User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

SaaStr

SEPTEMBER 14, 2023

Billion in cash in the bank (cash, cash equivalents, and marketable securities) — and much more to come in accounts receivable, another $10.75 And every dollar of this $12.5 + $10 Billion that it spends on salaries, on SKOs, on marketing, on engineering, on bonuses, etc. A $1B acquisition sounds like a lot, and it is.

Acquisition 195

Acquisition Investment Headcount Banking 195

Tom Tunguz

DECEMBER 11, 2022

The acquisition is notable for three reasons. Third, it’s the most substantive acquisition to announce this year after Figma’s announced its sale to Adobe. The M&A market may be thawing a bit. Startups should expect more private equity M&A both in the public & private markets. NTM revenues.

Acquisition 249

Acquisition Startup Software Pricing 249

Tom Tunguz

AUGUST 7, 2022

Since these transactions’ details are public, we can use them to infer how the private software market values companies. Zendesk & Anaplan announced their acquisitions within days of each other & their multiples bound the outer edges of the range: 5.1x & 13.4x. Growth Rate. FCF Margin. Ping Identity. Thoma Bravo.

Acquisition 302

Acquisition Pricing Startup Software 302

The SaaS CFO

APRIL 16, 2024

This is especially relevant for sales and marketing efficiency metrics. CAC, or customer acquisition cost, is by itself not a stand-alone metric. But it feeds all sales and marketing […] The post The Foundation of Customer Acquisition Costs (CAC) appeared first on The SaaS CFO.

Acquisition 52

Acquisition Metrics SaaS Sales 52

SaaStr

JUNE 27, 2022

So put differently, Anaplan was signed when the market was still strong, but closed in June when the market had cooled. But it also viscerally shows how much the bar has changed for a $10B PE acquisition in SaaS in just a few months. A deal that is fair & makes sense when markets are turbulent and worried.

Acquisition 305

Acquisition SaaS Pricing Revenue 305

Tom Tunguz

FEBRUARY 25, 2023

Similar questions have surrounded Microsoft’s acquisition of Blizzard; The US Department of Justice seeks to unwind the Google/DoubleClick merger ; British regulatory bodies forced Facebook to reverse its Giphy acquisition. The FTC reportedly will sue to stop Adobe from acquiring Figma. So can Austria - a pickled red herring [1].

Acquisition 207

Acquisition Startup Government Technical Review 207

User Pilot

NOVEMBER 24, 2023

Which one is better, customer acquisition vs retention? This article will examine customer acquisition and retention and determine which one you should focus on. TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth.

Acquisition 101

Acquisition Retention Customer Lifetime Value Churn 101

SaaStr

AUGUST 19, 2020

Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? Not some tiny startup that might take years to get to material revenue or market share. If you are worth $20b-$1T+, you often don’t want to wait for a small acquisition or internal initiative to bear fruit.

Acquisition 265

Acquisition Cloud SaaS Pricing 265

Tom Tunguz

JUNE 22, 2022

For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. Advertisers seek to optimize their marketing funnels.

Marketing 353

Marketing Blockchain Advertising Government 353

Tom Tunguz

JANUARY 4, 2023

The US startup M&A market in Q4 2022 was one of the quietest in the last 20 years. The total quantity of acquisitions demonstrated greater resilience shrinking by 56%, while the median acquisition value tumbled from $81m to $22m (-72%). It’s no surprise Q4 2022 acquisition value plummeted. in Q4 2022.

Startup 322

Startup Marketing Acquisition Pricing 322

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. The data above shows it’s a customer acquisition cost on average of $1.05 How to use community as a driver of product-led growth. vs. $1.80, which is a big difference.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Payment Methods 186

Payment Methods Acquisition Scale Payments 186

Tom Tunguz

JUNE 11, 2019

Let’s put this acquisition in context. First, it’s the third business intelligence related acquisition in the past month. Google announced the Looker acquisition last week. in acquisitions suggests that 2019 will be similarly active as 2018, which saw $66B of acquisitions. in revenue, growing at 29%.

Acquisition 253

Acquisition Pricing Startup Software 253

User Pilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? Thus, striking the right balance between acquisition and retention costs significantly improves profitability and sustainability. TL;DR Customer acquisition is the process of attracting and converting prospective users into paying customers.

Acquisition 94

Acquisition Retention Customer Lifetime Value User Experience 94

SaaStr

AUGUST 25, 2023

Dear SaaStr: As An Employee, As an acquired employee, How Do I Negotiate My Compensation in an Acquisition? and in some sad cases, sales and marketing — the acquirer doesn’t even want. A related post here: Dear SaaStr: How Do I Do My Retention Negotiation in an Acquisition? Especially below the VP level.

Compensation 132

Compensation Acquisition Sales Hiring Finance 132

User Pilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. Offering personalized onboarding experiences to reduce the need for additional acquisition efforts.

Acquisition 85

Acquisition Benchmarks Customer Lifetime Value B2B 85

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

JUNE 6, 2021

Q: After an acquisition, how long before severance packages are offered due to layoffs/downsizing? Layoffs and downsizing are less common in most tech acquisitions today. Having said that, even if they are less common, layoffs and other downsizing still happens all the time after acquisitions. But Here’s When They Happen.

Acquisition 169

Acquisition Technical Review Headcount Finance 169

SaaStr

JULY 21, 2022

– IPO market frozen. At this point, any founder in SaaS should know the public markets have fallen 50% or so from the peaks in 2021. Venture markets were so hot in 2021, that many SaaS founders could sell a few million dollars worth of their shares even in a Series A. The IPO market is mostly frozen.

Marketing 252

Marketing Scale Acquisition Pricing 252

SaaStr

APRIL 4, 2022

Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .

Scale 232

Scale Revenue Scaling Marketing 232

Tom Tunguz

NOVEMBER 7, 2017

The startup acquisition market is off by roughly 35% year-over-year. If it does happen, and when acquirers do decide to pursue acquisitions, I suspect we will enter a very acquisitive environment for three reasons. This is even more staggering considering the multibillion-dollar acquisitions of the past few years.

Acquisition 136

Acquisition Marketing SaaS Finance 136

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. to find out what was going on.

SaaS Payments 208

SaaS Payments Payment Services Payments Payment Features 208

SaaStr

FEBRUARY 12, 2019

An acquisition can make or break your startup. On the flip side, a strategic transaction can give a speed to market advantage over rivals or potentially let you run away with a new market. As a former M&A attorney and serial SaaS founder myself, I’ve experienced acquisitions from every point of view. I could go on.

Acquisition 161

Acquisition Technical Review Artificial Intelligence Machine Learning 161

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Chargebee

DECEMBER 26, 2023

The battle of customer retention vs. acquisition is an old one. The truth is that both customer acquisition and customer retention are essential, regardless of which stage your company is in.

Acquisition 52

Acquisition Retention Strategy Sales 52

Tom Tunguz

MARCH 19, 2018

Year of Acquisition. If we compare this acquisition on other dimensions, we see that Mulesoft is the second fastest growing at the time of acquisition, next to SuccessFactors in 2011. In the first three months of 2018, we’ve witnessed two multibillion dollar software acquisitions. Transaction. Price ($M).

Acquisition 189

Acquisition Marketing Enterprise Revenue 189

SaaStr

APRIL 16, 2023

So there’s a strategy exercise I like to go through with startups I’ve invested in that are past $20m-$30m ARR or so: Who would you buy with 10% of your market cap? Versus later, when you are bigger, you can do a ton of tiny acquisitions. The post Who Could You Buy With 10% of Your Market Cap? appeared first on SaaStr.

Marketing 214

Marketing Acquisition Startup Scaling 214

SaaStr

MARCH 19, 2019

When I started off as a SaaS founder, the #1 SaaS company’s market cap was … $2.6 And their largest acquisition to date at the time was (drumroll, please) $15m. That’s 7 folks at $100b-$900b in market cap that actively want to buy SaaS and Cloud leaders. $1b of their market caps (valuation).

Acquisition 217

Acquisition SaaS Cloud Software 217

SaaStr

APRIL 4, 2023

If you don’t want your company defeated by change, you need to adapt your Go-To-Market strategy at every stage of growth. Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. This is true in life and business. It’s inevitable.

Scale 220

Scale Strategy Scaling Outbound Sales Team 220

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Scale 251

Scale Sales Hiring Sales Marketing 251

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 103

Product Marketing Data Marketing Acquisition 103

Neil Patel

JUNE 29, 2021

Customer acquisition is a huge pain point for many business owners. What Is Customer Acquisition? Customer acquisition is your business’s process of bringing in new customers. Customer acquisition is your business’s process of bringing in new customers. What Is the Purpose of Customer Acquisition?

Acquisition 132

Acquisition Outsourcing Services Social Media Scale 132

SaaStr

MARCH 3, 2020

Q: What was the biggest acquisition failure or missed opportunity by a company? Salesforce knew it, and did everything possible to win the deal, but their market cap and resources at the time were just not big enough. The post What was the biggest acquisition failure or missed opportunity by a company?

Acquisition 209

Acquisition Technical Review Scale Cloud 209