Intercom, Inc.

NOVEMBER 7, 2018

How to think about costs in your customer acquisition strategy. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth.

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

FastSpring

MARCH 15, 2021

That’s the beauty of subscription models. While implementing a subscription model means ongoing revenue, it also brings up many challenges for managing those subscriptions. You have to create a subscription-friendly product, infrastructure, marketing plan, and customer retention plan. Advantages of a Subscription Model.

Payment Features 147

Payment Features Payment Services Subscription Payment Solutions 147

Incredo

JULY 14, 2019

Whether you are a startup owner, a manager of a growing business or the CEO of an established company, you might find yourself asking questions like “ Should our SaaS subscription model be monthly, annually or both ?” or “ What are the best tips I can get in terms of annual vs monthly subscription models ?”.

Payment Features 184

Payment Features SaaS Payments Payment Methods Subscription 184

Clouded Judgement

JUNE 17, 2025

At $200M+ ARR, businesses have built up a substantial base of recurring revenue streams that have already paid back their initial CAC. Their ongoing revenue can “fund” new logo acquisition and allow the business to operate profitably at paybacks much larger than what private companies (with smaller ARR bases) can afford.

167

167

FastSpring

JANUARY 9, 2025

Justin Sacks (02:08) Taking me back, I think I got a summer job in high school so that I could pay for my own WoW subscription. Back in the day, games, well, at least large online multiplayer games, required a subscription rather than just a one-time fee. How many years you recall did you pay for the subscription?

Payments 164

Payments Mobile Payment Methods Revenue 164

Blulogix

JANUARY 6, 2025

By Inga Broerman The 2025 Blueprint for Scalable Growth in the Subscription Economy The subscription economy is entering a pivotal year. To succeed, subscription-based organizations must embrace smarter, more integrated approaches to billing, management, and strategy.

Payment Features 52

Payment Features Subscription AI Search compliance 52

SaaStr

DECEMBER 4, 2023

So i f deals take longer to close, you’re spending more money and paying people longer, so your customer acquisition costs are increasing, payback takes longer to materialize, and your LTV to CAC goes down. Capchase found that more than three people per company work full-time on invoices, billing, and collections.

SaaS Payments 281

SaaS Payments Payment Services Payments Marketing 281

Stax

JANUARY 28, 2024

Long before the digital age, newspaper and magazine companies have been using the subscription model to create and retain a consistent readership for their publications. The most potent benefit of the subscription-based business model is that companies are guaranteed a fixed revenue stream—if they can retain their customers or subscribers.

Payment Features 88

Payment Features Payment Methods Payment Solutions SaaS Payments 88

FastSpring

JANUARY 9, 2023

For example, Stripe advertises subscription management features, however, many companies end up integrating with another service like Chargebee or Recurly to get the subscription management features they need. More subscription management features. Manage Everything from Checkout to Subscriptions in One Platform.

Payment Methods 147

Payment Methods Payment Services Merchant Services Payment Solutions 147

Blulogix

FEBRUARY 13, 2025

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. Delayed payments and unpredictable revenue.

Payment Features 59

Payment Features Payments Subscription Revenue 59

User Pilot

NOVEMBER 14, 2024

What if you could boost revenue without having to invest a small fortune in new customer acquisition? Start by mapping out the key stages in the journey, for example, awareness, acquisition, activation, adoption, retention , and revenue.

Strategy 105

Strategy Payment Solutions Customer Lifetime Value Payments 105

ChurnZero

FEBRUARY 28, 2025

You might be surprised to know that SaaS companies can learn a lot from their consumer subscription counterparts. 4: High-end sales teams Increasingly, SaaS organizations leverage inside sales teams, since selling subscriptions is easier and less of a commitment than selling enterprise software. 3: Make onboarding seamless.

SaaS Payments 52

SaaS Payments Payment Features Subscription B2B 52

Stax

JUNE 3, 2025

SaaS operates on a subscription model, making it easier to manage cash flow and reduce upfront expenses. Prioritize customer success, not just customer acquisition While getting new users in the door is important, retention is what drives predictable revenue and strong unit economics.

Payment Services 88

Payment Services DevOps as a Service SaaS Payments Payments 88

SaaStr

APRIL 30, 2025

Adding complementary products or services can double your revenue potential without requiring new customer acquisition And a few more interesting learnings: 6. Subscription revenue has accelerated to 31%. Accelerating at Scale. This is So Impressive. This is rare approaching $1B in total ARR: 7.

Payments 144

Payments Payment Services SaaS Payments Payment Solutions 144

Blulogix

JANUARY 7, 2025

By Inga Broerman Why Billing Automation is the Foundation of Scalable Growth In the dynamic world of the subscription economy , businesses face increasing competition and mounting customer expectations. Schedule a Demo Today The Challenge of Scalability in Subscription Management Scaling a subscription business is inherently complex.

Payment Features 52

Payment Features Scale Operational efficiency. AI Search 52

SaaStr

AUGUST 28, 2024

Only 20% of Revenue from “SaaS”, 80% From Transactions and Float (Fintech) Bill started off 100% SaaS, and slowly and deliberately added payments. Fast forward to today, and only 20% of its revenue is from software subscriptions. But a reminder how software + payments can really work well, when it works. #3.

Payments 291

Payments Payment Solutions SMB Acquisition 291

Blulogix

DECEMBER 26, 2024

By Inga Broerman Building a Competitive Edge Through Channel Partnerships In an increasingly competitive subscription economy, channel partnerships have become a beacon for businesses seeking scalable growth and sustainable revenue streams. For smaller players, the stakes are high.

Payments 52

Payments Payment Features Payment Services Scale 52

User Pilot

MAY 27, 2025

How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. However, the same wouldn’t make sense for subscription-based apps like SaaS or media platforms.

Mobile 96

Mobile Retention Payment Features Onboarding 96

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

How To Buy Saas

DECEMBER 20, 2024

Keeping track of the accounting for SaaS businesses can be challenging because of the subscription model that they operate on, and that is why most companies opt for cloud-based software solutions to smoothen the processes. This is an important process as you need to send invoices to customers on time and also collect revenue effectively.

Payment Services 52

Payment Services SaaS Payments Payment Solutions Payment Features 52

User Pilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Acquisition 105

Acquisition Strategy Social Media Customer Lifetime Value 105

SaaStr

JULY 20, 2024

Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. The best SaaS companies Lightspeed has seen in their portfolio are maniacal about defining these key metrics and tracking them with specific targets in mind on a consistent basis.

Sales Recruiting 298

Sales Recruiting Sales Hiring Scale Engineering 298

SaaStr

DECEMBER 14, 2020

Folks churn out of their Verizon plan, their Netflix subscription, etc. In a low-end subscription model for a tool, not a solution (e.g., They will come and go, and their lifetime values often will be relatively small & short, so your customer acquisition strategies will have to be extremely precise. Like Verizon.

Churn 362

Churn Sales Hiring Systems Review B2C 362

Stax

APRIL 15, 2025

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. It can also be used to calculate the customer acquisition cost (CAC) and gross margin.

Payments 88

Payments SaaS Payments Revenue Payment Services 88

Clouded Judgement

JULY 16, 2024

We recognize revenue from our SaaS contracts ratably over the term of the subscription period, which is typically three years but can range from less than one year up to ten years. .” How OneStream Makes Money From the S-1: “Our business model centers on maximizing the lifetime value of a customer relationship. months and 23.4

Benchmarks 295

Benchmarks Data Artificial Intelligence Machine Learning 295

SaaStr

JUNE 19, 2024

Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. There were big opportunities in the QR space, so Bitly made an acquisition that was a big accelerator and set the stage for becoming a multi-product platform.

Scale 300

Scale Scaling Underperforming Technical Team User Experience 300

SaaStr

NOVEMBER 28, 2022

was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Mergers and acquisitions. Era 2, SaaS 2.0: Era 3, SaaS 3.0:

Scale 245

Scale Finance Sales Hiring Scaling 245

SaaStr

AUGUST 21, 2024

Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. Only 18% of Revenue From SaaS. 80% from Transaction Fees. But Toast even more so, at 18% of revenue. Billion in ARR appeared first on SaaStr.

Scale 300

Scale Payment Methods SaaS Payments Payment Solutions 300

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

USIO

JANUARY 15, 2024

Subscription Models: Usio will provide general insights into why subscription-based payment processing is often considered advantageous for Software as a Service (SaaS) businesses. Predictable Revenue Streams: Subscription models provide a consistent and predictable revenue stream for SaaS companies.

SaaS Payments 130

SaaS Payments Payment Services Payments Payment Solutions 130

Stax

MAY 5, 2025

Industry data shows that when it comes to marketing spending, 82% of companies agree that it’s cheaper to invest in retention than acquisition. By integrating a payment gateway into your mobile app, you can streamline the payment process and make it more convenient for customers.

Payments 88

Payments Payment Services Merchant Services Payment Solutions 88

SaaStr

DECEMBER 27, 2020

If New Relic had even 120% NRR, it’s growth rate with the exact same rate of new customer acquisition would be 137% instead. In New Relic’s case, moving from subscription to consumption based usage has increased net revenue 15%. And it would probably be worth $15B-$30B instead of $5B.

Scale 341

Scale Outsourced Development SMB Cloud 341

SaaStr

FEBRUARY 28, 2021

. “7 Common Enterprise Marketing Mistakes from Google’s Head of Global Marketing” #7. “The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics” #8. “The Current State of SaaS Companies, Subscriptions, and Retention in 2021 with ProfitWell” #9.

Acquisition 246

Acquisition Retention Payment Features Subscription 246

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 98

Acquisition Retention Customer Lifetime Value User Experience 98

Clouded Judgement

JUNE 19, 2024

At $200M+ ARR, businesses have built up a substantial base of recurring revenue streams that have already paid back their initial CAC. Their ongoing revenue can “fund” new logo acquisition and allow the business to operate profitably at paybacks much larger than what private companies (with smaller ARR bases) can afford.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

JANUARY 15, 2021

While I’m super excited Qualtrics is spinning out into its own public company, the company grew subscriptions an impressive 46% last year under SAP. Most folks slow down then, e.g. as LinkedIn did for a year or so after the Microsoft acquisition. #9. No customer concentration, even with almost 100 $1m deals.

Enterprise 312

Enterprise Scaling Investment Acquisition 312

SaaStr

MAY 25, 2022

These professionals had to earn their spot by selling Expensify subscriptions. Unlike traditional business models, don’t look at advertising as the solution to customer acquisition. Eventually, Expensify launched Expensicon, an exclusive, invite-only conference with the top 100 accounting professionals.

Scale 306

Scale Marketplace as a Service Advertising Business Model 306