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2019 Sales Enablement Statistics

Sales Enablement, SaaS and Growth

2019 is shaping up to be another fine year for those working in and around sales enablement. We’re seeing larger numbers of people work in the industry, more companies investing in sales enablement teams and numerous tools being developed to solve sales enablement challenges. But here’s the thing.

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Sales Enablement Statistics for 2018

Sales Enablement, SaaS and Growth

To me, there’s never been a better time to be a sales enablement professional. While the sales enablement profession looks set to continue on an impressive trajectory, one aspect that has alarmed and disappointed me is the lack of credible and fresh data on sales enablement, its importance and value.

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Launch to sell — leverage sales enablement to maximize product launches

Intercom, Inc.

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Decide on your sales enablement activities.

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The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?

Tom Tunguz

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. sales enablement: how strong are the materials sales teams use to pitch? It’s a wonderful framework by Bill Macaitis, who was the CMO at Zendesk and Slack. Where does the company play? who does it sell to?

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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

”” Benchmark Data The data shown below depicts how the ServiceTitan data compares to the operating metrics of current public SaaS businesses. Together, we refer to our Pro and FinTech products as “add-on products.””

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Building Your Sales Enablement Technology Stack

Sales Enablement, SaaS and Growth

One of the most significant trends over the past decade has been the explosion in the number of companies in the software as a service (SaaS) industry. Today, there’s SaaS products to support virtually every business function, and increasingly for specific segments too. The role is rapidly growing and it’s a new frontier of sorts.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?