SaaStr

NOVEMBER 24, 2021

When should you scale? Roberge recommends starting with product-market fit. Your customer retention is the best quantifiable measure of product-market fit; however, retention is a lagging indicator. Therefore, you need a way to identify product-market fit as early as possible.

Sales Hiring 196

Sales Hiring Scale Compensation Sales 196

OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. It allows customers to start small and try out a product. Is it right for your company?

Product Marketing 58

Product Marketing Trends Scale Marketing 58

The Angel VC

FEBRUARY 20, 2016

Call me when it scales.” The point is that getting to $1-2 million in ARR probably has less predictive value concerning a company’s ability to get to true scale than most people think – or at least thought some years ago. With few exceptions that means you either need to have a viral product (a.k.a.

Scale 192

Scale Scaling SaaS AWS 192

SaaStr

FEBRUARY 1, 2021

If you don’t think you need a great VP of Sales, Product, Marketing, Customer Success, and Engineering — then all that all that means is you’ve never worked with a great one. But not making the hire at all is pretty awful, too. At the most critical stage of scaling SaaS. Just don’t let it happen.

Sales Hiring 273

Sales Hiring Part-Time VPE Scale Sales Recruiting 273

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Now organizations can customize demos at scale even easier. Start early! Show, don’t tell.

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

Intercom, Inc.

FEBRUARY 13, 2020

These days, he helms the marketing team at Tray.io, the leading general automation platform designed to help professionals integrate and automate their enterprise stacks. And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies.

Scale 181

Scale Marketing AWS Machine Learning 181

SaaStr

AUGUST 10, 2023

Whether you’re going from nothing to something or already scaling and thriving beyond $10-100M, healthy, sustainable growth in SaaS is on every founder’s mind. Cockroach Labs’ CEO Spencer Kimball shares hard-won lessons from scaling from $0 to $5B and his time as an angel investor for more than 80 different startups. Ideas Are Cheap.

Scale 190

Scale Scaling Sales Hiring Cloud 190

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks.

Scale 203

Scale Scaling AWS Sales Hiring 203

SaaStr

AUGUST 2, 2021

Technology Alliances: The tech alliances offer important integrations, especially critical for ServiceNow’s target market of enterprise customers. Examples include AWS, Adobe, Microsoft, and Google Cloud. This early phase is where you’re still looking for that perfect product-market fit and scaling the product to market.

Outsourcing Services 273

Outsourcing Services Scale Scaling Outsourced Development 273

OPEXEngine

JUNE 29, 2020

Generally speaking, SaaS companies who are new to the market should NOT be overly concerned with the Rule of 40 but focus on “T2D3”, which we’ll cover in a separate post. If your SaaS business is in its early years, the goal is really to realize product-market fit, and to grow as quickly as possible.

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). How SendGrid Prioritizes Core Product Improvements.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Intercom, Inc.

AUGUST 30, 2022

But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale. This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock).

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

DECEMBER 20, 2019

293: Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? There’s a whole literature around product market validation and MVPs and product market fit and all that.

Scale 142

Scale Sales Hiring Construction Education 142

Sales Hacker

OCTOBER 7, 2019

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Go to vidyard.com/saleshacker for more information.

Cloud 44

Cloud Artificial Intelligence Scale GCP(Google Cloud Platform) 44

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Julien: It’s important to find your niche and to find product market fit.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

APRIL 30, 2022

Customer success teams are basically about building at scale this self-serve engine. And one of their roles is also going to be to upsell from a free product to a paid product, or to upsell different types of products. 10% basically means you don’t have any product market fit. Five percent is okay.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SmartKarrot

JANUARY 18, 2021

They are: Scaling Customer Lifetime Value. And to look further, their subcategories are the below ones: Scaling Increase number of customers Diversify products Lower customer acquisition cost Optimize online performance. For any business to grow, it has to scale its operations to reach more customers.

Customer Lifetime Value 10

Customer Lifetime Value Scale SaaS Acquisition 10

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. You can read parts 1 and 2 here and here.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Sales Hacker

AUGUST 18, 2023

As always, you’ll hear real stories/strategies/tactics from real revenue operators spanning: sales, marketing, customer success, operations/enablement, product and hiring. Whether you’re trying to scale your business or scale your career – you’re in the right spot to learn from the best of the best.

Scale 67

Scale VP of Engineering Sales Hiring Enterprise 67

Andreessen Horowitz

SEPTEMBER 22, 2023

Customer testimonials backed up the numbers, showing that major enterprises viewed CrowdStrike as a security platform, not just a product. ” —Deputy CISO, AWS “In my career, the deployment of the CrowdStrike Falcon platform was perhaps the easiest global security rollout I’ve seen.” That’s operating leverage.

Travel 111

Travel Forecasting Pricing Scale 111

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So a huge scale. Ben Dahl: In terms of when you were ideating on CloudFlare, how did you get to a conviction on the scale of what you were solving and the size of the market? Michelle Zatlyn: Yeah.

Sales Hiring 196

Sales Hiring Scale Technical Review Outsourcing Services 196

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? How do you think… And this is quite a specific one actually, to just dive into, but how do you think about effective product marketing? Harry Stebbings: Terrible metaphor.

CTO Coach 173

CTO Coach Sales Hiring Software Review CTO Hire 173

SaaStr

JULY 1, 2020

We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. We want to tell anybody that listens, you can save $100,000 on your AWS bill and demos are actually as high as they’ve ever been in late stage tech. We found something that works. Jason Lemkin: Got it.

Merchant Services 180

Merchant Services Scale Sales Recruiting Sales 180

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 71

Scale SaaS Automotive AWS 71

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. Even at spectacular scale, they’re still growing at 30%. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number one, in the cloud economy, scale wins. It is staggering.

Sales Hiring 159

Sales Hiring Scale Payments Cloud 159

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Hila Qu: There's no perfect answer or a standard answer.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Chart Mogul

OCTOBER 18, 2019

To power this shift, we need infrastructure, which supports the easy establishment and distribution of the new internet-enabled products and services. This is already at play — services like AWS, Stripe, and others have brought down the cost of starting and running a business to a fraction of what they used to be just a decade ago.

Scale 52

Scale SaaS Automotive AWS 52

SaaStr

JUNE 15, 2021

I think of developers as the strategy to get into the market for whatever you’re doing. At the end of the day, Twilio still sells communications, AWS still sells servers, but the way we’re selling it is different than how it was done in yesteryear. Jason : He does have a significant amount of scale though.

Scale 287

Scale Underperforming Technical Team Engineering Wireless 287

OPEXEngine

DECEMBER 15, 2020

Tia Fomenoff, Director of Product Marketing, Thinkific. To solve your billing problems, it’s important to make sure your automated systems scale well: knowing when to work behind the scenes, and when to notify the customer.” To do this at scale, you’ll need to get a handle on all of your customer data.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Hacking Revenue

FEBRUARY 26, 2016

Before starting to scale even one demand generation channel, you’ll need to take into consideration your feedback loop. If you have the time and knowledge to do everything I mentioned in this essay, this is probably where you should spend 80% of your time once you reached product/market fit. Measure Everything.

Outsourcing Services 53

Outsourcing Services Branding Outsourced Development Scale 53

OpenView Labs

JUNE 25, 2019

Numbers will be skewed in the early days because you won’t yet be operating at scale, but even at a small scale you will benefit from keeping your target CAC payback in sight and contemplating how you’re going to hit the goal. Nail Product / Market Fit. can also cause changes in your CAC payback period.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 126

Payment Solutions SaaS Payments Strategy Software 126

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. We should talk about that more and then we can scale that more? Want to see more content like this?

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Sales Hacker

NOVEMBER 10, 2020

The platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale previously unthinkable, previously, absolutely unthinkable. I know you have product market fit. He scaled Spiceworks, Outbound Engine, and he’s now at Mailgun.

VP of Engineering 74

VP of Engineering Scale Development Team Review Technical Review 74

OpenView Labs

JANUARY 3, 2020

We see too many promising companies trapped in the low (and unprofitable) part of a market because they did not design pricing to scale. Product led growth depends on successful product adoption. It has to be easy to get started, to get initial value and then to scale. It is critical to design this upfront.

Pricing 54

Pricing Scale Underperforming Technical Team B2B 54

SaaStr

MARCH 1, 2024

New Startups: Infrastructure Layer The infrastructure layer is exciting and is tooling that enables you to tweak different models, integrate them, and scale them in cost-effective ways. They just happened to launch AWS and ended up capturing way more value just in themselves than the entire on-prem storage market before them.

Generative AI 248

Generative AI Outsourcing Services AI Software Review 248