SaaStr

SEPTEMBER 3, 2019

All right, send a picture of that to our growth team. There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. I mean, my background is growth and we tried all of the growth hacks in the book, including the book that I wrote.

Acquisition 154

Acquisition Software Review Payment Methods Marketplace as a Service 154

Sales Hacker

JULY 16, 2018

I asked Gaetano to join me in a discussion about permission based marketing and growth hacking – and where the boundaries lie with user consent. He said the most disturbing trend in marketing today is “influencers” promoting spam tactics to their fans and calling it “growth hacking.”. Growth Hacking Is Not a Strategy.

Growth Hacking 60

Growth Hacking Startup Strategy compliance 60

OpenView Labs

MARCH 6, 2019

This episode is all about the importance of a solid analytics platform, the metrics freemium businesses should focus on, how to make your customers drive acquisition and how the Growth team fits in with the rest of the business. Learn from her biggest wins. ?. Prefer to listen on iTunes? Click here.

Growth Hacking 60

Growth Hacking Acquisition Trends Metrics 60

Intercom, Inc.

MAY 10, 2018

After wrapping up nearly three years as Head of Growth at Uber, he’s joined Andreessen Horowitz as a general partner to help build the next generation of great companies. This creates an acquisition treadmill with built-in natural churn. Why you need a mechanism for free acquisition. You get all of this free acquisition.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Casey Accidental

APRIL 13, 2021

That retention has to create sustainable growth, which means the rate of retention matters. Well, most acquisitions of new customers come directly from retained customers through a few key acquisition loops. I’ve seen many founders misunderstand this, looking for growth hacks to drive growth or a PR bump.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

User Pilot

JUNE 28, 2024

Embarking on a career as a user acquisition specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful user acquisition specialist. Let’s dive in!

Acquisition 52

Acquisition Artificial Intelligence Scale Data Analysis 52

ProfitWell

SEPTEMBER 30, 2019

What is growth hacking? Growth hacking was coined by Sean Ellis to describe strategies that singularly and obsessively drive a company's growth. The idea of growth hacking is ambitious, if not vague. They are changes you make across your workflow that align your entire team to work toward growth.

Growth Hacking 40

Growth Hacking Customer Lifetime Value SaaS Business 40

User Pilot

JANUARY 23, 2023

How growth marketing differs from traditional marketing and growth hacking. TL;DR A growth marketing framework is a defined, data-driven process for achieving real growth as a business. It focuses on every aspect of the customer journey , from acquisition to retention. What is a growth marketing framework?

Growth Marketing 98

Growth Marketing Marketing Growth Hacking SaaS 98

User Pilot

APRIL 30, 2025

In this article, Ill tell you how to: Increase user acquisition with ASO and referral programs. User acquisition isnt a one-time campaign. After all, real growth doesnt come from downloads; it comes from turning curious users into loyal champions. Try Userpilot to Boost Growth and Increase Your App Users!

Strategy 65

Strategy Mobile Systems Review Scale 65

User Pilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. Let’s get started!

Acquisition 52

Acquisition Artificial Intelligence Scale Social Media 52

OpenView Labs

FEBRUARY 26, 2019

Check out this article to get an overview of specific in-product marketing tactics and how they can help power organic user growth. 3 Lessons Smart Marketers Can Learn From Growth Hacking. So how do you get started with growth hacking? 2019 Update: The Definitive Guide to Growth Hacking.

Scale 95

Scale Growth Hacking SaaS Sales Hiring 95

User Pilot

JUNE 12, 2024

Understanding the salary landscape for user acquisition specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services.

Acquisition 52

Acquisition Artificial Intelligence Social Media Data Analysis 52

User Pilot

MAY 27, 2025

Requirements 5+ years product-led growth experience in SaaS – ideally in high-growth, global companies. Growth funnel expertise: deeply understand acquisition to activation to retention, and have a track record of measurable impact. Someone with a little technical background.

Management 52

Management Underperforming Technical Team Scale B2C 52

Chart Mogul

APRIL 24, 2019

A: Mobile growth roles require a high level of data literacy. You need to follow data from the iTunes App Store and Google Play and understand how it translates to user acquisition. The acquisition and revenue data in each dashboard and the naming conventions are different. I think it’s a common problem for all marketers.

Growth Hacking 53

Growth Hacking Mobile Technical Review Underperforming Technical Team 53

Tom Tunguz

NOVEMBER 14, 2015

What’s more, the evolution of traditional marketing into growth hacking is evidence at the best customer acquisition efforts are those which pursue experimentation in the name of consistent, incremental improvement.

Growth Hacking 100

Growth Hacking Advertising Acquisition Content Marketing 100

User Pilot

NOVEMBER 12, 2023

The growth hacking process is a process of rapid iterative experimentation: you analyze the current situation, generate ideas for improvement , prioritize them, and test their impact. This should happen at all stages of the funnel , but priority should go to activation because it has the biggest impact on growth.

Growth Hacking 104

Growth Hacking AI Search Onboarding Engineering 104

The Marketing & Growth Hacking Publication

NOVEMBER 10, 2021

Especially when we talk about SaaS businesses, a different set of marketing strategies are required for customer acquisition. 5 Lead Generation Strategies For SaaS Companies was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

Strategy 105

Strategy SaaS Growth Hacking Content Marketing 105

User Pilot

AUGUST 22, 2024

Maja is particularly known for her expertise in executing growth strategies that drive user acquisition, engagement , and retention. As the founder of Growth Lab, she’s worked with tech giants like Google and Rocket Internet, helping them drive product success.

Scale 105

Scale Blockchain Growth Hacking Consulting 105

User Pilot

JUNE 26, 2024

Starting a career as a user acquisition specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a user acquisition specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Acquisition 40

Acquisition Artificial Intelligence Scale Data Analysis 40

User Pilot

JUNE 19, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. Books : Hacking Growth : Learn proven tactics for rapid company expansion. Data-driven decisions are key to growth.

Management 59

Management Growth Hacking Scale Customer Lifetime Value 59

Sylvia Ng

FEBRUARY 17, 2016

What do all these job descriptions tell us about growth engineering? Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Start-up experience. Background in UX.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Intercom, Inc.

DECEMBER 12, 2019

By ensuring users are getting true value from your product, you actually increase customer acquisition. Consider this analysis from Georgios Chasiotis at Marketing & Growth Hacking: “The reason why we need to move beyond MQLs and SQLs is that people are tired of ‘marketing tricks’ that work only in the short-term.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

Intercom, Inc.

MARCH 22, 2018

I was a consumer-facing PM and actually doing a lot of growth stuff before it was “growth hacking” – things like SEO, conversion rate optimization and lead generation. Upon joining that team, I led online marketing and user acquisition growth for about a year. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Incredo

OCTOBER 23, 2019

Get an introduction – Here word-of-mouth plays as significant role as in the customer acquisition process. Hence, the cost per acquisition / CPA is high and this is not favoured by investors. Investors hate when you are unaware of their interests and your only goal is to convince how great you are. Was it helpful? Was it helpful?

SaaS 154

SaaS Social Media Startup Scale 154

Ramp Ventures

MARCH 16, 2017

Attempting to drive growth on multiple user acquisition channels divides your resources and dilutes your focus. To do that, begin by mapping your existing user acquisition channels (if any) so that you can proceed with an approach that’s right for your audience, your resources and your business’s current stage. Well, maybe not.

Acquisition 40

Acquisition Scale Growth Hacking Advertising 40

Hitenism

JANUARY 6, 2017

The classic example of a company that employed this method of growth hacking is Airbnb. They knew that their target audience was searching on Craigslist, so they hacked Craigslist to promote their listings. CAC (customer acquisition cost) was low. Snapchat is another example. Conversion rates were through the roof.

Startup 182

Startup Marketing Engagement Content Marketing 182

Aaron Beashel

MARCH 13, 2014

In a recent post on my blog titled 4 stages of growth hacking , I make the point that optimising your Growth Engine is often an overlooked step of the Growth process. Often this is in your acquisition funnel (I.e. Signup – Activation Rate) but it can also be reducing your Churn rate or increasing referrals.

Engineering 100

Engineering Growth Hacking Acquisition Churn 100

User Pilot

AUGUST 14, 2023

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. moment ) and experience it.

Growth Marketing 98

Growth Marketing SaaS Payments Strategy Payment Methods 98

User Pilot

JUNE 28, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. That goal can relate to any point of the customer journey , from acquisition to retention and expansion. Let’s dive in!

Management 52

Management Growth Hacking Technical Review Scale 52

User Pilot

JUNE 26, 2024

TL;DR Growth product manager is a specialist position within product management focusing on identifying and executing product-led growth opportunities in acquisition, engagement, and retention. In order to drive product growth throughout the funnel, there are several responsibilities a growth product manager must adopt.

Management 52

Management Growth Hacking Scale Customer Lifetime Value 52

User Pilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Aaron Beashel

MAY 5, 2014

This framework focuses on combining all these different initiatives into a ‘machine’ I like to call a Growth Engine. Salesforce has a huge team of inside sales representatives that drive their sales, Xero gets almost half of their revenue from channel sales whilst Unbounce is almost exclusively leverages touchless acquisition.

Engineering 100

Engineering Scale SaaS Acquisition 100

SaaSOptics

APRIL 7, 2022

What is Product-Led Growth (PLG)? Product-led growth is much more than a growth hack, pricing strategy, or industry buzzword—It’s an organizational framework used by B2B SaaS companies to answer one simple question: “How can we get our product to sell itself? Your product can drive customer acquisition.

Business Model 74

Business Model Payment Features Business SaaS 74

yoursales

JANUARY 28, 2022

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Acquisition by Dropbox announced on March 9th 2021. What are Sales Growth Hacking Tools?: Other Tools.

Scale 113

Scale Payment Methods Payment Solutions Sales Recruiting 113

Intercom, Inc.

JULY 26, 2018

An organic approach to customer acquisition. Josh: At the time in 2013, you had some nasty terms like growth hacking and all sorts of sleazy things people did to get new customers. The world of startups is full of people either shutting down or being forced into an acquisition because they’ve run out of money.

Sales Hiring 137

Sales Hiring Underperforming Technical Team Startup Finance 137

yoursales

DECEMBER 19, 2022

Smart Scheduling. Screenshare, Demoing, Conference Calls. Social Selling. Team Communication. Video Sales Engagement. Web Visitor ID/Tracking. Sales Growth Hack Tools. Acquisition by Dropbox announced on March 9th 2021. What are Sales Growth Hacking Tools?: CRMs We Use.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

Totango

JANUARY 22, 2019

While there’s a temptation to prioritize the acquisition of new customers—a market share focused approach—the real prize lies in nurturing your current customers. Essentially, you’re growth hacking : identifying a need and providing a solution at the same time as you increase the personal depth of your customer partnership.

Customer Success 72

Customer Success Customer Lifetime Value SaaS Growth Hacking 72