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Conversations with friends: 6 highlights from behind the mic

Intercom, Inc.

Our conversation covered a lot of ground, from our distorted understanding of engagement metrics to how and why engineers should seek to design features that enhance human senses rather than exploiting them. Intercom on Product: The siren call of innovation. A wide-ranging and richly thought-provoking episode.

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Facebook hit with another lawsuit over misrepresenting video ad metrics

The Marketing & Growth Hacking Publication

You may not have heard of the high-tech company, Quirky, which filed for bankruptcy and then starting selling off its assets in 2015. Quirky was an early innovator and high flier in the home automation business, but it couldn’t survive on its own. Bad metrics don’t sit well with the people who spent those dollars.

Metrics 52
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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. To make the vision actionable, break it down into specific objectives and select corresponding success metrics. ’ Finally, choose corresponding metrics to track.

Strategy 104
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Your 3 Pricing Strategy Choices: Grow, Skim, or Follow

OpenView Labs

Back in 2015 I published this post “ Your 3 Pricing Strategy Choices: Grow, Skim, or Follow.” Is the advice from 2015 still relevant? Is the advice from 2015 still relevant? Figure out your value metric and find a pricing metric that tracks value. Pricing metric: the unit of consumption that your buyers pay for.

Pricing 67
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Top 10 Tools to Get Your App PLG-d

Frontegg

User-centric behavior data is a MUST: You are getting access to user-centric behavior metrics to scale up fast – your user journey can be optimized by the people who matter most – your clients. This metric is a strong future revenue indicator. This innovative software tool is a proven and tested customer engagement booster.

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5 Interesting Learnings from GitLab at $250,000,000 in ARR

SaaStr

It was exciting at YC 2015 Demo Day. A clear commitment to consistent innovation! #8. This is an interesting segmentation of core metrics. While GitLab has 15,356 customers as of July 2021, it focuses its metrics on its 3,600+ ones with an ACV of $5k or more.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019 , which is a 40% increase from 2015. Your exit strategy timeline is A LOT shorter. Key Features.