OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. And that takes us to the next marketing trend… 2. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

NOVEMBER 24, 2021

Copy your entire product. Sell it to your market for half the price. When should you scale? Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator. Instead, establish a scaling pace.

Sales Hiring 182

Sales Hiring Scale Compensation Sales 182

Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Thankfully, no such Armageddon is on the horizon. billion to $3 billion. billion to $3 billion.

Scale 181

Scale Marketing AWS Machine Learning 181

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. Head of Marketing – Where Can I Settle? But for most of you, you’re not ready to hire a entire marketing team.

Sales Hiring 271

Sales Hiring Part-Time VPE Scale Sales Recruiting 271

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early!

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

The Angel VC

FEBRUARY 20, 2016

Call me when it scales.” So if you start an online shop, offer products at a loss, get listed on some of the biggest comparison shopping sites and do some affiliate marketing, you can easily get to tens of millions in revenue. With few exceptions that means you either need to have a viral product (a.k.a.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks.

Scale 189

Scale Scaling AWS Sales Hiring 189

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.

Scale 176

Scale Scaling Sales Hiring Cloud 176

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 271

Outsourcing Services Scale Scaling Outsourced Development 271

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. These companies aren’t likely to become the market leader anytime soon, but at least they can turn over a decent amount of revenue due to their higher profit margins.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

DECEMBER 13, 2019

This year we published a lot of exciting content that supports this shift in go-to-market strategy. What is Product Led Growth? What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. How does this change if you are creating vs in an existing market? 293: Congratulations you’ve built a product that’s proven itself in the marketplace!

Scale 141

Scale Sales Hiring Construction Education 141

Sales Hacker

OCTOBER 7, 2019

Alison brings a wealth of marketing, investor, and exec experience to the show. Google’s Marketing Message and stance on competitors. GCP’s Marketing Message in Light of Direct Competition (20:30). Alison Wagonfeld is the Chief Marketing Officer for Google Cloud. The 2 things every successful business has in common.

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 30, 2022

Because it depends highly on the product, on the market, what the founders want to do with the company, and on the different types of markets here. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Reworking your product.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

SmartKarrot

JANUARY 18, 2021

They are: Scaling Customer Lifetime Value. And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any business to grow, it has to scale its operations to reach more customers.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence.

Payment Solutions 118

Payment Solutions SaaS Payments Strategy Software 118

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Whether you’re trying to scale your business or scale your career – you’re in the right spot to learn from the best of the best.

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

Andreessen Horowitz

SEPTEMBER 22, 2023

(As a note: while I draw a line in the sand at 20%+ growth in year 6 for high-growth companies, there are plenty of successful, highly valued, more mature companies in the public markets with lower growth and higher profitability.) But it’s not enough to show some possible scenario where your numbers translate into growing 20%+ in year 6.

Travel 107

Travel Forecasting Pricing Scale 107

SaaStr

MAY 15, 2020

We’ve spent a lot of time in the world of marketing lately, and so I wanted to switch it up today, and move to the sales and customer success side. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So a huge scale. But, time for the show today.

Sales Hiring 194

Sales Hiring Scale Technical Review Outsourcing Services 194

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. Or by tuning your marketing message to be very concrete and productive.

CTO Coach 172

CTO Coach Sales Hiring Software Review CTO Hire 172

SaaStr

SEPTEMBER 13, 2020

Byron Deeter and Elliott Robinson, partners at Bessemer Venture Partners, offer macro trends in the public and private cloud markets, strategic advice to cloud founders, and insights into why entrepreneurs should feel auspicious about the future. We’ve all seen AWS and what they’ve done with their platform.

Sales Hiring 153

Sales Hiring Scale Payments Cloud 153

SaaStr

JUNE 15, 2021

I know your marketing materials everyone…we talk about how the whole world’s more developer centric. As someone who has built and shipped software but doesn’t really code at this point, I’m still shocked the markets are so big. For real, why is the developer market bigger today? Voice is huge.

Scale 285

Scale Underperforming Technical Team Engineering Wireless 285

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. Marketing starts from the inside out.

Scale 71

Scale SaaS Automotive AWS 71

Chart Mogul

OCTOBER 18, 2019

For proof, just look at some of the main points from this year: What does it mean to be in the Golden Age of SaaS How to think about (and do) marketing as you grow Why small improvements are more important than big bets And also… why we have to take care of ours and our teams’ mental health. Marketing starts from the inside out.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

JULY 1, 2020

She’s one of the best marketing leaders I’ve known. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech.

Merchant Services 173

Merchant Services Scale Sales Recruiting Sales 173

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. To solve your billing problems, it’s important to make sure your automated systems scale well: knowing when to work behind the scenes, and when to notify the customer.” To do this at scale, you’ll need to get a handle on all of your customer data.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Hacking Revenue

FEBRUARY 26, 2016

Getting to know Marketing, R&D, BI, Sales and Branding professionals from all around the world, visiting their offices and understanding the way they’re doing business, helped me realize that the world is becoming a better place because of that. There are so many products and services out there. Measure Everything.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

OpenView Labs

JUNE 25, 2019

CAC encompasses all of the sales and marketing costs that a business has to shell out to land a single new customer (calculated as total sales & marketing expense in a period / total customers acquired in a period). CAC payback is the single best measure of the efficiency of your go-to-market engine.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. It was still a ubiquitous market. What market are you in? There was an adjacent market.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Sales Hacker

NOVEMBER 10, 2020

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. Maybe we had marketing. We wanted to do this for PR, kind of thinking about the marketing attribution.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

OpenView Labs

JANUARY 3, 2020

Editor’s Note: This is a conversation between Kyle Poyar, VP of Market Strategy at OpenView and Steven Forth, Partner at Ibbaka. . We see too many promising companies trapped in the low (and unprofitable) part of a market because they did not design pricing to scale. It is critical to design this upfront.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

SaaStr

MARCH 1, 2024

New Startups: Infrastructure Layer The infrastructure layer is exciting and is tooling that enables you to tweak different models, integrate them, and scale them in cost-effective ways. If you look at the market caps of these businesses, they’ve all done incredibly well this year. Now, it’s 100+ times.

Generative AI 232

Generative AI Outsourcing Services AI Software Review 232