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Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market?

SaaStr

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The simplest answer is usually to copy the pricing from the closest public company or other break-out leader you can find that is vaguely similar. I guessed the pricing almost immediately. That everyone knows, and knows the price points of. I’ve lived it.

Pricing 211
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Toast: We Crossed The Line on Price Increases

SaaStr

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Pricing 220
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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Announcements of several blockbuster acquisitions, most notably from Adobe acquiring Figma, which was the highest valuation multiple offered in an acquisition for any software company at scale. While 2022 was a gloomy year, the skies are parting in 2023. In 2021, the average multiple was 34x, decreasing to 30x in 2022, and 26x in 2023.

Cloud 256
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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

PST, to unveil the data behind effective scaling. It was a tough growth environment, but it feels like it’s changing in 2023. What are companies doing today to scale efficiently? This is why there’s no one-size-fits-all advice for scaling efficiently because every company is different. This year the average is 10%.

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Braindates Are Open for SaaStr APAC 2023!

SaaStr

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? The post Braindates Are Open for SaaStr APAC 2023! Happy Brain-dating! See you at SaaStr APAC. appeared first on SaaStr.

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SaaStr Will be BIG in 2023 with SaaStr APAC, SaaStr London, and SaaStr Annual ‘23!

SaaStr

Early Bird tickets for all of them are on sale now as incredibly cheap prices (50% below cost) so pick up tickets for you and your team now! On September 6-8, it’s time for SaaStr Annual 2023! Everyone will learn to share and scale from the best — together. We’ll have. On February 22-23, our first SaaStr APAC comes to Singapore!

Scale 253
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Thanks to Multiplier, Pepper, Tin Men Capital, and To the New’s CloudKeeper for Sponsoring SaaStr APAC 2023!

SaaStr

In February 2023, we’re heading to Singapore for our first APAC event and we wanted to give a special shout-out to some of the companies that will be there with us! We’ll see 1,000+ of the best SaaS founders, execs, and VCs February 22-23 at SaaStr APAC 2023 ! RI pricing for On-demand usage. Grab tickets here.