SaaStr

FEBRUARY 22, 2024

I find that often, in SaaS, it’s easy to get excited after a few customer acquisitions, and teams will too quickly pivot into investing capital into demand gen, sales, and marketing. We’ve experienced every stage of growth, we’ve gone through our own acquisitions, and we’ve been on all sides of the aisle.

Innovation 246

Innovation Wireless Acquisition Technology 246

Neil Patel

NOVEMBER 9, 2020

Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice. Micro Startup Acquisitions: What Are They, and Why Should I Care? Micro Startup Acquisition Trends. That’s an expensive mistake if you make the wrong investment.

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

Tom Tunguz

OCTOBER 29, 2022

In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. More competition increases costs of customer acquisition. Past channels have included web-based software, open-source, mobile app stores & product-led growth. What happened to these figures during Covid?

Sales Hiring 304

Sales Hiring Sales Startup Acquisition 304

Chart Mogul

JUNE 28, 2019

These are the key metrics that will help you understand your mobile growth operations. From all corners of the world (from Vancouver to Seoul), the ChartMogul team is buzzing about mobile. So, in the usual spirit of our curated resources, we drew up The Ultimate Mobile Analytics Cheat Sheet. What’s inside.

Mobile 65

Mobile Customer Lifetime Value Acquisition Finance 65

Tom Tunguz

DECEMBER 31, 2023

The anticipation of a rate change drives fear of target acquisition valuations. In the last two years, M&A has totaled about $49b & it surges to above $60b driven by AI acquisitions. The share of AI-enabled web searches approaches 50% of all consumer search as consumer behavior patterns evolve, especially on mobile.

AI Search 230

AI Search AI Scale Headcount 230

Andreessen Horowitz

SEPTEMBER 13, 2023

For companies that made the list that do have a mobile app, we added that traffic, gathered from Sensor Tower as of June 2023, to determine their spot number. Note: This list was generated based on global desktop and mobile web visits with data from SimilarWeb as of June 2023. Here are our top 6 takeaways. With no platform shift (e.g.,

Generative AI 145

Generative AI AI ChatGPT Artificial Intelligence 145

Tom Tunguz

AUGUST 4, 2014

For consumer products, the power of mobile distribution is hard to overstate. Facebook serves more than 1B mobile users each month. But the distribution advantages of mobile app stores hasn’t been observed as powerfully in SaaS or enterprise software for driving revenue.

Mobile 100

Mobile SaaS Enterprise Startup 100

Tom Tunguz

FEBRUARY 22, 2014

But in mobile, this happens all the time. This possibility allows the world to turn on its head very quickly, for Instagram to create a $1B company in 18 months with 30M users and for Whatsapp to amass a rabidly engaged mobile user base larger than Facebook’s. Ergo, massive acquisitions. It was an impossibility.

Acquisition 100

Acquisition Scale Mobile Innovation 100

Chaotic Flow

JULY 21, 2015

And of course there is mobile, which should come first right? SaaS customer acquisition should focus on maximizing available market penetration, not increasing available market size, and to do that you have to have a very clear picture of your target SaaS customers. Then, there’s the marketing.

Acquisition 133

Acquisition Scale SaaS Pricing 133

CustomerSuccessBox

SEPTEMBER 2, 2021

Customer Acquisition Cost (CAC) can be calculated by dividing all the Marketing and Sales costs required to acquire a new customer within a specific time. An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost.

Acquisition 52

Acquisition Payments Scale SaaS Payments 52

Tom Tunguz

JANUARY 18, 2023

Rippling sells about 13 products for information technology teams, finance teams, & human resources teams like mobile device management, payroll, & talent management. Parker founded Rippling , a six-year old company with about 1800 employees. A compound company must excel at new product development & launch.

Startup 288

Startup Strategy Scale Cloud 288

Tom Tunguz

NOVEMBER 20, 2013

The typical mobile phone’s home screen is occupied by more than 30 applications. A digital tragedy of the commons, each additional mobile application a user downloads decreases the odds of an average application re-engaging a user. The mobile cost-per-install market is measured in the billions.

Advertising 100

Advertising Mobile Travel Application Development 100

Audacix

SEPTEMBER 15, 2020

The two most commonly cited reasons by CTOs, software engineering managers and SaaS executives for not conducting penetration tests on their cloud software and mobile apps are: We've never been hacked - why would we spend on penetration testing? Penetration testing is too expensive, I can't afford it.

Payment Solutions 84

Payment Solutions Mobile SaaS Payments Payment Services 84

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. What people are really looking for is income mobility. The post How to Make User Acquisition Practically Free with Lambda School (Video + Transcript) appeared first on SaaStr.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

SaaStr

APRIL 25, 2019

Thanks so much everyone for joining us for our fireside chat today, disrupting the desk phone: how and why we made a $50 million acquisition. Jessica Lin : So we’ll chat more about analogy, really milk that, and again, you’ll hear, especially throughout this session why this is not really a story about just one acquisition.

Acquisition 149

Acquisition Technical Review Systems Review AI 149

Tom Tunguz

MARCH 21, 2013

Over the past few weeks, there has been a new refrain among consumer mobile startups that I’ve met with: we’re designing for normal people or normals as Chris Dixon would put it. Second, there is a wave to reinvent and reimagine core applications of the mobile phones. First, alternate customer acquisition techniques are required.

Mobile 100

Mobile Machine Learning Artificial Intelligence Acquisition 100

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Enter mobile. On key mobile growth and strategy.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Tom Tunguz

AUGUST 10, 2014

More than 100B mobile applications have been downloaded since the launch of the Apple iOS and Google Play stores. In mid-2014, apps’ rank volatility is far more uniformly distributed, meaning mobile apps are moving up and down all the time, implying strong competition and a vibrant market.

Mobile 100

Mobile Trends Startup Acquisition 100

Tom Tunguz

MAY 11, 2023

In the last five major cycles (internet, social, mobile, cloud, web3), startups seized the new technologies of the era to create a distribution advantage. Novel content creation techniques used the right way might enable a new form of inbound lead acquisition. AI enables ABM-at-scale.

AI Search 176

AI Search AI Scale Cloud 176

Tom Tunguz

DECEMBER 3, 2023

Much like mobile technology became a de facto part of every startup, AI is now no longer a category but the core or a component of every product. The Implications of Increased Regulatory Scrutiny for Startup Acquisitions. Why Every Startup Needs an AI Strategy. ChatGPT & AI upended the ecosystem.

Artificial Intelligence 156

Artificial Intelligence ChatGPT AI Generative AI 156

Tom Tunguz

JUNE 13, 2022

For example, most web3 companies don’t consider tokens as a cost-of-customer acquisition , but they ought to be. Incentivized token drops, Discord lifecycle messaging, cross-application promotion (reminiscent of mobile apps cross-advertising). Token efficiency accounting isn’t widespread. But it will soon.

Startup 228

Startup Blockchain Banking Advertising 228

Chart Mogul

MARCH 16, 2018

How do you measure mobile app monetization in the context of subscription revenue? Historically, mobile app monetization has largely been about scaling and optimizing ad revenue from in-app purchases (IAP). Customer lifetime value (LTV) is one of the most critical metrics in the mobile app monetization business.

Payments 49

Payments Mobile Payment Solutions Subscription 49

Tom Tunguz

JUNE 16, 2022

During the past three platform shifts, gaming ushered in billions of users: Yahoo Games for the internet; Facebook gaming for web2; iOS for mobile. For a thousand web3 apps to bloom, paid acquisition channels must succeed. Those ecosystems thrived because they offered large-scale, inexpensive distribution. They are digital MiracleGro.

Blockchain 241

Blockchain Marketing Government Advertising 241

Audacix

SEPTEMBER 15, 2020

The two most commonly cited reasons by CTOs, software engineering managers and SaaS executives for not conducting penetration tests on their cloud software and mobile apps are: We've never been hacked - why would we spend on penetration testing? Penetration testing is too expensive, I can't afford it.

Payment Solutions 52

Payment Solutions Mobile SaaS Payments Payment Services 52

The Marketing & Growth Hacking Publication

APRIL 8, 2019

Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon. In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. So how does one not just cope but build a kick a** mobile growth strategy in 2019? It’s happening.

Mobile 40

Mobile Growth Hacking Underperforming Technical Team Advertising 40

Backlinkfy

JANUARY 17, 2019

However when it comes to the business and industry sector, we mostly find that the usage of mobile devices limited to connectivity and communications only. That is why a much better idea is to have backups of all important documents present and within easy on mobile devices.

Mobile 40

Mobile Technology Business Cloud 40

The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. smartphones. 385% growth through 2021.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

IT World

NOVEMBER 18, 2022

Jamf officially completed its acquisition of Zecops this week. Why is this important and what might it mean to enterprise mobile security? as the proliferation of mobile devices has made traditional security protections even less effective than they used to be. Potentially, a lot. Security beyond the perimiter.

Mobile 101

Mobile Acquisition Enterprise 101

Casey Accidental

JULY 17, 2023

Payments will be less optimized and more expensive On top of this, mobile apps have become the most dominant product experience for consumer experiences, and the app stores take a significant percentage of subscriptions purchased through them, and prevent alternate forms of payment to avoid that tax.

Payment Solutions 98

Payment Solutions Payments Subscription Payment Features 98

SaaStr

AUGUST 6, 2022

The explosion of mobile changed it up once again. And some of its most successful product expansion has come from acquisitions. When the web became our OS, that started to fade.

Scale 281

Scale SMB Mobile Acquisition 281

OpenView Labs

NOVEMBER 3, 2020

There’s your product page, then you can build a Pillar page on the “ultimate guide to web forms,” and write supporting cluster blog posts on “form design” and “mobile forms.”. It just takes a little effort and foresite: Build an acquisition-centered content strategy. Sell an online form builder ?

Acquisition 52

Acquisition Strategy Software Review Social Media 52

Casey Accidental

DECEMBER 5, 2023

I then proceeded to explain that consumer companies tend to arrive in droves during platform shifts, and we haven’t had one since mobile. What I realized having gone through the internet and mobile platform shifts is that the technological and distribution shifts did not happen at the same time. It’s not really replicable.”

AI Search 66

AI Search AI ChatGPT Scale 66

Practical Advice on SaaS marketing

SEPTEMBER 9, 2009

I've actually managed marketing for a company that sold to a handful of large mobile phone makers: we didn't need to generate leads at all. See " Hyper-Spending on Customer Acquisition: The Wile E. Though I wish it might be otherwise, I don't believe there is an easy answer on how to cut your customer acquisition costs.

Acquisition 100

Acquisition Leadership Mobile Subscription 100

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? What’s more, marketers are responsible for customer retention as much as acquisition, so understanding user pain points is of key significance. How to collect product analytics data for marketing automation?

Marketing 90

Marketing SaaS Acquisition Scale 90

Brian Balfour

FEBRUARY 7, 2017

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Mobile 62

Mobile Retention Benchmarks Underperforming Technical Team 62

Casey Accidental

DECEMBER 11, 2023

The last large one was mobile, and most internet companies were able to replicate their success in mobile. Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. From a customer acquisition perspective, the companies grew in very different ways too.

Payments 113

Payments Scale Payment Solutions Technical Review 113

Neil Patel

FEBRUARY 20, 2021

For example, cohorts in Google Analytics are grouped based on Acquisition Date , or the users’ first visit to your site. New acquisitions’ cohort type can be extremely helpful in giving context to data. By default, the main dashboard for this report will show a graph with your site’s Acquisition Date cohorts by User Retention.

Acquisition 145

Acquisition Mobile Retention Metrics 145