The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Highspot’s two-day messaging workshop brought together the CEO, head of sales, head of marketing, key lieutenants, and account executives to reimagine the company narrative. . Scale winning behaviors. Deliver one narrative.
Let's personalize your content