How Innovative SaaS Companies Leverage Pricing And Packaging To Beat The Competition
MARCH 28, 2018
In 2007, combo meal sales began to drop. From 2007 to 2012, combo meal sales at fast food restaurants declined by 12% , according to a NPD Group study. Innovative SaaS companies are recognizing a shift in customer demand and offering their products and features “à la carte,” and are tailoring specific offers to target sets of customers rather than offering all customers the same generic packages. Want fries with that?