Dreamforce, Arse-Kissing, and Behavioral vs. Attitudinal Loyalty
SaaStr
APRIL 10, 2023
The classic example of Behavioral Loyalty is say United Airlines. But the customers are still loyal, i.e. they are still repeat customers, because (1) they get invested in the frequent flyer program and (2) the particular flights are understood and familiar. No one loves United.
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