FastSpring

OCTOBER 24, 2024

It’s almost time again for Cyber Weekend, and November sales spikes aren’t just for holiday gifts and physical goods — SaaS and software companies also benefit from this annual increase in sales. trends in year-end SaaS and software sales data. trends in year-end SaaS and software sales data. dollars for simplicity’s sake.

Payment Solutions 157

Payment Solutions SaaS Payments Merchant Services Software Review 157

Buffer Resources

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 114

Social Media Metrics Software Review Technical Review 114

Buffer Resources

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media 95

Social Media B2B B2C Technical Advisors 95

Buffer Resources

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 125

Social Media Engagement Branding Trends 125

SaaStr

MAY 9, 2025

All of a sudden, we could automate one piece of our social media in a way we couldn’t for years. The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. Even worse, social media changed and the product barely worked now.

Social Media 160

Social Media Outsourced Development Interviewing Retention 160

Buffer Resources

OCTOBER 2, 2024

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It’s possible to do this task manually — especially if you’re on a tight budget and don’t need all those fancy software.

Social Media 116

Social Media AI Search Benchmarks Software Review 116

SaaStr

AUGUST 10, 2020

At the recent SaaStr:Enterprise event , almost 100,000 of you across all social media tuned into to hear 20+ enterprise Cloud leaders sharing what they’re hearing, seeing … and doing differently. CIOs are buying: Collaboration software. More call center software, more Zoom, more Atlassian, etc.

Software 315

Software Social Media Cloud Enterprise 315

Buffer Resources

SEPTEMBER 26, 2024

Social media changes more rapidly than the weather in the mountains. There’s a new feature, a unique best practice, or even a new social media site just around the corner. Plenty of newsletters provide social media platform updates, and others offer advice on social media success.

Social Media 119

Social Media Marketing Interviewing Leadership 119

Buffer Resources

JULY 31, 2024

The problem with using these software (and even RSS feeds) as content sources is that everyone’s using them for content discovery. For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters.

Social Media 106

Social Media Software Review Trends Content Marketing 106

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 137

Social Media AI Search Systems Review Innovation 137

Buffer Resources

JANUARY 24, 2024

This intel can be invaluable in shaping your own social media strategy and ensuring your content stands out. Why create a social media swipe file? Whether you're writing copy, designing visuals, or crafting social media posts, it provides examples and ideas that can spark creativity and help refine your own work.

Social Media 137

Social Media AI Search Systems Review Innovation 137

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 128

Social Media Branding Benchmarks Engagement 128

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 129

Social Media Strategy Scale Branding 129

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 113

Social Media Management Software Review Pricing 113

User Pilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Distribute surveys via multiple channels, including email, social media, and the web. What is the best NPS software?

Software Review 105

Software Review Technical Review Software B2C 105

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   Productivity tools can be a game-changer if you are a social media marketing professional. From my years of experience reviewing productivity tools and software, these are the best for your role and job. 

Social Media 121

Social Media Marketing Payment Features Communication 121

Stax

MARCH 16, 2025

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?

Payment Solutions 88

Payment Solutions Software Review Churn SaaS Payments 88

Buffer Resources

MARCH 7, 2024

These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. With social media, that’s not the case. 

Social Media 132

Social Media Sales Recruiting Merchant Services AI Search 132

SaaStr

JUNE 22, 2025

initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.

154

154

Buffer Resources

OCTOBER 10, 2024

Social proof can help you stretch the positive impression you’ve built with the other aspects of your About Us page but don’t make it the focal point. Social media links : Many potential customers will come as site visitors before they convert to buyers. For them, add your company’s social media accounts.

Social Media 121

Social Media Merchant Services Business Branding 121

SaaStr

AUGUST 19, 2023

So our good friend Lloyed Lobo as part of his new book and series on Building Community did a deep dive with Jason on how SaaStr built the world’s largest community for business software — somewhat on accident: Why do some companies have loyal, cult-like followings while others blend into oblivion?

Software 245

Software Business Social Media Government 245

Buffer Resources

JULY 11, 2024

While LinkedIn is a little more forgiving than other social media platforms , I’ve been consistently publishing two or three posts per week for most of that time, bar a week or two off here and there while on vacation. Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 125

Branding Social Media B2C Engagement 125

Tom Tunguz

AUGUST 8, 2019

Software - up more than 3x, Software is a perennial category. Social Media - Facebook went public in 2012. Two years later, founders no longer started companies in social media. Facebook’s hegemony reduced the rates of social media seeding by more than 65%.

Artificial Intelligence 280

Artificial Intelligence Startup Blockchain Social Media 280

Buffer Resources

AUGUST 1, 2024

Promote early : Use LinkedIn posts and other social media channels to build anticipation for your event. Post the event link in your LinkedIn feed and other social media platforms to increase visibility. Use screen-recording software. Share teasers, key topics, and speaker information to generate interest.

Social Media 113

Social Media Branding Engagement Investment 113

Buffer Resources

JANUARY 7, 2025

Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi!

AI Search 119

AI Search AI Social Media Marketing 119

SaaStr

APRIL 7, 2025

Compare that to $60/month social media tools that schedule three tweets. The Software Layer Around It Probably Is, However. The Price/Value Equation is Insane The economics of AI tools are mind-blowing. For $29-399/month, we’re getting 6,000+ additional interactions, surprise and delight, video conversations, and more.

AI 199

AI B2B ChatGPT Scale 199

Buffer Resources

OCTOBER 28, 2024

A lot of these marketing software offer free or low-cost versions. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai Pricing: Free plan available.

Social Media 105

Social Media AI Search Marketing Business 105

Tom Tunguz

MARCH 3, 2020

Social: social media. Systems: to what extent is the right software deployed? Comms Marketing. Design: to what extent does the marketing team have access to the right designers? PR: public relations strength. Content: the capability to produce content. Marketing Operations. Budget: does the team have sufficient capital?

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

User Pilot

OCTOBER 19, 2024

With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. Here are the most common types of release notes: Software release notes : These documents summarize changes made in a new software release.

Social Media 105

Social Media Communication Engagement Software 105

User Pilot

OCTOBER 31, 2024

Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. Social listening tools : Software for monitoring online conversations, brand mentions, and trends.

Software Review 52

Software Review Software Social Media Underperforming Technical Team 52

Buffer Resources

MAY 8, 2025

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels.

Social Media 64

Social Media AI Search Branding Marketplace as a Service 64

SaaStr

DECEMBER 4, 2021

In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. Here you will hire a product marketing leader that can help craft your brand positioning and engage through your early critical channels, including website, social media, and blog content.

Scale 281

Scale Sales Hiring Social Media Technology 281

USIO

JULY 1, 2024

In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth. Simplify the Referral Process : Make it easy for customers to refer others by providing them with a unique referral link they can share via email or social media.

Payments 306

Payments SaaS Payments Payment Solutions Payment Services 306

SaaStr

AUGUST 26, 2022

Software hasn’t been hit as hard as other tech segments. But it’s not quite as bad in my experience as it may look on social media. Even though things are down, SaaS overall and valuations are still much, much stronger than anytime before 2019. The data here confirms that: #5. The rest mostly works itself out.

Pricing 324

Pricing Social Media B2C Startup 324

SaaStr

DECEMBER 7, 2023

The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. We recently invested in Respondology.

Development Team Review 290

Development Team Review Technical Review Management Social Media 290

SaaStr

FEBRUARY 16, 2024

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Software spend is still growing at all-time high rates, to $1 Trillion in spend this year. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. With no more funding coming, and growth way down.

Startup 310

Startup Social Media AI Cloud 310

FastSpring

OCTOBER 25, 2023

Q4 sales numbers usually outperform the rest of the year thanks to year-end holidays and their associated shopping cycles — but how much does that trend carry over into software and SaaS sales? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business.

SaaS Payments 158

SaaS Payments Payment Solutions Software Review Payment Methods 158