Predictable Revenue

SEPTEMBER 2, 2020

Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.

B2B 311

B2B Strategy Sales Revenue 311

Predictable Revenue

FEBRUARY 7, 2022

Predictable Revenue has been called “The Sales Bible of Silicon Valley”. This summary outlines key strategies to grow revenue without relying on cold calls. The post 15-Minute Summary of Predictable Revenue appeared first on Predictable Revenue.

Revenue 262

Revenue Strategy Sales Development 262

Sales Hacker

MAY 28, 2024

In this role, Kelly and her marketing team drove 100% of the revenue acquisition for the $300M+ organization. Discussed in this Episode: The three pillars of a modern go-to-market strategy that every revenue leader should know. How to create alignment and shared metrics between sales and marketing teams.

Revenue 97

Revenue Venture Capital Strategy Marketing 97

SaaStr

SEPTEMBER 1, 2021

Sales and marketing must work together cohesively to produce optimal results. But aligning the strategy is easier said than done. Marqeta Board Member Amy Chang interviews Peters about her extensive experience in revenue and marketing and how to align the two strategies. Strategy is a Living Conversation.

Revenue 196

Revenue Strategy Marketing Interviewing 196

Predictable Revenue

JUNE 14, 2023

Gray Norman joins Collin Stewart on The Monthly Meta Podcast to talk about the ins and outs of building an effective outbound sales strategy, including triggers, crafting messages, and more. The post Mastering Outbound Sales: Strategies, Triggers, and Campaigns with Gray Norman appeared first on Predictable Revenue.

Strategy 130

Strategy Sales Revenue Development 130

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. Promote a consumption-based culture.

VP of Engineering 197

VP of Engineering Scale Scaling Sales Hiring 197

SaaStr

APRIL 4, 2022

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Plan your strategy to bring consistent awareness through these events. Evolving to Revenue Marketing .

Scale 241

Scale Revenue Scaling Marketing 241

Predictable Revenue

FEBRUARY 15, 2021

The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important. The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue.

Sales Enablement 278

Sales Enablement Metrics Strategy Sales 278

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Customer Success 89

Customer Success Retention Revenue Sales 89

Predictable Revenue

AUGUST 4, 2020

When you take a more proactive approach, you are able to guide the pace of the sales process to better support your company’s bottom line. You can also ensure you are working with the right decision maker who can move through the sales process with you, resulting in a win.

B2B 247

B2B Strategy Sales Revenue 247

Predictable Revenue

AUGUST 10, 2020

In a digitally transforming landscape, your sales solutions can guide you towards a more effective way of winning each deal. The post A Tactical Approach to Refreshing your Sales Strategy with Dynamic Guided Selling appeared first on Predictable Revenue.

Strategy 290

Strategy Sales Revenue 290

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth. What is a monetization strategy?

Software 59

Software Revenue Strategy Advertising 59

Predictable Revenue

DECEMBER 7, 2020

The post 5 Ideal Customer Profile Mistakes That Break B2B Sales Strategies appeared first on Predictable Revenue. When running a business, you need a thorough understanding of your customers and how you can reach them effectively. Learn how to avoid some common mistakes!

B2B 249

B2B Strategy Sales Revenue 249

Stax

MAY 20, 2024

When can revenue NOT be counted as revenue? The concept of unearned revenue can easily trip up SaaS companies that offer subscription services and products on a recurring basis. Unlike when selling ordinary products, you cannot recognize the revenue earned from a subscription all at once.

Payment Features 167

Payment Features Payments Payment Services SaaS Payments 167

SaaStr

NOVEMBER 25, 2023

Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex, share five tactical ways to get back to growing and hitting revenue targets. The days of working a little for big returns are behind us in the Boom of ‘21, so what can you do to start hitting revenue targets? #1:

Sales Hiring 200

Sales Hiring Underperforming Technical Team Revenue Sales 200

Predictable Revenue

AUGUST 5, 2022

If you want to improve your outbound sales process, keeping an eye on your competitors might help you find the way. The post How To Choose the Best Sales Strategy Based On Your Competition (2022 Edition) appeared first on Predictable Revenue.

Strategy 147

Strategy Sales Revenue Development 147

Predictable Revenue

APRIL 26, 2022

Pontus Noren joins the Predictable Revenue podcast to discuss how the outbound sales journey maps to raising investment for your company. The post Increase Revenue by Selling to Investors appeared first on Predictable Revenue.

Revenue 264

Revenue Investment Sales Strategy 264

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. In part one, we cover benchmarks and common churn formulas. Table of Contents.

Benchmarks 147

Benchmarks Churn Payments SaaS Payments 147

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 225

Scale Sales Hiring Strategy Marketing 225

SaaStr

JUNE 22, 2021

The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub.

Sales Recruiting 300

Sales Recruiting Scale Sales Hiring Revenue 300

SaaStr

MAY 30, 2024

Have you ever wondered how you could turn PLG concepts like the freemium model into a fast-growing revenue driver for your company? It’s a growth model and GTM strategy. Sales-Led vs. Product-Led vs. Product-Led vs. Hybrid What are the pros and cons of different motions? PLG is responsible for different parts of the funnel.

Scale 238

Scale AI Search Azure AI 238

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Marketing is not a cost center.

Revenue 224

Revenue Scale Engineering Marketing 224

SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Build a predictable sales process. Before you hire your first sales reps, you need to have a justifiable reason to do so. Scraping LinkedIn. Cold calling.

Sales Hiring 202

Sales Hiring Scale Revenue Sales 202

SaaStr

JULY 19, 2023

In a special workshop, Sam shares advice on how to spot bottlenecks, reallocate the right resources, and grow revenue in 2023. Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. How many qualified opps are there per sales rep?

Revenue 213

Revenue Acquisition Technical Review Systems Review 213

Predictable Revenue

APRIL 19, 2022

Eric Nowoslawski joins the Predictable Revenue podcast to discuss his top three strategies for how to create inbound leads using outbound sales messaging. The post Generating Inbound Leads With Outbound Sales Messaging appeared first on Predictable Revenue.

Sales 263

Sales Strategy Revenue Marketing 263

Predictable Revenue

OCTOBER 25, 2021

Learn to identify the fundamental differences and merits of inbound and outbound sales development to implement them in your strategy effectively. The post Inbound Vs. Outbound Sales Development appeared first on Predictable Revenue.

Development 281

Development Sales Strategy Revenue 281

Predictable Revenue

MARCH 9, 2022

Leah Chaney joins the Predictable Revenue podcast to discuss why customer success needs to work with outbound sales and be given a seat at the revenue table. The post How Customer Success Generates Revenue appeared first on Predictable Revenue.

Customer Success 205

Customer Success Revenue Sales Strategy 205

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. While it may still be too early to measure the full impact of this strategy, the early indicators are encouraging.

Revenue 90

Revenue Sales Customer Success Technical Review 90

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Enterprise 258

Enterprise Marketing Sales SaaS 258

SaaStr

JULY 5, 2022

Usage was there, but revenue wasn’t tracking the usage growth. By moving from Freemium to “Contact Me” only (albeit with transparent pricing), sales went way, way up. And they probably needed to do this, to get the revenue engine going. The Long Tail : Distracts sales , with leads that never closes.

Scale 293

Scale Sales Engineering Acquisition 293

Teamgate

AUGUST 24, 2023

In today’s competitive business landscape, developing an effective sales strategy is crucial for small businesses. Without a well-defined plan in place, it can be challenging to attract and retain customers, increase revenue, and drive growth. Whether you’re just starting out […] Source

Strategy 75

Strategy Business Sales Development 75

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time?

Scale 261

Scale Sales Hiring Sales Marketing 261

SaaStr

FEBRUARY 8, 2023

Many startups missed 2022 revenue goals and are forecasting slower growth for 2023, especially compared to the explosive growth of teams and revenue during the Boom of 2021 and early 2022. On top of that, sales teams must still communicate with those functional leads, who then have to try and sell up internally.

Sales Hiring 130

Sales Hiring Scale Sales Strategy 130

FastSpring

AUGUST 3, 2022

I spoke with FastSpring’s former VP of Revenue Operations about this, and you can stream our entire conversation at the bottom of this piece. I’ve also expanded on some of the strategies we discussed. Account-based sales companies are accustomed to defining sales regions. Do your sales teams know how to pivot?

Scale 146

Scale Revenue Sales Compensation 146