article thumbnail

As You Scale, About Half Your Team Will Be in Sales and Marketing

SaaStr

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. Then, it sneaks up on you again as you scale and you realize you need to have about 1.5x-2x Software itself and other departments get leverage.

Scale 335
article thumbnail

The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin

SaaStr

The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. An interim VP of Sales can work — if it’s done right.

Scale 313
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Top 10 Sessions and YouTubes of 2022!

SaaStr

Here’s what folks most watched in 2022 : Here were the Top 10: #1. “How To Innovate Faster with Community: Insights From GitLab CEO Sid Sijbrandij” A great session from GitLab’s CEO and founder on how to really use community to build and scale. #2. A good and different look at some good ideas for SMB sales. #6.

Scale 193
article thumbnail

15 Ways to Help Your Sales Team in 2022

SaaStr

2022 — the year we’re now in the New Normal. A few ideas on how to help the sales team make this your best year so far: Hire dedicated sales / revenue ops. Many of you will have little to no dedicated help in sales operations , even up to $10m ARR or beyond. Getting routing the right leads? Have sane quotas.

Scale 241
article thumbnail

Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. Navigate roadblocks to scale and maintain focus on the long-term vision. April 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 GMT.

article thumbnail

Key Strategies for Scaling Revenue in 2022 with Confluent President of Field Operations Erica Schultz (Pod + Video)

SaaStr

Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. As you look to scale your business and make your processes more efficient, it’s essential to foster a shared understanding of who your target customer is.

article thumbnail

Q1 is Your Last Chance to Get the Hires Done You Need for 2022

SaaStr

Q1 is really your last chance to get the hires done you really need for 2022. Add 60-90 days for onboarding and scale-up, they’re at 100% strength by Q3. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) January 27, 2022. And in sales it’s even worse. Even then, you’re still late.

article thumbnail

The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.