AWS CTO Hire Product Marketing Strategy 
Mucker Capital
APRIL 6, 2023
The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Free trial is a better strategy for quicker conversion.
SaaStr
OCTOBER 16, 2020
How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents. Paul Rosania: So let’s imagine I went to you as a CTO.
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