Neil Patel

MARCH 2, 2021

Customer acquisition cost (CAC) is a metric that has been growing with the emergence of Internet companies and web-based advertising campaigns that can be tracked. What Goes Into Customer Acquisition Costs? The first company (Example 1) has a poor metric. customer acquisition cost may be quite low if customers make a $25.00

Acquisition 145

Acquisition Metrics Customer Lifetime Value Advertising 145

User Pilot

MARCH 23, 2025

The only way to have a fighting chance is by focusing on the user experience within your mobile app. This is where these 10 key mobile app engagement metrics come in, helping track user behavior and preferences to answer all these questions and boost user activation. Try to understand what the in-app user journey is like.

Mobile 57

Mobile Underperforming Technical Team Engagement Metrics 57

FastSpring

SEPTEMBER 12, 2024

Consumers are less likely to complete the purchase when a digital purchasing experience isn’t seamless—whether it’s a poor checkout interface or limited payment options. When it comes to payment methods in South Korea, nothing is more trusted in mobile wallets than Kakao Pay, which has over 36.5 million users. Probably not.

Payments 104

Payments Payment Solutions Payment Methods Payment Services 104

How To Buy Saas

FEBRUARY 25, 2025

Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

Unbounce

OCTOBER 1, 2019

What you probably haven’t heard is how the brand’s marketers helped drive customer acquisition like mad by persuasively communicating Zola’s benefits to the diverse segments of its target audience. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

Scale 111

Scale Marketing Underperforming Technical Team Merchant Services 111

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. If you think of this from a market size standpoint, there’s often this debate, is that good or bad?

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

User Pilot

MARCH 30, 2025

Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. Why is your mobile app user retention declining? A high retention rate means you earn more from each user while cutting acquisition costs. Tailor your mobile onboarding with Userpilot.

Payment Solutions 52

Payment Solutions Retention Payment Methods Strategy 52

Casey Accidental

OCTOBER 24, 2022

This isn’t a bad idea, and why companies like Facebook continued to grow despite adding more and more complexity over time. This keeps their user interfaces, especially on mobile, more focused and easier to navigate. And I’m sure we’ve all seen that quote that say if a design needs an explanation, it’s a bad design.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. Mobile metrics and churn.

Growth Hacking 53

Growth Hacking Mobile Technical Review Underperforming Technical Team 53

User Pilot

JUNE 28, 2024

TL;DR Self-service analytics is a business intelligence (BI) approach that empowers users to access, analyze, and interpret data without relying on IT or data teams. Here are some top tools to consider: Userpilot : Best in-app analytics tool for product teams. Track customer acquisition data code-free with Userpilot.

Underperforming Technical Team 104

Underperforming Technical Team SaaS Artificial Intelligence Data Analysis 104

Brian Balfour

FEBRUARY 7, 2017

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Mobile 62

Mobile Retention Benchmarks Underperforming Technical Team 62

User Pilot

SEPTEMBER 11, 2023

The customer analytics benefits include: Reduced customer acquisition costs while increasing conversions through optimizing conversion funnels. Ideas from feature request surveys for developing product roadmap. This insight into customer preferences tells you which product development you need to prioritize in your product roadmap.

Underperforming Technical Team 105

Underperforming Technical Team Customer Lifetime Value Retention Engagement 105

SaaStr

SEPTEMBER 12, 2019

Parse was a mobile app platform that got acquired by Facebook. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. And, wonderful products.

Investment 113

Investment Underperforming Technical Team Sales Hiring Software Review 113

Baremetrics

OCTOBER 9, 2021

In other words, if you fixed the specific issue(s) that made customers in that bracket leave, would their collective LTV justify the additional costs in development and overhead? Developing your product so it best suits the needs of your ICPs is of course the best way to retain their business. If so, how much, and would it be worth it?

Retention 114

Retention Underperforming Technical Team Churn Acquisition 114

Neil Patel

JANUARY 18, 2023

If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. Keyword optimization, mobile experience, and backlinks are all fundamental parts of SEO performance, but Core Web Vitals help describe the on-page experience.

VP of Engineering 128

VP of Engineering AI Search Engineering Social Media 128

User Pilot

OCTOBER 31, 2024

Feedback management tools : Apps for organizing, categorizing, and analyzing feedback from multiple sources to guide decision-making and product development. Typeform is a popular product feedback tool that allows businesses to collect user insights through visually engaging, interactive forms in both web and mobile apps.

Software Review 52

Software Review Software Social Media Underperforming Technical Team 52

User Pilot

JUNE 8, 2023

How can product and marketing teams leverage customer journey analytics to make data-driven decisions and build delightful customer experiences? In addition to increasing customer satisfaction and reducing customer churn , customer journey analytics helps teams boost customer lifetime value. How could the team diagnose the problem?

Underperforming Technical Team 97

Underperforming Technical Team Customer Lifetime Value SaaS Software Review 97

User Pilot

AUGUST 30, 2024

Book a demo now to discuss with our team! For example, Slack’s advertising frequently highlights the tool’s ability to improve communication and collaboration within teams, contrasting the traditional, often disorganized nature of email communication. Promote new features with in-app ads to upsell users. Ready to get started?

Advertising 105

Advertising Social Media Underperforming Technical Team Scale 105

User Pilot

AUGUST 21, 2024

Your team would benefit more from a no-code solution The budget isn’t high enough to complement Heap with other platforms. Since Userpilot is an all-in-one product management platform that doesn’t require any coding skills, why not book a free demo to see how your team can perform retroactive analysis? Heap autocaptured events.

Technical Review 101

Technical Review Underperforming Technical Team Software Review Scale 101

The Marketing & Growth Hacking Publication

APRIL 8, 2019

Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon. In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. So how does one not just cope but build a kick a** mobile growth strategy in 2019? It’s happening.

Mobile 40

Mobile Growth Hacking Underperforming Technical Team Advertising 40

Intercom, Inc.

JULY 12, 2018

I hosted Elad on the podcast for a conversation that ranged from the key themes of his new book to scaling a healthy culture and ins and outs of mergers and acquisitions. You have no idea what the people in the management team are really thinking about. If you enjoy the it, check out more episodes. The second is employees.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services SaaS Payments 128

User Pilot

AUGUST 31, 2023

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Google Analytics is a popular web analytics tool created by Google that enables you to track and analyze traffic, marketing campaign data, and conversions across your website and mobile apps. and at a custom session pricing.

Software Review 104

Software Review Technical Review Underperforming Technical Team Retention 104

OpenView Labs

APRIL 2, 2020

It blurred the lines between B2C and B2B products as enterprise companies began demanding the same kind of intuitive, well-designed user experience featured in consumer products like mobile apps. The SurveyMonkey team is, unsurprisingly, big on feedback. All three of these additions came to them with existing enterprise DNA.

Marketing 96

Marketing B2C Underperforming Technical Team B2B 96

Unbounce

JUNE 17, 2020

What if poor messaging and confusing design get in the way? Lower your cost-per-acquisition? This ebook landing page was created by Impraise , a performance management platform for business owners and team leads who want to inspire and connect with their people. Ideally, the choice is clear: fill out the form and get the goods!

Scale 145

Scale Sales Recruiting Underperforming Technical Team Software Review 145

User Pilot

MARCH 5, 2025

Best for: SaaS product teams who want a powerful but easy-to-use platform to improve onboarding, increase product adoption, and drive user engagement. Ease of use and implementation Userpilot is known for its intuitive, no-code builder, making it easy to create and customize in-app experiences without needing developers.

Software Review 52

Software Review Engagement Software Scale 52

SaaStr

DECEMBER 31, 2019

She founded Box’s growth team as well as the product operations team. And before box she ran product and engineering teams building large scale financial platforms for Accenture clients. Ciara : Craig’s designed and led teams at enterprise and consumer companies including Salesforce, eBay, and Google.

Enterprise 162

Enterprise Underperforming Technical Team Scale B2B 162

User Pilot

MAY 18, 2023

Testings: UX testing focuses on evaluating the usability and efficiency of the product, while CX testing aims to assess overall customer satisfaction and identify strengths and weaknesses in customer workflows. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.

User Experience 98

User Experience Underperforming Technical Team Customer Lifetime Value Retention 98

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. LeadGenius is an all-in-one view with data acquisition automation. What is lead generation automation?

Scale 126

Scale Outsourcing Services Machine Learning Artificial Intelligence 126

User Pilot

JUNE 10, 2025

These are alarmingly high figures, especially when you consider that customer acquisition cost for mobile apps has been steadily increasing. Everything points to one fact: mobile app owners with a substantial user base are better off focusing on retention over acquisition. What is mobile app churn?

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The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. smartphones. 385% growth through 2021.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

BrightBack

AUGUST 19, 2019

Subscription businesses can't survive on acquisition alone. Organize your teams around the customer relationship. It's critical for companies to place just as much emphasis on retention as they do on acquisition. Most companies are all in when it comes to acquisition. In my experience, this is much easier said than done.

Retention 55

Retention Underperforming Technical Team Strategy SaaS Payments 55

Intercom, Inc.

MARCH 29, 2022

You’ll hear from the product managers that led the ideation, planning, and development of these products, and get their unique insights into the ways each of them can uplevel your customers’ experience with your company. So when you see a spike in demand, you can meet it, no matter what size your team is. “We We’re here for you.”

Scale 118

Scale Banking Technical Review Software Review 118

User Pilot

JANUARY 26, 2021

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. Acquisition (Aha! For subscription businesses (Think Slack or Dropbox), retaining customers is just as important, if not more, as acquisition. But then what? Or: Join our free email course!

Artificial Intelligence 98

Artificial Intelligence Data Machine Learning Underperforming Technical Team 98

User Pilot

JANUARY 12, 2024

It helps product managers motivate teams to action, impress stakeholders, and quickly derive actionable insights. A scatter plot shows the correlation between numeric variables – whether that correlation is linear or non-linear, strong or weak, positive or negative. Analyzing team performances. A linear scatter plot.

Data 105

Data Scale Payment Features Underperforming Technical Team 105

User Pilot

JUNE 8, 2023

How can product and marketing teams leverage customer journey analytics to make data-driven decisions and build delightful customer experiences? In addition to increasing customer satisfaction and reducing customer churn , customer journey analytics helps teams boost customer lifetime value. How could the team diagnose the problem?

Underperforming Technical Team 52

Underperforming Technical Team Customer Lifetime Value SaaS Software Review 52

User Pilot

JANUARY 31, 2023

Capture new customers: Activation will demonstrably lower the cost of acquisition. Ask for customer feedback and act on it There’s no such thing as bad feedback. That doesn’t mean they all need to land with your support team. Drive adoption: Higher activation leads to increased product adoption and greater usage.

Strategy 98

Strategy SaaS Software Review Onboarding 98