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.” The SaaS Market Has Turned a Corner According to Brian, who sees the market through multiple lenses as HubSpot’s Chairman and through his role at Sequoia Growth and Propeller VC, the SaaS downturn that dominated 2022-2023 ended recently. “It felt like we came out of the recession in Q3 of 2024,” Brian noted.
Product innovation can reignite growth engines even at massive scale. They engineer business models that deliver both. Market category expansion (AI workloads driving new use cases) The SaaStr Takeaway: Don’t accept linear growth deceleration as inevitable.
The Platform Play: Beyond Subscriptions (2023-2024) By 2023, RevenueCat had achieved something remarkable: powering subscriptions in over 70,000 mobile appsroughly one-in-three new subscription apps launched with RevenueCat under the hood.
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. 221,000 Total Paying Customers, But 65% of Revenue From 3,200 Large Customers This is what you should see when a “long tail” engine is just working at scale.
Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries
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Figma’s product is its primary marketing engine. For every dollar spent on sales & marketing in 2023, Figma generated a dollar of new gross profit in 2024. billion termination fee from Adobe was received in December 2023 and recorded as “Other income, net” in Fiscal Year 2024 (ending January 31, 2024).
Growth Has Re-Accelerated Fueled by commercial and government contracts, and by AI-related demand in both, Palantir is seeing growth re-accelerate from 2023. And a true engine of growth. #9. Let’s dig in. 5 Interesting Learnings: #1. Pretty impressive. #2. Is you new customer count growing > 20%?
This reveals Figma’s powerful bottoms-up sales motion—individual users and small teams naturally expand into enterprise-wide deployments, creating a predictable and low-cost customer acquisition engine.
Replit’s Dramatic Transformation: From Stagnant to Stratospheric The Dark Years (2016-2023): Building in the Desert Replit’s story begins like many overnight successes—with years of grinding in obscurity. 2023 : $2.4M at a $1.16B valuation in 2023) and growing to 22.5M ARR Despite raising significant funding ($97.4M
Prey Reality The AI Funding Explosion That Should Terrify SaaS Leaders Let’s start with the brutal math that should keep every SaaS CEO awake at night: $100 billion in venture capital went to AI startups in 2024 — an 80% increase from 2023 SaaS companies raised only $4.7 Most honest assessments say yes. #4.
million registered Discord users by March 2024, generating $300 million in revenue in 2024, up from $200 million in 2023. Word-of-Mouth is the New Growth Engine – Cursor became one of the fastest-growing startups of all time with zero marketing spend. Claude now has 18.9 Midjourney’s Creative Empire : From zero to 19.26
One CIO reported: “what I spent in 2023 I now spend in a week.” One leader noted: “all the prompts have been tuned for OpenAI…changing models is now a task that can take a lot of engineering time.” This represents a fundamental shift from experimental dollars to recurring revenue opportunity.
It’s about fundamental organizational redesign —from pricing models (hybrid consumption/subscription) to team structures (forward-deployed engineers vs traditional CSMs) to investment priorities (94% AI spend increases among high-growth companies). This isn’t about sprinkling ChatGPT into your sales process.
Integrated AI Early and Iterated Continuously While many companies rushed to add AI features in 2023-2024, Vanta had been quietly integrating AI into their compliance tools for years. “At Vanta, we integrated AI into our product early on—and we’ve been iterating ever since,” Christina explains. 5 Things Vanta Got Wrong 1.
The Neon team engineered a new database architecture that offers speed, elastic scaling, and branching and forking. As Vivek Raghunathan, senior vice president of engineering at Snowflake, explained: “The vision here is that Snowflake Postgres will simplify how developers build, deploy and scale agents and apps.
Makes capacity planning harder : With less visibility into maximum usage requirements, engineering teams may struggle to provision infrastructure appropriately. Longer sales cycles : Recent data shows usage-based pricing models experienced 29% longer sales cycles in 2023 compared to 21% for seat-based companies.
AI Is the New Growth Engine (For Some) Notice how Snowflake has stabilized around 26-30%? The companies that figured out unit economics and operational leverage early (hello, Shopify) are winning. Those that didn’t… well, just look at Twilio’s journey from 61% to 7% and back to 12%. That’s not an accident.
Learning #1: The Growth Reality Check – We’re Back to Pre-March 2020 Levels of Growth For Most (And That’s Actually OK) The brutal truth : Overall median growth dropped from 30% in 2023 to 25% in 2024. Yes, you read that right – a 5 percentage point decline year-over-year. Master it, and you’ll outperform 83% of your peers.
If you’re bleeding customers and fighting for retention, here’s how you can engineer your own resurrection. At SaaStr Annual 2023, David Sacks of Craft Ventures shared how Yammer once recovered a Fortune 100 customer who had already signed with a competitor. They’re still with you — for now.
“The most I’d pay a freelance writer for a 1,500 word article is __” — Brooklin Nash (@realBrookNash) February 24, 2023 This question can help him spark conversation with his audience on a broad topic, which will eventually lead to the discovery of unique content ideas. on Instagram Stories. The good news?
What VCs Are Funding in AI Today The AI funding landscape has evolved rapidly in 2023-2024. If 2023 was the “year of the demo,” 2024 should be the “year of production” – but most companies are still struggling to deploy AI successfully. This creates both challenges and opportunities for founders.
The Rule of 40 Score Has Nearly Doubled in Two Years Palantir has achieved an jaw dropping Rule of 40 score of 83%, up from 38% in Q2 2023. Their artificial intelligence platform (AIP) is driving significant commercial demand, with companies like Wendy’s and Heineken showcasing dramatic efficiency improvements at their AIPCon event.
With over 13,700 subscribers, a new video every two weeks, and YouTube driving more organic traffic to my search engine optimization (SEO) consultancy than any other channel, you’d think it all came quite easily… But I promise it wasn’t always this way. And YouTube videos also rank highly in Google search results.
The evolution of decentralized social media While it might feel like it burst onto the scene in 2023/24, decentralized social media isn’t all that new. 2023 in particular saw a steep rise in interest in decentralized social media options — and a much talked about phenomenon called the fediverse.
If your engineering team, your product team, or your leadership team hasn’t shipped meaningful AI capabilities into production by now, that have led to a material increase in revenue — you don’t have a strategy problem. Claude, GPT-4, and the foundation model explosion happened through 2023.
You need GEO (Generative Engine Optimization) The Fix : Optimize for AI crawlers, invest heavily in G2 reviews, and ensure your content shows up in ChatGPT/Claude responses 4. The Disruption : 29% of buyers start research with AI search more than Google. They’re 12-18 months ahead of Western markets in adoption curves 9.
YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox for keeping your subscribers engaged. Nope, not anymore!
How a 20-year-old company found its second wind in the AI era TL;DR : Palantir just posted 39% YoY growth in Q1 2025, marking a stunning turnaround from the 13% growth trough of 2023. The Deceleration That Had Everyone Worried Let’s be honest: by mid-2023, Palantir looked like it was losing steam. An unprecedented one in B2B.
Patrick realized that they were diverting engineering power from their main product to their internal reporting solution, which was not the product they had set out to build. Like many SaaS companies, their growth rate fluctuated throughout 2020 to 2023, and it was challenging for them to understand what they should do about it.
Eraser — a documents and diagrams tool for engineering teams that I founded in November 2020 — has grown rapidly, with sign-ups scaling by 20x in the last year. In May 2023, we released a sidecar product called DiagramGPT , an AI tool that can generate diagrams from natural language or code snippets. A few areas to consider. #1.
in 2023 with a projected CAGR of 9.6% With dedicated support and strategic collaboration from Stax, Fishbowl has been able to turn payments into a key growth engine for its platform. Benefits of Vertical SaaS The growth of the vertical SaaS industry continues to follow an upward trend. While enterprise software grew at 11.1%
AI is already everywhere: in 2024, 78% of organizations reported using AI ( up from 55% in 2023 ). For example, AI’s impact shows in healthcare – the FDA approved 223 AI-enabled medical devices in 2023 versus just 6 in 2015– and in transportation, with Waymo’s robotaxis driving hundreds of thousands of miles weekly. poured $109.1
Salesforce boasts 150,000+ customers and $31.4billion in 2023 revenue , making it the worlds #1 CRM by market share (holding about 21.7% of the CRM market in 2023 more than the next four competitors combined). Its the go-to choice for many large and mid-market companies that need extensive customization and scalability.
In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. A quick use of Wayback Machine for the top 100 SaaS brands will show you just how pervasive it was.
Kim, B-c, Shim, E & Reinschmidt, KF 2013, ‘Probability Distribution of the Project Payback Period Using the Equivalent Cash Flow Decomposition’, The Engineering economist , vol. Maharjan, S 2023, The Lumbini Journal of Business and Economics , vol. 112-136, DOI:10.1080/0013791X.2012.760696. 2012.760696. 2024.03.029.
Annual Growth Rate: >100% YoY (varies by stage)momentum matters, but efficiency is just as crucial. Logo Churn: <5%low churn reflects high customer satisfaction and product stickiness. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.
Even if you don’t have any more money, even if you don’t have any more engineers, it’s life. Automation Everywhere Through 2023, SaaS was mostly workflow and dashboards. Salesforce is doing it, Zendesk and Intercom are all doing it at scale. It’s parity, you have to find a way to do it.
This represents the second significant price adjustment in the last several years, following a 9% increase across their entire product portfolio in 2023. 2023: $31.4B (+18.3% Management described it as demonstrating “strong pricing power and customer stickiness” while adding AI functionality. growth) 2024: $34.9B (+11.2%
The AI Pivot That Changed Everything HubSpot had spent four months meticulously planning your 2023 roadmap. Then ChatGPT happens in November 2022, and by January 2023, you make a decision that would reshape your entire company. Every feature mapped out, every sprint planned, every resource allocated. The result?
Finally, well connect it all to the real world, exploring applications of trained LLMs in SaaS from AI copilots and chatbots to analytics engines and how theyre disrupting software as a service. So engineers remove exact duplicates and even near-duplicates. Hence, a lot of engineering effort goes into optimizing these pipelines.
Turn Customer Success Into Your Growth Engine Lesson : 50% of Wealthfront’s new clients come from referrals – true organic growth powered by customer satisfaction. 57x revenue growth with only 3x headcount growth). That’s over $1m in revenue per employee.
Everything changed in 2023 as automation became the focus, and then again in 2024 as full AI agents were rolled out across its customer base. Prompt Engineers Don’t Need to Be Technica l Some of Gorgias’ most effective prompt engineers came from customer service backgrounds rather than technical roles.
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