OPEXEngine

JUNE 29, 2020

Generally speaking, SaaS companies who are new to the market should NOT be overly concerned with the Rule of 40 but focus on “T2D3”, which we’ll cover in a separate post. If your SaaS business is in its early years, the goal is really to realize product-market fit, and to grow as quickly as possible.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

User Pilot

FEBRUARY 21, 2023

This is a common strategy in complex products which users might struggle to work out on their own. Pendo for product analytics Pendo is a product adoption platform catering to enterprise clients. Heap Pricing. And its analytics functionality, of course. – Great insights in terms of growth and user sentiment.

Software Review 95

Software Review Underperforming Technical Team Technical Review Systems Review 95

SaaStr

APRIL 30, 2022

10% basically means you don’t have any product market fit. And what are the different pricing strategies? That’s typically the AWS model, depending on how much space you take, service space, you will pay more. And launching another product. Five percent is okay. 10% is a problem. Thank you very much.

SaaS Payments 235

SaaS Payments Metrics Payment Methods Scale 235

SaaStr

DECEMBER 20, 2019

If I were to try to sell to AT&T, who is a customer now, or to AWS, who’s a customer now, they actually walked me out the door of AWS. And that’s when you start getting the feel for the market and the market is charting a lot of it. Take your product, sell it. I think a lot of is overstated.

Scale 141

Scale Sales Hiring Construction Education 141

Sales Hacker

AUGUST 7, 2020

Head of Strategy, People & Change. Director Sales Strategy. Partner, Account Based Strategy Practice Lead. Director of Sales Strategy. Director, Sales Development and Strategy. Amazon Web Services (AWS). Chasse Consulting: Sales Strategies, Inc. Panama Relocation Tours. Shelley Lavery. Tina Jones.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. Your Commercial Market Will Define You Throughout Lenta’s experiences with these three journeys, he’s learned some key lessons for those looking to do similar. But it also defines your GTM efforts.

Scale 197

Scale Scaling AWS Sales Hiring 197

SmartKarrot

JULY 27, 2021

Role: Head of Customer Success Location: San Francisco, CA, US Organization: Turn/River Capital As a Head of Customer Success, you will work with the leadership teams at 2 to 3 of the Turn/River portfolio companies to develop and implement retention and growth strategies and build operational best practices.

Development Team Review 10

Development Team Review Technical Review Customer Success Systems Review 10

Intercom, Inc.

AUGUST 30, 2022

No matter how great a new tool may seem, it can’t replace strategy or processes, so make sure those are clearly defined first. As Des Traynor, co-founder and Chief Strategy Officer of Intercom, says, your first few hires are so influential in the success of your company. AWS – Cloud computing. Questions to ask. . Apply now.

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 272

Outsourcing Services Scale Scaling Outsourced Development 272

FastSpring

FEBRUARY 23, 2023

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. How do we help our people?”

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. Ideas Are Cheap. It’s All About The Execution.

Scale 184

Scale Scaling Sales Hiring Cloud 184

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. Their retention strategies were also different.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. You’re looking for something like, “S**t that’s really powerful, do more of that.”

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

Intercom, Inc.

OCTOBER 1, 2020

Because in the early stages of product-market fit, you’re still shipping stuff and you’re looking to hit this sort of, what I call a vein of value in your customers. You’re looking for something like, “S**t that’s really powerful, do more of that.”

VP of Engineering 165

VP of Engineering Sales Hiring Underperforming Technical Team Engineering 165

User Pilot

APRIL 21, 2023

The aim of product analysis is to better understand its strengths and weaknesses, to evaluate how effective it is at satisfying user needs , and to identify areas for improvement. Product analysis benefits teams from across the organization, including your product , marketing , customer success , and UX design colleagues.

Underperforming Technical Team 94

Underperforming Technical Team SaaS Onboarding Retention 94

User Pilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. What is the product-led growth strategy?

SaaS 83

SaaS Acquisition Onboarding Retention 83

SmartKarrot

JANUARY 18, 2021

Nevertheless, based on our experience in SaaS industry growth and studying the business strategies of many such companies, we have developed an understanding of growth mechanism that works. For any company to grow, it has to acquire more customers by reaching the right product/market fit. So, let’s look into them.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Marketing…their demand gen motion changes, need different product marketing, etc. It’s official. And why you think you can win?

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

OpenView Labs

FEBRUARY 3, 2022

Usage-based pricing (UBP) , also known as consumption-based pricing, allows customers to pay for products according to how much they use. AWS and other infrastructure providers have been using UBP for nearly a decade. These metrics are an indicator of product-market fit.

Headcount 73

Headcount SaaS Compensation Acquisition 73

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JULY 1, 2020

Then Jason, on your comment around SDRs needing to be more thoughtful and sophisticated in communication and strategy, definitely. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. I think that’s just one potential takeaway there. We found something that works.

Merchant Services 177

Merchant Services Scale Sales Recruiting Sales 177

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

MAY 15, 2020

Where do most teams go wrong in implementing the role out of their CS strategy? I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. And I remember AWS was growing really quickly. What core elements does it change? When should one hire their first CS rep?

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

SaaStr

MAY 3, 2019

In this session, Sandy Carter, AWS Vice President will hone your superpower – not of customer focus, or customer driven, but customer obsessed. What’s the engagement strategy going to look like? That’s when you start getting the feel for the market and the market is charting a little bit.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? So product strategy decisions, vision documents. How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing?

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

Hacking Revenue

FEBRUARY 26, 2016

Once your brand is in place, or at least smells like something that starts to seem like a brand, you’re in a much better place to determine what you want your growth strategy to be and where you ultimately want to take your vision. . The Funnel. You cannot skip this part if you want to win. Where do you go from here?

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

OPEXEngine

DECEMBER 15, 2020

To help you improve your customer churn rate, I asked a ton of founders, CEOs and Customer Success Managers to share their best churn-busting strategies, and answer this question: “What is your top tip for companies looking to reduce their customer churn rate?” Tia Fomenoff, Director of Product Marketing, Thinkific.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Sales Hacker

SEPTEMBER 14, 2021

Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. If you missed episode 177, check it out here: Trust-Building Strategies Every Seller Should Own. powered by Sounder. What You’ll Learn.

Sales Recruiting 79

Sales Recruiting Sales Hiring Marketing Underperforming Technical Team 79

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Free trial is a better strategy for quicker conversion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

JUNE 15, 2021

Jeff : I don’t think of developers as the market, per se. I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

OpenView Labs

JUNE 25, 2019

If you can get people talking about your product, you won’t have to spend as much on expensive marketing campaigns. Nail Product / Market Fit. For SaaS businesses, hosting (AWS) costs and customer onboarding are the key costs of goods sold and are constantly being optimized. Don’t Forget About Your Margins.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. They have this unique ability to evangelize your product in the market, learn from your early customers what they like, what they don’t like, bring that feedback loop into product, into marketing, and really start to make that flywheel work.

Sales Hiring 156

Sales Hiring Scale Payments Cloud 156

Sales Hacker

NOVEMBER 10, 2020

I know you have product market fit. They’re awful. Everyone is asking, “Well, okay, you’re building this product. It was not a good time. We were just trying to figure it out. And we had one investor who was like, “Look, I believe in you guys. I know you can do this. You can do it.”

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

OpenView Labs

JANUARY 3, 2020

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView and Steven Forth, Partner at Ibbaka. . This is already the norm for infrastructure software products and tools like Atlassian, GitHub, GitLab, AWS and so on. One of the big memes right now is category creation as a strategy.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

SaaStr

MARCH 1, 2024

Microsoft Google Meta Each is playing a different strategy. Microsoft is a master class in strategy for us. NVIDIA is benefiting, not just because of applications at the startup level, but because every single company is developing an AI strategy, and no one wants to be caught without an answer as to what they’re doing with GenAI.

Generative AI 241

Generative AI Outsourcing Services AI Software Review 241