SaaStr
OCTOBER 10, 2022
From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.
SaaStr
DECEMBER 1, 2023
Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. The last 18 months have seen the biggest changes in the VP of Sales in his SaaS career.
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Sales Hacker
AUGUST 19, 2022
Content is one of the most critical components of your sales engagement strategy. To ensure long-term content strategy success , it’s best to periodically evaluate your team’s content requirements and workflow alignment. This article is an excerpt from Outreach’s Unleash Customer Workshop: “Content Therapy.”
ProfitWell
JANUARY 6, 2020
We kicked off this year's event with a Pricing & Monetization Workshop. This article will break down some key workshop takeaways. Many companies devote ample time to developing a great product and then strategize pricing as an afterthought. Sales and marketing channels are drying up. Businesses have lost their power.
Intercom, Inc.
JUNE 10, 2020
I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.
User Pilot
NOVEMBER 30, 2023
A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.
Sales Hacker
MARCH 28, 2019
To address the disparity between men and women in sales, a good start is to change your hiring practices , and update your company policies. Really the percentage should be 100% for both genders, but it’s telling that female sales reps feel short-changed on training more often than men do. Are all of your sales coaches men?
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