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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

It’s clearer than ever that customers (and businesses) prefer conversational support. And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships.

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

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What’s New at Greenhouse: $200M ARR, AI in the Real World, Going Big with PE, and More

SaaStr

The problem is if you’re in business for any amount of time, the product gets a bit older. In a year like this, SMB is doing worse, with a lot more churn and startups going out of business. When looking at Greenhouse’s Enterprise business, many of them started when they were tiny. You have to do upmarket and then rotate back.

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15 Career & Business Coaching Resources, Tips, and Benefits

Neil Patel

As business owners and marketers, we go through manic highs and lows. One way to help get yourself over the hump is with business coaching. The best business coaches not only coach you in your business but also coach your life as a whole. What Is Business Coaching? What Does a Business Coach Do?

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

They don’t have the strategy, tactics, or tools they need to market their business well. The bad news is that marketers waste 37 to 95 percent of their marketing budget. This is really common, but it doesn’t have to be; if you have the right digital marketing strategy in place, growing your business is easier.

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Here’s What Investors Look for in SaaS Businesses

Baremetrics

Whether you created your SaaS product to help solve a problem you had or because you wanted some extra income, the truth is that your SaaS business is a valuable asset. Running a profitable SaaS business allows you to take control of your own schedule - some would even say your life! But what’s the final checkpoint for your business?

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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. And while we considered illustrations, our design team ultimately decided to go in a different direction. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.).

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