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Dear SaaStr: What Are The Rough Benchmarks for Raising a Series A?

SaaStr

CAC Payback : Your customer acquisition cost (CAC) payback period should ideally be under 12 months. Churn : Low or negative churn is critical. If you’re selling to SMBs, low churn is expected. If you’re selling to mid-market or enterprise, negative churn (expansion revenue outpacing churn) is a strong signal.

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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. Look at Monday.com vs Asana. Both help teams organize projects and collaborate.

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5 Interesting Learnings from Zoom at $4.7 Billion in ARR

SaaStr

Average Monthly Self-Serve (“Online”) Churn Hit New Low of 2.7% a Month Churn especially SMB churn remains Zoom’s biggest challenge at its mature state, but it’s been pushing customers to annual and longer contracts and more. It’s seen churn fall to 2.7% And it still trades at 5x ARR. #1.

SMB 274
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From 0 to $10m ARR, At What Point Do We Start Hiring and Whom?

SaaStr

Customer Succes s: If youre seeing churn or struggling with renewals, or have larger customers that are high touch, consider hiring a VP of Customer Success around 2 M 3M ARR. Marketing : Your VP of Marketing should be building out a team, including content marketing, paid acquisition, and events. A head of Product.

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Why Product Led Growth is a Customer Success Responsibility

As the eyes and ears of an organization, Customer Success can drive acquisition, expansion, and retention. But without a clear understanding of a product’s capability, or the value it creates for customers, churn is unavoidable.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

This creates several advantages: Immediate scalability : No lengthy enterprise sales cycles Usage-based pricing : Revenue scales directly with customer success Lower customer acquisition costs : Developers can start using APIs instantly Key Pricing : Claude Sonnet 4 is priced at $3 per million input tokens and $6 per million output tokens.

B2B 248
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Dear SaaStr: How Do You Balance Optimism with Realism When Pitching VCs?

SaaStr

What’s your churn rate? Be Transparent About Assumptions Every projection is based on assumptions—conversion rates, sales cycles, customer acquisition costs, etc. Acknowledge potential challenges—like longer sales cycles or higher churn—and explain how you’ll address them. What’s your average deal size?

Scale 234