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How 1,000+ B2B Startups Are — And Aren’t — Growing. The Real Data.

SaaStr

This isn’t your typical “here’s what public companies are doing” report – this is real data from real private companies dealing with real challenges in 2025. The survey reveals we’re returning to “pre-pandemic levels”, we’re normalizing after the artificial highs of 2021-2022.

B2B 217
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Only 11% of Unicorn Exits Are IPOs Now (Down from 53%)

SaaStr

The data, compiled by Stanford’s Venture Capital Initiative, shows IPO share of unicorn exits dropped from 83% in 2010 to just 11% in 2024—a fundamental restructuring of the exit landscape that has permanent implications for SaaS founders. The data is stark: IPO share of unicorn exits dropped from 83% to 11% between 2010 and 2024.

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The Sheer Momentum You Need For an Enduring IPO in SaaS: 63% Average Growth

SaaStr

Klaviyo (IPO: September 2023) Pre-IPO Year Growth Rate: 63% Revenue Growth : $289M (2021) → $473M (2022) IPO Valuation : $9.2 billion Business : Email and SMS marketing automation for e-commerce The company reported $473 million in revenue for 2022, a 63% increase from the previous year.

Payments 271
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HubSpot Co-Founder and Chairman Brian Halligan on SaaS Markets, Board Meetings, and AI’s Impact

SaaStr

.” The SaaS Market Has Turned a Corner According to Brian, who sees the market through multiple lenses as HubSpot’s Chairman and through his role at Sequoia Growth and Propeller VC, the SaaS downturn that dominated 2022-2023 ended recently. ’ The twist this time is the data is very hard for startups to acquire or accumulate.

AI 284
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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

An effective roadmap is one that is outcome and data-driven, allowing your team to understand the product's progression and how customer feedback will inform it. What a successful Outcome and Data-driven Roadmap looks like. What a successful Outcome and Data-driven Roadmap looks like. How to Manage your product roadmap.

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The Data Decacorn Derby

Tom Tunguz

the dawn of the modern AI era) in late 2022 and a rebounding software economy in early 2023. As the battle has continued, the distance between the two companies has narrowed & the future promises more of these two data decacorns duke it out. Customers win when market leaders compete this intensely.

Data 175
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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization. Checkr’s go-to-market strategy was already well-established when Lindsay joined in 2022.

Revenue 293
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The 5 Product Discovery Secrets Every PM Should Know

Speaker: Jim Morris, Founder, Product Discovery Group

In this webinar he will discuss: Data interpretation and numerical goal setting. June 2, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST. Why you should be involving engineers at every stage of the Cycle. Developing multiple solutions to address your customers' major pain points. This is an exclusive session you don't want to miss!

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How Leveraging Data Creates Efficient Product Roadmaps

Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager

Without product usage data and user feedback guiding your product roadmap, product managers and engineers end up wasting money, time, and effort building what they think stakeholders want, rather than what they know they need. Leveraging product data to assess true business value and make informed decisions.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement.

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Cover Your SaaS: How to Overcome Security Challenges and Risks For Your Organization

Speaker: Ronald Eddings, Cybersecurity Expert and Podcaster

Shadow users, data sprawl, misconfigurations, and excessive spending are just some of the new challenges you face after SaaS integration. Uncover and mitigate various security risks that put sensitive customer and business data at risk — including identifying misconfigured SaaS settings and suspicious or malicious behavior.

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Software Composition Analysis: The New Armor for Your Cybersecurity

Speaker: Blackberry, OSS Consultants, & Revenera

64% of organizations have been impacted by a software supply chain attack and 60% of data breaches are due to unpatched software vulnerabilities. billion in 2022. Software is complex, which makes threats to the software supply chain more real every day. In the U.S. alone, cyber losses totaled $10.3