The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin
SaaStr
NOVEMBER 6, 2021
The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. An interim VP of Sales can work — if it’s done right.
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