion SaaS Benchmarks Report . Oh yeah, that thing.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

ProfitWell

FEBRUARY 28, 2020

Today, eBay may be looking to subscription to amp up its ecommerce reach. Plus, Pipe, a B2B SaaS financial platform, raises $6 million. Listen wherever you get podcasts: Your top subscription news. And a subscription offering may just be the way to do so. Needless to say, we encourage the subscription embracement.

Payment Methods 52

Payment Methods Payments SaaS Payments Payment Solutions 52

Chart Mogul

FEBRUARY 22, 2022

Customer churn rate, also known as logo churn rate is a key indicator of the health of your SaaS business. At a high level, the customer churn rate gives you the rate at which your customers are canceling their subscriptions. As more companies find product-market fit and hone into their customer category the churn reduces.

Churn 52

Churn Payments Subscription Payment Features 52

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

ProfitWell

APRIL 20, 2020

We spy so many B2B SaaSers still out there with grit, grind, and determination—all while helping you keep cranking, too. Listen wherever you get podcasts: Top B2B SaaS news. BlueJeans is a modern meeting platform that fosters smarter, more direct communication for the B2B crowd. BlueJeans x Verizon. Their news?

Wireless 52

Wireless Software Review Venture Capital Technical Review 52

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. How to Segment B2B Your Customers. When salespeople get involved (!)

SMB 72

SMB Strategy Outsourced Development Marketing 72

User Pilot

NOVEMBER 23, 2023

Challenges of product management Product managers who try to deliver on the outcome promise face a lot of challenges in SaaS organizations. Lack of senior leader trust A very common challenge is that senior leadership doesn’t trust their product teams enough. The product momentum gap by Dave Martin.

Scale 95

Scale Underperforming Technical Team Sales Recruiting Software Review 95

OpenView Labs

AUGUST 18, 2020

I once discovered an AI-powered content optimization product while reading an article. Captivated by what the author, a SaaS content marketing expert I respect, said of the product, I signed up for a free trial. I spent the next 23 minutes fumbling around, trying to get value from the product. And then I gave up.

Management 116

Management Subscription Payment Features Churn 116

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Build killer features and base your positioning on what problems your product actually solves. Marketing + Acquisition Strategist. Conversion Copywriter to B2B and SaaS.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

Chart Mogul

OCTOBER 3, 2019

The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard. Why CAC is so important for SaaS businesses. Generally, SaaS companies have a low cost of goods sold (or COGS), typically 20-30% on average.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. And Userpilot’s Aazar Ali Shad is here to talk about the State of SaaS Product Onboarding. Your top subscription news. Top trends and best practices for B2B companies and consumer brands. And also growth managers, growth marketers as well. Let’s imagine offline.

Onboarding 65

Onboarding Scale Social Media B2C 65

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. Justin Scott My pleasure.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

Chart Mogul

APRIL 27, 2022

In simple terms, churn is the rate at which customers or revenue is leaving your SaaS business. At a high level, you can look at churn in two ways: Customer churn — measures the rate at which customers are leaving your SaaS business Revenue churn — measures the rate at which revenue is leaving your SaaS business.

Churn 52

Churn Benchmarks Metrics Revenue 52

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Intercom, Inc.

MARCH 12, 2020

Many view memberships and subscriptions as the model of the future. What do you think that tech companies – and in particular SaaS companies – can gain from some of the things that you learned in the early days of your career? Ali: I’m a product marketer. This transcends across B2B and B2C. Ali: Awesome.

Airlines 164

Airlines Technical Review Subscription Payment Features 164

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. In all seriousness though, that’s kinda what Horizontal SaaS promises (or tries) to be.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Many of these metrics are intersectional with B2B and SaaS because they reveal important data all businesses need to know. Churn rate calculates the number of customers who leave a product over a certain period of time.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SmartKarrot

FEBRUARY 16, 2022

Software as a service or SaaS has been growing as a leading software distribution model. The world of SaaS has simplified software creation and distribution making access easier than before. Leveraging the power of cloud technology, SaaS has re-engineered the way we look at modern technology and software. Aaron Levie.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

OpenView Labs

MARCH 10, 2019

I’ve learned that freemium can accelerate growth after you nail product-market fit. After leading product management and product marketing at a $100M software company, I thought I’d put my product led growth strategies to the test at Pure Chat. Why freemium is an acquisition strategy, not a revenue model.

Scale 64

Scale Acquisition Interviewing B2C 64