aligning-saas-customer-success 
Chaotic Flow
AUGUST 18, 2015
SaaS businesses develop intimate, long term relationships with their SaaS customers. Keeping that relationship positive and aligned over the years is a real challenge. In fact, many public SaaS companies have yet to turn a profit. In SaaS, the work doesn’t end when then deal it is signed.
SaaStr
SEPTEMBER 25, 2023
But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.” Van Vuuren comments, “I think there’s an opportunity there for us as sales and marketing leaders to align and get off the hamster wheel of leads and get on the path of being focused on having a common target.”
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SaaStr
DECEMBER 12, 2023
Where we see success is when a company has a sales process that starts with: How the buyer is thinking about it How they would purchase your product And then mapping the sales journey to that That’s the basics of how you’ll build your first GTM playbook. Let’s start at the beginning — with the customer. First, determine the right ICP.
SaaStr
APRIL 7, 2024
They really are a great checklist when you are starting to scale sales in SaaS: #1. Hire your first salesperson when you have closed the first 10 customers and are spending more than 20% of your time on sales. Try to close the first 10-20 customers yourself beyond you hire 1-2 reps, so you know how to do it.
SaaStr
MARCH 22, 2024
Different Pathways to CRO For Jane Kim, former CRO of CircleCl,, she used to work in finance before transitioning to SaaS. After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. But you don’t carry any numbers, so your success is predicated on your team’s success.
SaaStr
NOVEMBER 28, 2022
What is the secret to aligning go-to-market teams and finance teams? These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. The evolution of SaaS business. Before we get into the dynamics of alignment, let’s briefly review the evolution of SaaS.
SaaStr
MARCH 19, 2024
If you’ve been an operator in the SaaS industry for a long time, you’ve probably considered starting your own company. His day-to-day role as a first-time founder involves a lot of work around creating and building the MVP product and filtering out all of the noise in this SaaS ecosystem. What problem are we trying to solve?
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