OpenView Labs

NOVEMBER 23, 2021

A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. . Standing Out in a Crowded Marketplace: Practical Tips and How To’s. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

User Pilot

AUGUST 30, 2023

What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But you need a solid strategy and must pay attention to creating mind-blowing user experiences. Product growth speakers. But how do you do that?

Scale 101

Scale AI Growth Hacking Innovation 101

SaaStr

JANUARY 28, 2019

After all, how can you help your customers succeed using your product if you don’t know when, why, and how they’re actually using it. “. Customer success is a company-wide initiative, which means that having the right culture, sales processes, and product strategy are just as important as having the right organizational processes.

Scale 109

Scale Marketplace as a Service Customer Success Scaling 109

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

MARCH 27, 2023

On this podcast, we share stories from global SaaS leaders like Ryan, that you can use to inspire new growth strategies in your own business. It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Ryan Austin 01:00 Sure. And it wasn’t.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Company details (e.g.

SaaS Payments 87

SaaS Payments Payment Services Payment Methods Payment Solutions 87

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

OpenView Labs

APRIL 13, 2020

Proliferation of iterative, experiment-driven, nimble approaches to product development (also known as Agile). It is no longer the job of Marketing or Sales to solely own revenue, nor Product the core user experience. How users find product value and how quickly they find it. Are there marketplace dynamics?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

OpenView Labs

FEBRUARY 3, 2022

Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. Hire for these key positions and your other anxieties may be reduced.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This episode is sponsored by TaxJar.

SMB 189

SMB Scale Startup Marketplace as a Service 189

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). A good idea is a good idea, after all. MSPOT stands for: Mission - rarely changes. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Prospective customers have to be educated.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. So what do you have to do?

Scale 178

Scale Sales Recruiting Scaling SaaS Payments 178

Neil Patel

OCTOBER 24, 2020

In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. At this stage, the consultant will present their tailor-made ideas and strategies to suit your business needs in front of you and your employees.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

How To Buy Saas

MAY 23, 2022

Marketing Automation is a process that uses an automation service to automate repetitive marketing tasks. Email Marketing, Social Media posting, Ad Campaigns, etc. can all be done easily with the help of Marketing Automation. In the end, a comprehensive and well-informed lead is handed over to the sales team.

Marketing 52

Marketing Social Media Marketplace as a Service Pricing 52

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. How long is the likely sales cycle (is it a complex sale)? Is the value ongoing or ad hoc?

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. That’s one of the mistakes we made.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

DECEMBER 20, 2019

292: Manny Medina is the Founder & CEO @ Outreach, the market leading sales engagement platform that turns your team into a revenue driving machine. In Today’s Episode We Discuss: * How Manny made his way to found the leader in sales engagement from product management at Amazon and Business Development @ Microsoft. *

Scale 146

Scale Sales Hiring Construction Education 146

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Customer acquisition.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Casey Accidental

OCTOBER 18, 2021

There may also be a misconception of what type of product work is needed to help the company i.e what the product strategy should actually be. In Eventbrite’s case, the company was: Integrating the acquisition of Ticketfly to move up-market in a specific vertical and build an enterprise sales motion.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

Sales Hacker

APRIL 16, 2018

On this episode of the Sales Hacker podcast, we talk with Jess Hun t , Head of Global Marketing, Sales & Strategy for Axiom about creating a revenue model. How to develop a sophisticated sales recruiting engine. Subscribe to the Sales Hacker Podcast. 3) A career in sales and marketing [3:30].

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

A Smart Bear

FEBRUARY 26, 2019

Startup strategy is like Kung Fu. Founders almost never have a real strategy. They say things like “we have a unique feature” and “the incumbents are dumb,” which might be true, but isn’t a strategy. They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. This is my style.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. Our conversation covered, surprisingly, everything from flat-Earthers to J.R.R.

User Experience 209

User Experience Strategy Engineering Communication 209

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product.

Payments 124

Payments Scale Scaling Revenue 124

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And he said, “Product and engineering are going to build this weekend. Meagen, sales.

Travel 187

Travel Marketing Scale Outsourcing Services 187

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Slack started off with no sales team.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

Intercom, Inc.

JULY 13, 2018

While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Before I joined Intercom, I led all of Intuit’s small-business products and services, including QuickBooks accounting, payroll and payments. Makes sense, right?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. Or, “are my sales reps selling into the same companies as your sales reps?”

Scale 124

Scale Technical Review AI Sales Hiring 124

Chart Mogul

SEPTEMBER 15, 2023

You can think of Horizontal SaaS as broad-based tech that is industry agnostic; a sales person at a Cybersecurity company can use HubSpot the same way a sales person at a Health Supplements company might use it. Benchmarks across the PLG user journey The hardest part of PLG might actually be… marketing?! Forget about Threads.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics.

SaaS Payments 283

SaaS Payments Scale Payment Services Payment Solutions 283

Intercom, Inc.

SEPTEMBER 26, 2019

You’ll hear from: Slack’s Director of Platform Marketing, Ceci Stallsmith, on defining a platform and measuring success. Box’s Chief Product Officer and Chief Strategy Officer, Jeetu Patel, discusses migrating to the platform mindset. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. What core elements does it change?

Sales Hiring 208

Sales Hiring Scale Technical Review Outsourcing Services 208