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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. How do you tune in to what users are saying on the grapevine?

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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

And how can customer success teams address them to ensure product growth? TL;DR Customer churn refers to the rate at which a business loses customers within a specific period. Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs.

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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

Other popular user engagement metrics include user activation rate , DAUs/WAUs/MAUs , user stickiness , product usage frequency, NPS, CSAT , customer retention rate , and customer churn rate. AI writing assistants help teams make their microcopies concise but informative and engaging. User churn rate.

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User Research: What Is It and How to Do It in SaaS

User Pilot

Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience. Book a demo to discuss your needs with our team and get tailored solutions. What is user research?

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Product Analytics Guide for SaaS Products

User Pilot

How can product analytics help product managers create better digital products and more satisfying user experiences? We finish with an overview of product analytics tools that your team can benefit from. Segment analysis focuses on common qualities shared by similar users. Let’s get right to it.

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

TL;DR The GA4 path exploration report provides a visualization of successive or previous actions that users take at a particular stage of the user journey. This knowledge helps you optimize the user experience by making navigation more intuitive and highlighting the most relevant and valuable content or features.

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Working With a Digital Marketing Agency Vs. Hiring In House

Neil Patel

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.