Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 57

B2B Technical Advisors SaaS Payments Underperforming Technical Team 57

SaaStr

JUNE 22, 2023

More here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24 Months – SaaStr Picking cofounders that aren’t as committed. But they can challenge how you think about the market. More here: Planning to Do a SaaS Startup? B2B folks want to do B2C. At content marketing? At events?

SMB 257

SMB SaaS B2C Interviewing 257

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 98

B2B Development Team Review Software Review Marketing 98

Kalungi

DECEMBER 13, 2022

Content marketing , especially in B2B SaaS, has become a central part of modern business practices. Content marketing, being 62% less costly than traditional marketing while driving three times the amount of leads, has become many marketers’ go-to when it comes to engaging their audience and growing their business.

Content Marketing 52

Content Marketing Marketing B2B Engagement 52

OpenView Labs

JULY 6, 2021

The way that people make buying decisions for SaaS follows a relatively predictable pattern. They hire more people to own the function, start experiencing workflow or process issues, and eventually someone is tasked with finding a SaaS solution to alleviate the pains everyone’s experiencing. One person builds out a new function.

Content Marketing 95

Content Marketing Revenue Strategy Marketing 95

SaaStr

MAY 31, 2024

1: How Sales and Marketing Have Shifted Since 2020 Expectations and the types of people working in SaaS have shifted over the past few years, and much more in sales, marketing, and customer success. Folks are either burnt out or came in during the boom, and they don’t know what the real world of SaaS looked like before.

Sales Hiring 174

Sales Hiring Sales Recruiting Marketing Scale 174

Aaron Beashel

NOVEMBER 24, 2014

Content marketing can be an incredibly successful approach to customer acquisition for B2B SaaS companies. However, I’ve found there is a lot less content around how to actually execute content marketing on a day to day basis. What content at Campaign Monitor looks like.

Content Marketing 100

Content Marketing B2B Social Media Management 100

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

FastSpring

JULY 15, 2022

In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes. We also covered: What happens when SaaS companies don’t properly comply with tax regulations. How tax liabilities vary for B2B and B2C purchases in different areas of the world. About FastSpring.

SaaS Payments 134

SaaS Payments Payment Services Payment Solutions Payment Features 134

SaaStr

MAY 28, 2024

Maybe you’re doing vertical SaaS, selling to governments, or it’s a more complicated product than they’ve sold before. Some go for content marketing because it’s cheaper, but is the content amazing? Marketing doesn’t convert overnight. Some SaaS leaders with hundreds of millions of revenue are growing at 0%.

Sales Hiring 277

Sales Hiring Scale AI Search AI 277

How SaaS Works

OCTOBER 15, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

SaaStr

FEBRUARY 2, 2023

We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 ! Pepper is a powerful content marketing platform that helps you create high-quality content at speed and scale. Grab tickets here. Join these incredible companies to experience all the value of SaaStr!

Cloud spend optimization 241

Cloud spend optimization AWS Scale compliance 241

SaaStr

FEBRUARY 8, 2022

Q: How do you market a B2B SaaS product in the early days? At the end of the day marketing is still “getting the word out” — just done with a lot of tools, systems, platforms and processes. But the playbook to do that varies based on the product, how mature the brand is, the space, and the skills of the marketer.

Marketing 294

Marketing Scale Content Marketing Consulting 294

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG.

Technical Review 265

Technical Review Technical Advisors Scale Compensation 265

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Scale Social Media SaaS 143

SaaStr

AUGUST 29, 2022

10.000 SaaS CEOs, Founders, Revenue Leaders, and VCs will join us for 3 days of tactical content, networking, and epic evening events when the Cloud comes to San Mateo. Don’t Sell SaaS Like It’s 2012 with Reprise and Glasswing Ventures : Your SaaS-savvy customer will not fit into your rigid, outdated sales process.

Scale 266

Scale Sales Hiring Marketplace as a Service B2B 266

Tom Tunguz

AUGUST 22, 2017

A founder asked me if we had reached the point that SaaS is commodified. “Can you build a venture scale SaaS company anymore?” First, the technology barriers to starting a SaaS company continue to fall. Consequently, this go to market model is no longer a differentiator in the market. So are copycats.

Scale 189

Scale SaaS Venture Capital Artificial Intelligence 189

Sales Hacker

FEBRUARY 5, 2019

We’re searching for a whip-smart, energetic, and extremely organized Content Marketing Manager to join our team and fill a crucial gap in our growing team. Why You’ll Love it: You’ll learn an incredible amount about sales and marketing, and you’ll work on creating amazing content with the best minds in the sales world.

Content Marketing 50

Content Marketing Management Marketing Sales 50

Net-Results

SEPTEMBER 10, 2019

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. Content marketing. The fact that I’m answering your question here on Quora is a part of our content marketing strategy.

B2B 40

B2B Business Social Media SaaS 40

Practical Advice on SaaS marketing

DECEMBER 5, 2015

With 150,000+ people jamming into Dreamforce earlier this year, I think it’s fair to say that this "SaaS thing" is for real. Customers are definitely getting smarter about how to use software-as-a-service (SaaS) solutions, and vendors are getting smarter about how to build and sell them. Bur not for all of them.

Marketing 124

Marketing SaaS Social Media Business Model 124

OpenView Labs

JANUARY 5, 2021

The good news is that there are lots of fantastic virtual SaaS conferences coming up that’ll still offer the chance to meet new people and grow. And growth should absolutely be everyone’s focus in 2021—the SaaS industry is on track to hit its estimated $37.9 billion market projection by the end of 2021. And the free coffee.

SaaS 83

SaaS Blockchain Marketplace as a Service Entertainment 83

OpenView Labs

DECEMBER 21, 2020

What does the future hold for B2B software? Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020: remote work. Ryan Dunagan, VP of Marketing at Spotio.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. Use SaaS metrics to reiterate, test, and improve.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Kalungi

APRIL 19, 2023

In today's digital age, social media has become an essential tool for SaaS companies to connect with their audience and promote their products or services. However, with so many social media platforms available, choosing which ones are best suited for your SaaS marketing strategy can be overwhelming.

Social Media 40

Social Media B2B SaaS Strategy 40

SaaStr

JANUARY 7, 2021

These 25 episodes dive into extremely important topics including how to build a B2B revenue model engineered for rapid growth, how to take care of your team in times of turmoil, and more. SaaStr 309: David Skok on The 9 Stage Model To Get A B2B Company To Get Repeatable, Scalable & Profitable Growth.

Scale 271

Scale Sales Hiring Scaling B2B 271

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Search Engine Optimization (SEO) allows companies to reach more users with their content.

Strategy 92

Strategy Marketing Social Media AI Search 92

Kalungi

JUNE 13, 2023

Blogging is an essential tool for businesses to establish their online presence and connect with their audience. For instance, imagine you are an HR manager at company X. Your company is looking for solutions to monitor their employee’s productivity and hours, so you need to present your manager with the best options available to do so.

B2B 40

B2B SaaS Software Management 40

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Product-led go-to-market strategy.

Strategy 82

Strategy Marketing SaaS Customer Lifetime Value 82

Buffer Resources

FEBRUARY 14, 2024

Listen to it here: Apple Podcasts | Spotify Podcasts for the busy marketer Content, Briefly For content teams of all shapes and sizes, there’s no better podcast than Content, Briefly by Superpath. A must-listen for content marketers looking to improve their practices.

Social Media 105

Social Media Entertainment Entrepreneurship Interviewing 105

CustomerSuccessBox

MAY 2, 2022

As a Customer Success Officer in SaaS, you’ve probably realized that there’s a lot more to the SaaS sector than just providing excellent service. SaaS marketing and distribution is crucial as, if not more important than, developing the service itself. How does a SaaS Partner Program benefit you?

Sales Recruiting 52

Sales Recruiting SaaS Outsourced Development Content Marketing 52

Baremetrics

MARCH 23, 2021

A lot of people are concerned about their SaaS conversion rate, with the typical question being: What is a good conversion rate? When looking at metrics and benchmarks for SaaS companies , the quality of their landing page is a big part of what starts people moving down the sales funnel. But it's not just the landing pages that matter.

Benchmarks 75

Benchmarks SaaS Social Media Sales Funnel 75

How SaaS Works

OCTOBER 7, 2019

The How SaaS Works series simplifies the complex world of software-as-a-service (SaaS) into the practical fundamentals for anyone involved in SaaS. Introduction to Lead Generation SaaS Engine Components The lead generation component of the SaaS engine is analogous to gasoline in an internal combustion engine.

SaaS 40

SaaS Social Media Sales Funnel Content Marketing 40

ProfitWell

AUGUST 27, 2020

Listen wherever you get podcasts: F#ck Content Marketing. I read F#ck Content Marketing so you don’t have to. F#ck Content Marketing isn’t a book only for content marketers. First, let’s start with how better content marketing is much more personalized. About the author.

Content Marketing 59

Content Marketing B2B Trends Churn 59

Tom Tunguz

JUNE 7, 2015

The role of the marketing team within SaaS has stretched from simply engendering awareness and creating interest, to guiding customers much deeper into the funnel. In traditional go-to-market models, marketing teams fill the very top part of the funnel. This change has three important ramifications for SaaS startups.

Sales Recruiting 100

Sales Recruiting Marketing SaaS Startup 100

OpenView Labs

DECEMBER 17, 2019

As you race to close the books on a hopefully successful 2019, it’s worth stepping back and considering what the future will hold for B2B software. OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. What do you think?

Trends 67

Trends Sales Recruiting Technical Review SaaS 67

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

Venture Capital 52

Venture Capital SaaS Data Scale 52