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From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. You need to parse through the vanity metrics and figure out what will endure. Braze didn’t find a true product-market fit until around 2014-2015. You can’t chase shiny objects. Both came true.

Scale 193
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Dear B2B SaaS Companies: Mobile Experience Can’t Be an Afterthought

OpenView Labs

For the longest time, B2B SaaS companies have failed to put much thought into their mobile experience because: People don’t work on mobile. The bulk of mobile traffic comes from developing nations (read: low budget). is now seeing a 50/50 split between mobile and desktop traffic—a significant change from the 25/75 split in 2015.

Mobile 52
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Solving Mobile Growth & Retention with Andy Carvell, ex Growth at SoundCloud

Brian Balfour

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Mobile 62
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Clouded Judgement 8.25.23 - The Ground Truth of the 10Y and Interest Rates

Clouded Judgement

The R^2 of the median software multiple and 10Y rate going back to 2015 is 0.35. Given most software companies are not profitable, or not generating meaningful FCF, it’s the only metric to compare the entire industry against. That’s a pretty low correlation over a long period of time.

Cloud 130
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How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Neil Patel

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. Next, you can choose from a few different metrics by which to analyze your cohort. When you compare that to mobile, you’ll see that desktop is still retaining users better than mobile.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ? of mobile searches are based on location. Overall, local searches are growing 50% faster than overall mobile searches.

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How to Run Pandora Music Ads

Neil Patel

Mobile Muted Video. As the name suggests, this video ad option is available on mobile only. These Pandora music ads are only offered to active users, allowing advertisers to showcase their visuals on their platform across mobile, tablet, and web. Responsive Mobile Display. Mobile Welcome Interstitial.