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Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

SaaStr

AWS can’t support 20 partners equally. When partnering with big folks like Drata does with AWS, you have to bring business to them. Drata was one of three companies mentioned on stage by AWS’ Head of Partnerships because they did the most transactions on the marketplace than any other company. That’s a high value for AWS.

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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

Next, they moved to credits, which are very popular, with AWS and Google Cloud being great examples of companies that are always giving credits out to startups. As you think about building out a partnership program, remember that you need to be able to operate at scale but prioritize your top partners.

Startup 200
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Notes from Office Hours with Lisa Lawson

Tom Tunguz

After scaling sales enablement successfully, the next step is to understand where your customers are. Marketplaces: AWS marketplace, Heroku marketplace, Salesforce marketplace. The more streamlined the customer onboarding, the more effective marketplaces will be for you. Types of Partnerships. Where do they buy?

Scale 315
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User Model: What SaaS platform builders need to know to prepare for growth, Part 1

CloudGeometry

There are at least three foundational dimensions that translate your business assumptions into critical technical solution inputs: User Model Monetization Measurement In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth.

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Ensuring Intercom’s business continuity during uncertain times

Intercom, Inc.

We are conducting interviews and onboarding new employees remotely. All of Intercom’s production infrastructure is provided as a service to Intercom by Amazon Web Services (AWS). AWS is the leading cloud provider in the industry, and we leverage their portfolio of globally redundant services to ensure Intercom runs reliably.

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Measurement: What SaaS platform builders need to know to prepare for growth, Part 3

CloudGeometry

In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. When tenant context is built in, from the outset of onboarding, you can evaluate users’ actions directly. That lets you slice and dice to compare each and every one of them.

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Intercom’s Rich Archbold on how to run less software

Intercom, Inc.

Rich Archbold , Senior Director of Engineering, has been at the forefront of codifying and scaling this philosophy over the past few years. Our chat covers the origins of Run Less Software, how it has evolved at scale, and how it differs from the equally valid approaches of other engineering teams. What it means to Run Less Software.