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Notes from Office Hours with Lisa Lawson

Tom Tunguz

The CEO may want a partnership for brand association. Partner enablement, educating the sales team, is important to succeeding with these types of relationships. Your customers may not know that it’s your product under the hood, so while you may gain a bunch of revenue, your brand equity won’t appreciate.

Scale 316
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G2.com’s Ryan Bonnici on selling to educated customers

Intercom, Inc.

I caught up with Ryan for a conversation that ranged from how to articulate your value to educated customers to why he tries to schedule one job interview per day. Customers are more educated than ever. Selling to educated customers. And three, you need to build and innovate on our brand.” Short on time?

Education 123
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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Salespeople are often compensated at the highest rate when they win brand new business, but that might not be good for revenue expansion and might contribute to churn. So instead, Roberge suggests updating sales comp plans to pay higher for expansion revenue wins over brand new wins.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

And it’s one of the three large cloud vendors that we all know: Microsoft, AWS, and Google. AWS’s marketplace has seen 1.5 But also it’s allowed us to get much closer to our provider, I mean, we host and run 100% on AWS, but pull data from everywhere. It was pretty easy to drive that from our side.

Scale 200
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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

This year at Dreamforce, some of the fastest growing, most admired digital brands laid their cards on the table. The content that resonates best with buyers discusses issues and tells great stories, says Cameron Tanner at AWS. Redefine Competitive Intelligence – Sales cycles are becoming shorter because buyers are self-educating.

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the education industry, then make your case studies about your university customers. AWS provides case studies right on their homepage.

AWS 145
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How AI could impact the B2B software industry in the next decade

Point Nine Land

Challenges faced by startups during the SaaS installation phase (2000–2010) When you look at the first generation of successful “SaaS first” companies (Salesforce, Zendesk, Workday, Hubspot…), they had to overcome three main challenges to succeed: Market education Infrastructure UI/UX Market education. Market education.