SaaStr

MARCH 20, 2024

At SaaStr Miami, former Founder’s Fund Partner and CRO of Brex Sam Blond — host of the SaaStr CRO Confidential Podcast — sat down with SaaStr CEO and founder Jason Lemkin for a fireside chat about finding success as a SaaS company in 2024. So many founders think the answer to stalled growth is PLG, but that’s a terrible idea.

Sales Hiring 271

Sales Hiring Sales Recruiting Scale Headcount 271

SaaStr

DECEMBER 29, 2022

At Maxio , we help B2B SaaS companies unlock their next stage of growth. Our financial operations platform is designed to meet the unique financial challenges of B2B SaaS, including billing, subscription management, revenue and expense recognition, and SaaS analytics. With over $1.5B

Scale 225

Scale Underperforming Technical Team B2B AI 225

SaaStr

DECEMBER 14, 2022

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. NRR, Growth Drivers, and More vs. Less.

Scale 237

Scale SMB Scaling Innovation 237

SaaStr

JANUARY 31, 2024

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. Early in their growth, they thought the primary responsibility for pipe generation fell with marketing, sales, and partners.

Enterprise 263

Enterprise Scale Sales SaaS 263

SaaStr

AUGUST 6, 2021

They bring together their respective strengths to drive remarkable product-led growth for PagerDuty, the incident response SaaS that’s been invaluable to tech teams since 2009. Julie and Sean’s strategy is grounded in a few key tenets that keep them working together on behalf of their happiest customers.

Product Marketing 269

Product Marketing Marketing B2C Strategy 269

SaaStr

NOVEMBER 3, 2023

Toast is the latest SaaS leader to get much more efficient in the past 12-18 months, along with monday.com, HubSpot, MongoDB, and many others. It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company.

Payment Methods 206

Payment Methods Acquisition Scale Payments 206

SaaStr

APRIL 1, 2023

SMBTech is primed for growth. The 4 things you need to win as a SMBTEch startup are: Efficient GTM Commitment to customer success Product strategy that drives strong net dollar retention and grows your existing customer base Patience Of course, this is by no means comprehensive. It’s part of the deal. One thing is for certain.

Scale 208

Scale SMB Merchant Services Payment Methods 208

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Monetization.

Technical Review 257

Technical Review Technical Advisors Scale Compensation 257

SaaStr

FEBRUARY 21, 2023

So you’ve heard that product-led growth is all the rage, and now you want to transition from a sales-led motion to a product-led one. But you have to take a step back because you might underestimate what it means to implement product-led growth. A dedicated growth team is suited to this change.

Scale 194

Scale Strategy Marketing Sales 194

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 80

Retention Metrics Strategy Scale 80

SaaStr

APRIL 10, 2023

B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. In this SaaStr Annual session, Zendesk’s VP of Startups, Kristen Durham, shares insights into selling to startups and lessons to build your strategy. Nurture : Provide startup-specific resources to help them scale.

Startup 219

Startup Scale SMB Venture Capital 219

User Pilot

MAY 1, 2024

In this post, we’ll cover the most important things you need to know about building a successful community without wasting your precious resources. Community building is a long-term strategy that requires careful thought. For instance, Slack’s approach to community engagement has played a pivotal role in its growth.

Branding 71

Branding Social Media Acquisition Advertising 71

Stax

FEBRUARY 21, 2024

For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software. And because of the digital nature of SaaS businesses and their subscription-based business models, the ability to collect data on how the company is performing is easier and faster than ever.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

User Pilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Most companies use all 3 strategies to some extent.

Strategy 87

Strategy Marketing Social Media AI Search 87

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. Think about the growth curve inflecting more at the top of the funnel with more leads. Company resourcing.

Scale 247

Scale Scaling Startup Sales Hiring 247

User Pilot

APRIL 8, 2024

If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies. TL;DR In the bottom-up model, a SaaS company promotes the product to individual end-users and teams.

Strategy 71

Strategy Business SaaS Customer Lifetime Value 71

CloudGeometry

JANUARY 15, 2022

Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Second (a corollary of the first): There is no one-size-fits-all SaaS architecture.

Well Architected Framework 130

Well Architected Framework DevOps as a Service AWS Traceability 130

User Pilot

OCTOBER 26, 2023

What are growth initiatives? How can you implement them in the SaaS context? What do successful companies do to drive growth ? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. What are growth initiatives?

Acquisition 90

Acquisition Scale Marketplace as a Service Onboarding 90

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Best practices for effective customer acquisition and product-led growth.

Acquisition 96

Acquisition Strategy Social Media Underperforming Technical Team 96

User Pilot

APRIL 24, 2024

This includes the SaaS industry too. In this article, we explain: Why investing in AI in SaaS is a must. TL;DR AI helps SaaS teams improve productivity by automating repetitive tasks. This enables SaaS teams to adjust strategies promptly for optimal performance. How to implement AI to build better products.

AI 67

AI Artificial Intelligence SaaS Generative AI 67

User Pilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. But what strategies work? Sending in-app surveys to gather relevant feedback and iterate your strategy. Why is customer success important for SaaS?

Customer Success 71

Customer Success Retention Software Review Customer Lifetime Value 71

User Pilot

MAY 1, 2024

In most SaaS companies, the product management team includes product managers, product marketers , and UX designers. Develop and implement your digital experience strategy. Their testimonials act as powerful social proof, helping attract new customers and fuel organic growth. However, they don’t do it all alone.

Customer Lifetime Value 79

Customer Lifetime Value User Experience Retention Scale 79

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. It also helps you optimize your content marketing efforts and SEO strategy.

Social Media 80

Social Media Data SaaS Scale 80

User Pilot

APRIL 3, 2024

Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions.

Innovation 80

Innovation Payments Strategy Payment Solutions 80

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

Scale 94

Scale AI Search Social Media AI 94

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

User Pilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. An effective customer success team can, thus, drive revenue growth, reduce churn, and increase customer satisfaction.

Scale 82

Scale Customer Success Scaling SaaS 82

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Answer FAQs with self-service resource centers.

SaaS Payments 90

SaaS Payments Trends Payment Solutions Payment Methods 90

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I What success looks like for using both together.

Scale 123

Scale Sales Payment Methods Merchant Services 123

User Pilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

SaaS 86

SaaS Customer Lifetime Value Acquisition Metrics 86

User Pilot

APRIL 16, 2024

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? Implement your product experience strategy by developing an execution plan with a timeline.

Strategy 83

Strategy Customer Lifetime Value Onboarding User Experience 83

User Pilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

Strategy 92

Strategy Software Review Social Media Engagement 92

User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. You’ll also need to define your objectives and evaluate your resources before making a choice.

Product Marketing 87

Product Marketing Marketing Social Media Scale 87

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. This is why SaaS companies with a usage-based pricing model tend to have higher retention rates.

Pricing 89

Pricing Payment Solutions SaaS Payments Payments 89

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Stax

FEBRUARY 28, 2024

Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. Software-as-a-service (SaaS) businesses need to constantly evolve their offerings to stay fresh and relevant. By partnering with a trusted SaaS billing platform.

Payments 88

Payments SaaS Payments Payment Services Merchant Services 88

User Pilot

OCTOBER 26, 2023

We also look at examples of companies that have managed to ace product-led growth for complex software solutions. TL;DR Product-led growth is a strategy that uses the product as the main source of growth. Gamification is a PLG strategy that keeps users engaged and increases user retention. PLG vs sales-led growth.

Outsourcing Services 78

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 78