Sales Hacker

MAY 27, 2025

Like first and foremost, you’re trying to find product market fit. You’re measuring things like if you’re in the go-to-market. Do I have pipe coverage for my sales team? Like, how, how is my sales team executing against their quota? marketing, sales, sales ops, mops, support everything.

Technical Review

SaaStr

MARCH 24, 2020

Nothing matters but recruiting and using your personal network. Sam Blond, CSO at Brex explains why recruiting, networking and employee happiness is the key to this playbook on recruiting your sales team. Sam Blond | Chief Sales Officer @ Brex. I’m doing The Playbook To Recruiting Your Sales Team.

Sales Recruiting

SaaStr

SEPTEMBER 23, 2021

Dig deeper on a lot of titles during recruiting. A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. A "VP of Revenue" often knows nothing about inside sales or building a sales team. A "CRO" often doesn't want to do sales anymore. Sales is hard.

Sales Hiring

SaaStr

APRIL 16, 2021

Own product marketing. Own customer marketing (hopefully). Support and partner with sales. And part of being a good marketer is … well, marketing yourself. Many of the top CMOs are out there are always marketing. Many of the top CMOs are out there are always marketing.

Sales Recruiting

SaaStr

NOVEMBER 13, 2022

When You Fall Out of Product-Market Fit. SaaStr 604: SaaStr CRO Confidential Presents How to Fundraise in Late 2022 with SaaStr CEO and Founder, Jason Lemkin. SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin.

Sales Recruiting

Kellblog

FEBRUARY 16, 2022

Emboldened by this seeming endorsement, I dashed off what turned into a lengthy email on interviewing and recruiting, a topic about which I am passionate not because I think I am good it, but because I think I am not. Thoughts on The Recruiting Process. Remember it’s a mutual sales process. Consider a try-and-buy.

Sales Recruiting

SaaStr

NOVEMBER 16, 2021

You can find the full slide deck from David’s presentation on Slideshare. David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. Head of Product. Head of Sales. Head of Marketing. VP Product (11 Employees).

CTO Hire

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the sales side, people hired way too much. More salespeople do not equal more sales. If they don’t, they never will , and they’ll never learn the product.

Sales Hiring

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Sales Development. Sales Growth. Sales Enablement. Leadership.

VP of Engineering

Intercom, Inc.

SEPTEMBER 10, 2020

It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years. That experience led to his bestselling book, The Sales Acceleration Formula. The framework consists of three elements: product-market fit, go-to-market fit, and growth and moat.

Scale

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting

SaaStr

APRIL 23, 2019

How they came up with the idea of Brex, and product market fit. One of the things that I feel like fintech companies really struggle with is what is product market fit? Did you have a product? How do you really … because it takes a long time in fintech for product market fit. Henrique : Yeah.

Sales Hiring

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. But what are these insights that will transform the conversations salespeople have?

Sales Recruiting

The Angel VC

AUGUST 10, 2011

One could almost say that CAC and CLTV are for a SaaS company what wholesale price and sales price are for a retailer. Just like a merchant needs to buy products and sell them at a higher price, a SaaS business needs to acquire customers at costs that are lower than the customers' lifetime value. along the way.

Sales Recruiting

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale

Sales Hacker

JANUARY 8, 2021

Elements of Successful Global Sales Expansion. “Be So, let’s look at four keys to a successful global sales expansion. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. But as you likely know, global expansion isn’t easy. Hire the Right Leaders.

Sales Hiring

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales.

Scale

OPEXEngine

APRIL 12, 2022

Emboldened by this seeming endorsement, I dashed off what turned into a lengthy email on interviewing and recruiting, a topic about which I am passionate not because I think I am good at it but because I think I am not. Thoughts on The Recruiting Process. Remember it’s a mutual sales process. Know what you’re looking for.

Sales Recruiting

User Pilot

JULY 27, 2023

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Account Managers: They serve as the lead point of contact for all customer account management matters. They also manage finances and supervise one or more engineering teams.

Sales Hiring

Kellblog

JULY 17, 2022

Create a product. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Go sell some software to prove there’s a market. Position your product to those target segments. Want to have a distinctive brand visual territory? Go sell some software.

Branding

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base.

Sales Hiring

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Strategy

User Pilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing

Tom Tunguz

OCTOBER 24, 2021

And then from 2004 to 2014, she was at Google and managed lots of different things, including the self-driving cars project, global sales and operations, and the business teams for checkout in Google Apps. So that’s one I actually tell the recruiters at Stripe, their job is to flag when they think it’s a no hire.

CTO Coach

Neil Patel

OCTOBER 24, 2020

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. At this stage, the consultant will present their tailor-made ideas and strategies to suit your business needs in front of you and your employees.

Consulting

Stax

MARCH 18, 2025

Often abbreviated to CLV or LTV, this is the amount of revenue generated by a customer as long as they have an account with your SaaS company. Your CAC is how much you spend on acquiring and onboarding a customer, and can include marketing, communications, sales, and other expenses. Customer acquisition cost.

Scale

User Pilot

MARCH 21, 2024

The Buyer Persona Template focuses on the decision-maker’s pain points and goals, helping sales and marketing teams tailor pitches for closing deals. This detailed insight then allows you to customize your marketing and sales campaigns , ensuring they are tailored to the needs of potential customers.

Sales Recruiting

SaaStr

JULY 11, 2019

Fast forward three years later, we actually were invited to the White House to present to President Obama and his team about how TaskRabbit and the technology platform could be used to connect people in disaster recovery and relief situations. We really need to focus here on the US market. These are sales goals.

Scale

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro Bezza | Managing Partner @ Connect Ventures. Pietro : This journey used to end at the legendary, mythical product/market fit. ” That’s not proven.

New CTO

Brian Balfour

OCTOBER 13, 2017

This post is the HubSpot Sales case study that illustrates the concepts of the 4-Fits Framework, a 5 post series in which I explain the four frameworks you need to align to grow to a $100M+ company. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

Sales Recruiting

Intercom, Inc.

APRIL 18, 2019

When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. Though he had experience in recruiting, sales and product, marketing was new ground for him. Identify the friction that might be keeping a potential buyer from adopting your product.

Scale

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. What are your strategies for recruiting and retaining talent within your respective organizations?

Payments

User Pilot

NOVEMBER 23, 2023

As they get larger or introduce new product lines too quickly, we often go too broad with the market that we’re serving and start losing touch with the customer’s needs. In other words, the product-market fit becomes weaker for some of the target audience. The product momentum gap by Dave Martin.

Scale

Intercom, Inc.

MAY 26, 2021

We’re confident that Intercom employees – both present and future – will see these values in themselves and the people they work with everyday. . Catherine Brodigan , Business Development Partnerships Manager, sees this value at work across the sales team. “As

Sales Hiring

Sales Hacker

DECEMBER 17, 2019

This week on the Sales Hacker podcast, we speak with Pete Kazanjy , co-founder of Atrium and author of Founding Sales. As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. How selling as a founder will help you understand your sales motions.

Scale