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5 Interesting Learnings from UserTesting at $160,000,000 in ARR

SaaStr

So UserTesting is a case study on how great SaaS can be (innovating and creating a market leader, and driving it to $160m+ ARR) … and also hard SaaS can be. Didn’t add an enterprise sales force until 2016 (9 years after founding), didn’t add “enterprise platform” until 2012. 20% switched in just 1 year.

Scale 223
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In The Early Days, You Won’t Have Enough Customers. But Your Mini-Brand Will Come to Your Rescue.

SaaStr

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? If you serve those customers well, and remain innovative — you most likely will build to and have a Mini-Brand. Remain innovative on the product side. No real Mini-Brand until early 2007.

Branding 287
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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

Cyber Weekend — the weekend encompassing Black Friday and Cyber Monday — is a great time for businesses to slash prices and increase sales volume as the year wraps up. Deal: “ Get up to 30% off developer training courses during our Black Friday Sale at iamtimcorey.com. Set up a demo or check out our platform yourself.

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From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman , CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). There are over 40K more sales jobs openings than salespeople. How COVID has affected sales salaries.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

Now, I know this looks complicated, but all that is really going on here is Eventbrite took its monetization of ticket sales and re-invested all of that money into new acquisition loops to bring in more event creators (sales, paid acquisition, content marketing). billion exit, Grubhub made a lot of mistakes.

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How to Think of R&D Spend

Andreessen Horowitz

In board meetings, we scrutinize the efficiency of sales and marketing (S&M) spend, costs of goods sold (COGS), and general and administrative costs (G&A). Imagine if, in 2007, Netflix decided to follow the 70–20–10 rule. And then how do you figure out where, exactly, those dollars go within R&D?

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18 investors fueling Latin America’s SaaS superstars

SaaStock

It supports them with their go-to market strategy, marketing, sales, customer success, and business development. Monashees Capital is the largest Brazilian VC that makes investments in innovative solutions worldwide, but with a strong focus on Latin America. Founded: 2007. Founded: 2017. Size of fund: N/A. Monashees Capital.