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How important is content marketing for a B2B business?

Net-Results

Because for a long while I’ve worked at a B2B SaaS business and a lot of my focus has been on content marketing. What is content marketing? The short answer is, of course, that content marketing is very important for Business-to-Business (B2B) marketing.

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5 Ways to Boost Your B2B SaaS Content Marketing

Entrepreneur - SaaS

Boost the performance of your B2B SaaS content marketing using these five strategies.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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Understanding the B2B SaaS Content Marketing Flywheel

Kalungi

The B2B SaaS content marketing flywheel is an important framework for understanding and optimizing the SaaS customer journey. It’s helpful for both understanding where you audience is in the funnel and what content they’ll find valuable.

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Content Marketing in 2021 and Beyond

Neil Patel

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

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Why opinions aren’t optional in content marketing

Intercom, Inc.

For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. But for B2B software with a longer sales cycle, opinionated content has the time to pay off and establish your reputation as a trusted source. Download Intercom on Marketing. gigabytes per year.

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8 Steps to Creating an Effective B2B Content Marketing Strategy

CloseSaaS

Discover an 8-step plan to create an effective B2B content marketing strategy. It starts with identifying your target audience and ends with creating a content marketing strategy.