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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? However, sometimes things don’t go as planned, and customers churn. TL;DR Customer churn refers to the rate at which a business loses customers within a specific period. Want to reduce customer churn?

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

User Pilot

TL;DR Customer attrition or customer churn is the loss of a customer(s) by a business. Understanding and limiting customer churn improves customer loyalty and the customer’s lifetime value. To calculate the churn rate, divide the number of customers lost by the total number of customers at the beginning of that period.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

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Churn is the Quiet SaaS Killer

Sales Enablement, SaaS and Growth

High SaaS churn is a corollary of poor retention - but it can creep up unannounced, and rather than deal a single fatal blow, it causes death by a thousand small cuts. A high churn rate is highly undesirable as it shackles growth , is a source of friction and (rightly) raises tough questions about product/market fit.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. Calculate it!

Retention 108
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Proactive Churn Prevention Promotes Customer Retention

Totango

Being proactive about churn prevention provides an antidote to customer attrition. Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention?

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