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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything.

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A Primer on B2B Marketplaces: Challenges and Opportunities

Point Nine Land

Businesses, on the other hand, are stuck in the dark ages, often relying on the phone, email, fax and even pen and paper when it comes to ordering goods or services. Whilst consumer-facing marketplaces have become an essential part of our daily lives, business-to-business marketplaces are only just beginning to emerge.

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! Now, let’s dive into it! Seed Stage Round Dynamics ??

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Winning Strategies for Service Marketplaces

Point Nine Land

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

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7 Hacks for Building and Scaling B2B Marketplaces

Point Nine Land

Marketplaces in their early stages generally lack the liquidity to be relevant enough for the supply side, they are not a priority. To overcome this, marketplaces generally need to find ways to initially hack the supply side. Large suppliers are often reluctant to work with small marketplaces that lack credibility.

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Doubling Down: Satya Patel, Partner at Homebrew

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s the #1 bit of advice you’d give to SaaS founders today? We had a great one last time with Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital.

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

Pilot’s leading team of US-based experts, supported by elegant software, delivers world-class bookkeeping, tax, and CFO services trusted by growing businesses like yours. Tilled was created to empower software vendors, marketplaces, and SAAS companies to start generating revenue from accepting credit cards.