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6 essential B2B SaaS ad design best practices (with examples)

Kalungi

And while ad design is one of the most important components of a successful campaign, we’ve noticed it sometimes doesn’t get the care and attention it deserves in the world of B2B SaaS ads. When executed as part of a complete go-to-market strategy , paid advertising can help you get some quick wins in the door.

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Building a targeted B2B SaaS design strategy

Kalungi

One of the best ways to accomplish this is through design. Therefore, even though there is a vast amount of audience to market to, it is imperative to know who you are trying to reach and focus on that specific group to gain traction within the marketplace.

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Previously in SaaS, it was widely seen that anything > 1 was healthy if you were venture-backed, and anything > 1.5 Companies need to rethink GTM organization design. 4x magic number.

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Doubling Down: Lucy Deland, Co-founder & General Partner at Inspired Capital

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. What’s the #1 bit of advice you’d give to SaaS founders today? We had a great one last time with Peter Specht, Partner at Creandum. Check that out here. Lucy holds an A.B.

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FastSpring at SaaStock USA 2024!

FastSpring

Ready to join the leading conference for B2B SaaS founders, operators and investors from pre-seed to series C? Join us at the Palmer Events Center, in Austin, TX, from May 13th to 15th, for an extraordinary event dedicated to all things SaaS. If your business is SaaS, then you need to be at SaaStock USA.

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Thanks to Maxio, Merge, Orum, SalesIntel, and Vendr for Sponsoring SaaStr Annual 2023!

SaaStr

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. With over $1.5B

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Top SaaStr Content for the Week: Y Combinator, Mark Roberge, State of the Cloud 2022 and lots more!

SaaStr

The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long (Updated). The Best in SaaS Are Just Growing Faster Than Ever. How Long It Roughly Takes to Close a Deal in SaaS. SaaStr 595: 5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator MD of YC Continuity Anu Hariharan. .

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