Sales Efficiency through Covid : Reading the Tea Leaves for Startups
Tom Tunguz
OCTOBER 29, 2022
In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. Past channels have included web-based software, open-source, mobile app stores & product-led growth. What happened to these figures during Covid? It’s unclear what that could be. Hiring stopped.
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