SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. When under-resourced, you try to find a temporary solution that causes a mismatch. Another place that’s often misdiagnosed or under-resourced is post-sales. At the same time?

Scale 252

Scale Sales Hiring Sales Marketing 252

User Pilot

APRIL 3, 2024

Product-led growth business suits products that meet unique market needs, have a quick value realization for users, and fit a freemium model. Utilize in-app guidance with tools like Userpilot to create intuitive flows and resource centers. Use user data analytics to monitor in-app behavior, sentiment, engagement, and financial metrics.

Innovation 96

Innovation Payments Strategy Payment Solutions 96

User Pilot

APRIL 10, 2023

Apart from offering delightful products, these companies have managed to successfully leverage their freemium strategy to drive product growth. Could freemium work for your SaaS business? And if you decide to go the freemium route, we look at some best practices and check out examples of their successful implementation.

Strategy 89

Strategy SaaS Onboarding Marketplace as a Service 89

SaaStr

APRIL 2, 2021

Free users and “free customers” can do incredible things for you, if you are running a freemium playbook. Even when cash is tight, paying an extra $20k a year or more for a resource that is 2x-5x better is the best investment you will ever make. It’s OK to wait another 3 months to say GO if that means the team is stronger.

Sales Hiring 320

Sales Hiring Investment SaaS Marketing 320

The Angel VC

SEPTEMBER 10, 2019

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. I have a bit of a love/hate relationship with the freemium model. Done right, freemium can lead to amazing success.

Scale 172

Scale Engineering Enterprise SaaS 172

User Pilot

FEBRUARY 7, 2024

There are four types of free trials in SaaS: opt-in, opt-out, freemium, and reverse. Users on the freemium plan get permanent access to basic features but will need to upgrade to access premium features. Enable self-service support through a resource center. the focus is getting the user to reach value before the trial ends.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Intercom, Inc.

OCTOBER 8, 2020

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Scale 205

Scale Sales Hiring Software Review Technical Review 205

SaaStr

FEBRUARY 19, 2021

With a partner pool of about 5,000, they now have a good-sized channel that takes care of customers without HubSpot having to allocate resources to taking care of them themselves. Why Partners Are a Moat. It’s a unique way to build a unicorn SaaS business. And so I think we were right about that for a long period of time.

Social Media 272

Social Media Content Marketing Enterprise Retention 272

User Pilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. Freemium : Users get a free version of the software, often with limited features or functionality. However, some studies show an average of 25-50%, depending on your free trial model.

SaaS Payments 91

SaaS Payments Payment Methods Strategy Payment Solutions 91

SaaStr

OCTOBER 25, 2021

But the reason the exception worked was the customer stakeholder truly deployed the resources to make it work. “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.”

Pricing 279

Pricing Scale Enterprise Onboarding 279

User Pilot

SEPTEMBER 25, 2023

By offering free trials and freemium plans, a product-led company can grow its customer base rapidly without putting an unnecessary burden on its sales and customer success teams. For example, you could use marketing campaigns to acquire sign-ups and leads who then engage with the product through the freemium or free trial.

Acquisition 100

Acquisition AI Search Onboarding Churn 100

SaaStr

JANUARY 31, 2021

It might be a few years down the road, like DropBox or Slack, when you decided to add a corporate/enterprise edition to your freemium app. But most likely, you won’t have the resources to hire a whole sales team upfront. But if it even happened at Slack and DropBox — it will probably happen to you.

Sales Hiring 323

Sales Hiring Scale Sales Enterprise 323

SaaStr

FEBRUARY 7, 2024

They do a lot of predictive analysis to categorize TAM and prioritize their resources. To get the most efficiencies out of their marketing team and resources, Gorgias puts a big emphasis on using only high-quality data that they audit regularly. From there, strategy comes in.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

OCTOBER 24, 2022

In PLG, you have something like a freemium motion to acquire customers. Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. A freemium type of self-serve experience is super, super important with developers. What’s Different About Selling to Developers.

Underperforming Technical Team 173

Underperforming Technical Team Outsourced Development Development Part-Time VPE 173

User Pilot

OCTOBER 26, 2023

In theory, users who experience product value through free trial or freemium convert to paying customers with little help from the sales team. In short, the approach allows users to explore the product for free, via a free trial or freemium model , to discover its value. Resource center in Userpilot. Let’s get right to it!

Outsourcing Services 93

Outsourcing Services Onboarding Customer Support Customer Lifetime Value 93

SaaStr

NOVEMBER 25, 2020

Where does marketing allocate its resources? If you are B2D and/or freemium and don’t need a dedicated sales team, it can be a little easier. But maintaining distinct sales, marketing, customer success and product teams is a huge resource conflict. It’s not just building the 1.0, Do you have two sales teams?

Underperforming Technical Team 350

Underperforming Technical Team Cloud Revenue Acquisition 350

SaaStr

JANUARY 12, 2021

The CEO basically is the VP of Sales and Revenue and Customer Success, with maybe a junior resource or two helping. But worse, you’ll end up without any of the resources you’re going to desperately need to get to $10m ARR and beyond. To stay more low-end , more freemium, more Happiness Officers.

Sales Hiring 264

Sales Hiring Scale Marketing Sales 264

SaaStr

NOVEMBER 22, 2020

Determine if you want to offer Freemiums or free trials so customers can try your product before they buy. There will be more competition at this phase, so resource allocation becomes paramount. What are your options, and what are the most appropriate ones to use to give your company a competitive edge?

Scale 310

Scale Scaling Technical Review Systems Review 310

User Pilot

MARCH 31, 2023

There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial. Freemium offers permanent access to a free version, with advanced features saved for paying users. Hence, you must ensure that your paid features provide compelling benefits to make them worth the investment for freemium users.

Strategy 93

Strategy SaaS Payments Payment Solutions Payment Methods 93

User Pilot

OCTOBER 27, 2023

As enterprise products tend to be complex, their value may be difficult to experience through free trials or freemium. Another way to make the sales process more PLG is by adding self-service elements wherever it’s possible, like a resource center for after-hours support.

Enterprise 103

Enterprise Business Scale Customer Lifetime Value 103

Totango

DECEMBER 6, 2021

Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products. As the pandemic has forced many organizations to do more with fewer resources, a digital-first customer success approach has become necessary. Freemium Marketing Has Become the Leading Tactic for Lead Generation.

Scale 92

Scale Strategy Technical Review Customer Success 92

Intercom, Inc.

DECEMBER 12, 2019

Vidyard co-founder and CEO Michael Litt chatted to Intercom’s EMEA Sales Manager Ciaran Nolan about how Vidyard flipped the freemium model on its head, why moving downmarket might be the answer to accelerated growth, and how to build a multi-million dollar business unit – overnight. Flipping the freemium model on its head.

Scale 169

Scale Growth Hacking Enterprise Scaling 169

User Pilot

FEBRUARY 15, 2024

Google Analytics is a freemium web analytics tool with powerful features for tracking, conversion, and retention , among others. Freemium with paid pricing available on request). Pricing Google Analytics operates a freemium model of pricing. Sign up for a free Userpilot demo today! Source: Google Analytics.

Sales Funnel 102

Sales Funnel SaaS User Experience Forecasting 102

User Pilot

MARCH 6, 2024

To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. Thanks to that, you can allocate your resources adequately and reduce customer acquisition costs. There are two main ways to achieve this: freemium or free trials. Userpilot case studies.

Social Media 95

Social Media Sales Funnel Acquisition Retention 95

User Pilot

FEBRUARY 28, 2024

If your product uses a freemium pricing model , then tracking the percentage of freemium users that turn into paying customers will offer up more insights on the buying journey. Product-qualified leads (PQLs) are leads who have experienced value while using your product — either during a free trial or through freemium plans.

Customer Lifetime Value 100

Customer Lifetime Value SaaS Software Review Acquisition 100

User Pilot

FEBRUARY 4, 2023

You should pay just as much attention to your freemium users since they can turn into paying customers when you optimize their customer experience. Freemium or paid, treat users the same One mistake that SaaS companies tend to make is to neglect their freemium users and only pay attention to paying customers. Sounds interesting?

Social Media 91

Social Media Software Review Growth Hacking Onboarding 91

Baremetrics

OCTOBER 12, 2021

Create freemium offers or free trial 4. Marketing qualified leads: These have performed simple actions like website visits and completing a lead capture form in exchange for an online resource. Create gated content Gated content is an online resource that's only available when a prospect fills out a form. Create gated content 2.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

FEBRUARY 19, 2024

To lower drop-offs, provide users with proactive support via a resource center and in-app guidance. An average freemium conversion rate is 1-10%. Apart from traditional high-touch methods like emails and phone calls to support agents, Userpilot allows you to provide in-app guidance with a resource center.

Onboarding 101

Onboarding User Experience Benchmarks Mobile 101

User Pilot

JANUARY 27, 2023

In contrast, freemium requires no payments whatsoever but offers limited functionality. Freemium plans offer conversion rates of around 5%, while free trials of about 17%. Free trial vs freemium model The freemium model is an alternative to free trials. Free trial vs freemium model vs demo.

SaaS Payments 97

SaaS Payments B2B SaaS Payment Solutions 97

User Pilot

JANUARY 18, 2023

Higher user satisfaction: In addition to driving sales, product-led growth marketing also increases satisfaction rates among your users since your marketing team will be directing its resources towards new users instead of spending money on other channels. Slack Slack is a great example of a freemium model done right.

Strategy 97

Strategy Marketing Scale Software Review 97

OpenView Labs

JANUARY 29, 2020

Freemium in SaaS is old news. These successes then spawned a number of copycats, that bet big on freemium only to see free offerings become a resource-draining distraction. I actually wrote about the phenomenon , which I called ‘The Slow Death of Freemium’, back in 2016.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

OpenView Labs

OCTOBER 12, 2020

Offering a free trial or freemium product experience is one of the hallmarks of a PLG approach. Grocery stores have been giving out free samples for decades, long before free trials and freemium software became available. What is the difference between a free trial and a freemium product? So, which approach is better?

Acquisition 87

Acquisition Benchmarks Software B2B 87

User Pilot

JANUARY 8, 2024

The idea is to share resources free in exchange for lead data (mostly name, email, and basic company info). Use an onboarding email marketing strategy to nurture freemium users Design a series of welcome emails that guide freemium users through the important features of your product, especially the ones that meet their JTBDs.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

OpenView Labs

OCTOBER 6, 2020

This is the logic behind the freemium model in SaaS—that a free trial will convince you a product is worth paying for. Freemium is a portmanteau of the words free and premium. If convincing free users to become paying customers was easy, SaaS companies wouldn’t struggle with freemium-to-paid conversion rates of a mere 8-10%.

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

ProfitWell

SEPTEMBER 16, 2019

In this week’s episode, Hiten and I want to talk to you about something both of us have a lot of experience with: freemium product strategy. With more startups looking into this model every day, we think it’s important to discuss the inherent tradeoffs of using freemium for your business. The Tradeoffs. Hiten Shah.

Acquisition 99

Acquisition Revenue Scale Retention 99

User Pilot

NOVEMBER 26, 2023

Instead, let's consider two different examples as a benchmark: Freemium. The average freemium conversion rate ranges from 1% – 10%. Free trial to paid conversion optimization This is the percentage of users that upgrade from a free trial or freemium to a paid account. Website conversion. This hovers around 7%.

Data 100

Data SaaS Trends Churn 100

Point Nine Land

SEPTEMBER 9, 2019

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. I have a bit of a love/hate relationship with the freemium model. Done right, freemium can lead to amazing success.

Scale 75

Scale Engineering SaaS Enterprise 75