User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Which involves attracting the attention of potential customers through content and ads.

B2B 103

B2B Development Team Review Software Review Marketing 103

User Pilot

APRIL 24, 2024

What AI tools you can use. What challenges and issues to watch out for. Nearly 85% of marketers now use AI to write content. What’s the conclusion for companies offering B2B SaaS solutions? In this article, we explain: Why investing in AI in SaaS is a must. How to implement AI to build better products.

AI 75

AI Artificial Intelligence SaaS Generative AI 75

User Pilot

MAY 7, 2024

We handpicked a few of the best SaaS walkthrough examples and explained what made them great. Try Userpilot and Take Your User Engagement to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a software walkthrough? Crossing off the first task for users and showing a progress bar was a good way to motivate action.

Software Review 59

Software Review Software Onboarding Engagement 59

Buffer Resources

JANUARY 18, 2024

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

Technical Review 104

Technical Review Systems Review Sales Recruiting AI Search 104

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. So, what is ACTUALLY working? For the lower level persona content and webinars still show engagement.” There is no one-size-fits-all!

Scale 100

Scale Marketing AI Search ChatGPT 100

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library.

Market Research 142

Market Research Trends Social Media Healthcare 142

FastSpring

NOVEMBER 3, 2021

B2B lead generation is more than just presenting prospects with fancy features and benefits. What does all of that have to do with B2B lead generation? In this article, I’m going to share seven B2B lead generation strategies and tactics that I’ve found to be effective across my 20-year sales career. Measure Your Results.

Merchant Services 136

Merchant Services B2B Payment Solutions SaaS Payments 136

Neil Patel

JANUARY 27, 2021

What Is a LinkedIn Newsletter? What exactly is a LinkedIn newsletter? So what’s the difference between an article and a LinkedIn newsletter? When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content. 5 Reasons to Create a LinkedIn Newsletter.

Social Media 137

Social Media B2B Branding Engagement 137

User Pilot

OCTOBER 6, 2023

In this article, we discuss what a product demo is, why they’re important, and how you can create them. You can find good examples of SaaS product demos in Grammarly’s dummy content editor, Airtable’s captivating 2-minute sales video, SurveyMonkey’s template library, and more. What is a product demo?

Onboarding 97

Onboarding Software Review Transportation Engagement 97

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Here’s our guide to the top customer success communities in 2022 and what they have to offer. What Is a Customer Success Community?

Customer Success 116

Customer Success Technical Review Social Media Underperforming Technical Team 116

Neil Patel

FEBRUARY 13, 2023

Yes, You Can Market During a Recession I’ve established that marketing during a recession is possible, but what should this look like? The Recession Mindset and B2B It’s no secret that change is necessary during a recession to keep a business afloat. And you know what? Working through a B2B lens? The same logic applies.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. To get the most out of social media, it’s a good idea to let the experts do their thing. After all, there’s a big difference between checking what your pals are up to on Facebook and using it to achieve your business objectives.

Social Media 143

Social Media Marketing B2C B2B 143

Sales Hacker

NOVEMBER 22, 2019

We use it to explore over 50 data fields each day, research up to 20,000 leads every week, and constantly make content for email-outreach campaigns and customer communication. Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture. Let’s get started, shall we?

Social Media 107

Social Media Technical Review Sales Underperforming Technical Team 107

Sales Hacker

AUGUST 2, 2023

It’s not a Friday, what are you doing in my inbox? Today, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of educational pieces of content. In any good GTM, you create what’s called a flywheel. In any good GTM, you create what’s called a flywheel. This is our moat.

Sales Hiring 53

Sales Hiring Sales Acquisition Education 53

Buffer Resources

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. They use the platform as a content distribution system, not a resume builder. What’s the true ROI? I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

Intercom, Inc.

AUGUST 31, 2022

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. What did we learn? Foundations of social moderation and conversation.

Social Media 118

Social Media Engagement Scale Branding 118

Neil Patel

OCTOBER 5, 2020

The first thing you must establish is what you hope to achieve through social media. Your goals will inform your social media strategy and how you measure success, which can only benefit your business… Research shows that companies with a defined content strategy achieve 27.1% higher win rates and 18.1% higher win rates and 18.1%

Social Media 145

Social Media Advertising Branding B2B 145

Sales Hacker

MAY 19, 2022

Recently, we analyzed activity from more than 350 companies in our 2022 State of Sales Readiness Report to find out what the best sales organizations are doing differently to ensure every seller has what it takes to succeed. “Sellers are made, not born.” There’s no doubt this is a phrase you’ve heard at least a time or two.

Sales Hiring 91

Sales Hiring Strategy Content Marketing Onboarding 91

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. What’s the best way to do that? Shifting their perspective so they understand not just what you do, but what problem you solve. This process is called demand generation.

Scale 118

Scale Advertising Branding Strategy 118

Neil Patel

AUGUST 19, 2021

Marketing is what develops the all-important know, like, and trust factor. Not sure what SEO is or how to do keyword research? Here’s a good example: Notice the “Get Started” button. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Buffer Resources

JANUARY 18, 2024

I didn’t end up as a content writer at Buffer because of LinkedIn (that was down to a fun Instagram post , interestingly enough), but I definitely found it valuable in my job search. I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.

Technical Review 62

Technical Review Systems Review Sales Recruiting AI Search 62

Unbounce

MAY 11, 2022

It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience. So we thought to ourselves: What if we made a new and totally rockin’ version of our community? A marketing resource to connect, grow, and build your business together.

Scale 137

Scale Leadership Branding B2B 137

Unbounce

APRIL 4, 2019

When it comes down to it, there are three questions you need to ask yourself: What’s your audience ? What type of product are you selling? And what are your marketing resources ? Your Marketing Resources. Google Ads is reasonably easy to set up if your marketing resources are limited. Your Product.

Business 111

Business Marketplace as a Service Advertising B2B 111

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

User Pilot

OCTOBER 31, 2023

There’s no universally defined “good” conversion rate for free trials. The product metrics you’re tracking: For example, asking for a credit card in your free trial flow could reduce leads but increase conversion rates , so it depends on what your current product metrics look like. Multiply the result by 100 to get a percentage.

SaaS Payments 88

SaaS Payments Payment Methods Strategy Payment Solutions 88

User Pilot

JULY 13, 2022

Blog posts are easier to publish so the content is more likely to be up-to-date, but you need to be careful to follow only good quality blogs. Nir and Far covers a selection of personal and technical content, including posts on consumer psychology. Hacker Noon blog articles deliver a wealth of technical insights.

Technical Review 97

Technical Review Management Leadership Systems Review 97

Sales Hacker

APRIL 20, 2020

As a result, B2B sales and marketing teams are yanked towards inside sales strategies like account-based marketing and remote selling. It’s critical that everyone understands the situation and what role they can play, especially sales and marketing leaders whose inputs are critical to the ABM process.

Strategy 82

Strategy Technical Review Marketing Sales 82

ProfitWell

AUGUST 20, 2020

We've also got data from our B2B SaaS index + why you need to market like a media company. First, I’ll share how good support drives willingness to pay and leads to higher net promoter scores. This means bad support doesn't take away from willingness to pay as much as good support drives higher willingness to pay. The data: 1.

Marketing 105

Marketing B2B Scale Customer Support 105

Neil Patel

FEBRUARY 15, 2021

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. Every business needs to have an online presence. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website design.

Sales 137

Sales Technical Review B2C User Experience 137

User Pilot

MARCH 31, 2023

15% is a good free trial conversion rate for SaaS products. 15% is a good free trial conversion rate for SaaS products. In the B2B space, it’s a 25% conversion rate. What is a free trial conversion rate? What’s a good free trial conversion rate in SaaS? If you’re in the B2B industry, aim for 25%.

Strategy 90

Strategy SaaS Payments Payment Solutions Payment Methods 90

Intercom, Inc.

NOVEMBER 11, 2021

Understand what that goal is and focus your efforts around helping them reach that outcome. What follows is a lightly edited transcript of the episode. So what’s it all about? But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience. Take pancakes, for example.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

Kellblog

MARCH 6, 2022

When the Internet eliminated sellers’ monopoly power over information, I heard, “traditional B2B sales is dead, long live facilitating buying processes.” B2B sales wasn’t dead, it just changed. Now I have to read this eight-page article and figure out what I think. Sometimes they’re wrong.

B2B 120

B2B Sales Hiring Sales Technical Review 120

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Great support is key for retention.

B2C 118

B2C B2B Scale Strategy 118

Unbounce

SEPTEMBER 16, 2021

It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be. However, knowing what role you want it to play in your marketing strategy can be the difference between dollars gained and dollars wasted.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Neil Patel

SEPTEMBER 8, 2020

If you have good lead flow, you’ll be able to increase your prices, test new products and services, and identify which offers work best for you. If you’re not sure what you’re looking for, most of these firms look great. Statista says 52 percent of global internet traffic is mobile. This is pretty big on its own.

Technical Review 128

Technical Review Sales Hiring Software Review Mobile 128

Neil Patel

SEPTEMBER 25, 2020

Here’s what they’ll do: 1. They’ll help you figure out what’s working and what’s not to see where there’s room for improvement. They can also come up with content and advertising strategies that: bring new potential customers to your business re-engage leads drive conversions and more… 3. Achieve Big Results.

Social Media 141

Social Media Consulting Development Team Review Marketing 141