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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? 2 Marketing is All About Funnels.

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What to Look for When Hiring a Head of Marketing for Your Startup

Tom Tunguz

When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. As a few of the companies I work with have sought to hire heads of marketing, I’ve been working through similar questions of how to define and describe the characteristics of the right marketing hire.

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Traditional B2B Sales is Dead, Long Live the UCE?

Kellblog

When the Internet eliminated sellers’ monopoly power over information, I heard, “traditional B2B sales is dead, long live facilitating buying processes.” B2B sales wasn’t dead, it just changed. ” This was right and wrong. Heck, even Atlassian eventually blended them. But I was surprised. ” Huh.

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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Engineering manages IT. Hiring managers take on HR responsibilities. Specifically, I’m talking about product management and product marketing. Product management focuses on putting product “on the shelf,” and product marketing focuses on getting product “off the shelf”. CEOs “hit the streets” and sell.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

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