SaaStr

OCTOBER 28, 2022

Conversations about the state of the SaaS market in 2022 are everywhere, and it can seem overwhelming for entrepreneurs and business leaders to make sense of everything. However, don’t this doesn’t mean that your sales teams shouldn’t bring in more revenue –– quite the opposite.

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Sales Recruiting Sales Hiring Leadership Interviewing 204

SaaStr

MARCH 5, 2021

Flock Safety’s Founder and CEO, Garrett Langley, and its VP of Growth, Alex Latraverse, know a bit about sales. Enough to go from 0 to 100 sales reps in about 18 months — and they’re looking to be well beyond 100 by the end of this month. The three things that led to ramping up sales at Flock Safety were: Achieving product-market fit.

Sales Recruiting 173

Sales Recruiting Sales Hiring Scale Sales 173

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.”

Sales Hiring 254

Sales Hiring Sales Recruiting Scale Headcount 254

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. 11:07 – Differences between intent data and signal-based selling.

Sales Recruiting 83

Sales Recruiting Scale AWS Management 83

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. Marketing and candidate experience will be table stakes. Hiring sales leaders will get harder. So giving them a reason to choose you will be essential next year.

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Sales Recruiting Sales Hiring Scale Trends 53

Tom Tunguz

NOVEMBER 22, 2015

On December 2, SaaS Office Hours at Redpoint will welcome Maia Josebachvilli , VP of Strategy and People at Greenhouse, a fast growing recruiting software company. Maia is especially well known for her thought leadership in developing best in class recruiting metrics. She was also selected for Inc’s 30 under 30.

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Sales Recruiting Metrics SaaS Sales Funnel 100

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 227

Scale Sales Hiring Sales Recruiting Sales 227

User Pilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way.

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Here are the key components: 1.

Sales Recruiting 141

Sales Recruiting Marketing Social Media Branding 141

SaaStr

MAY 6, 2021

You might never have considered a Chief Revenue Officer (CRO) because it’s not been a common role until very recently, and because you might not have the kind of revenue that needs its own manager. If you’re a company that has a 100% sales-driven business model, it makes sense to hire a big-deal revenue person. Is a CRO right for you?

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Sales Hiring Sales Recruiting Interviewing Revenue 237

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process.

Sales Hiring 164

Sales Hiring SMB Sales Recruiting Payment Methods 164

SaaStr

AUGUST 7, 2021

And your existing market. But if you can’t tell me the future (in your market) at least 3 years out … then it’s hard for me to believe in SaaS you’ll ever build a unicorn. Exit Strategy Slide. An Exit Strategy Slide almost by definition tells me you aren’t. You’re in sales.

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Sales Recruiting Scale AWS Investment 336

Sales Hacker

DECEMBER 5, 2023

Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Tips for recruiting the best possible team members and how patience factors into that. 31:07) A consultative sales process and messaging considerations. (36:56)

Sales Recruiting 93

Sales Recruiting Enterprise AI Banking 93

FastSpring

SEPTEMBER 15, 2020

Affiliate marketing can mean different things to different people, but at its core, it refers to paid marketing that is based on trackable performance. When there is a good fit, and affiliate marketing is used effectively, it can provide a healthy boost to sales and marketing activities, but how can you tell if it is right for you?

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Sales Recruiting Marketing Social Media Software Review 123

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. Their first step to achieving this was hiring a sales leader to build a sales team. Self-service.

Scale 195

Scale Sales Hiring Sales Recruiting Scaling 195

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

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Sales Recruiting Sales Hiring Scale Social Media 128

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at marketing. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. Hire a great marketer early. A bit more here. More here.

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Sales Hiring Sales Recruiting Interviewing Engineering 300

Sales Hacker

OCTOBER 17, 2022

As cross-functional leadership teams across the country clamor to prioritize and agree upon the top threats to address, many underestimate the importance of effective change management. Related: 6 Change Management Hacks for Sales and Marketing Alignment that Lasts. Map out your change management strategy.

Sales Recruiting 77

Sales Recruiting Underperforming Technical Team Strategy Management 77

SaaStr

JUNE 15, 2021

Product-Market Fit: There’s no shortcut –– finding the perfect target will always take time and hard work to get right. Finding the product-market fit is still the same iterative process. Recruitment: Getting the right talent onboard is a critical step. In fact, you need both to optimally grow your sales efforts.

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Sales Recruiting Scale Software Delivery Travel 196

Mucker Capital

NOVEMBER 8, 2023

In this Mucker Growth session, Rosabel Tao from Fire & Bridge delves into the critical field of startup positioning strategy and its crucial role in shaping enduring brands. This methodology was developed by Andy Cunningham, a well-known marketing expert, and has been tested over several decades.

Branding 98

Branding Startup Development Strategy 98

SaaStr

SEPTEMBER 5, 2022

Going from sales-led to PLG is doable, but it is not easy. Sales-led organizations struggle to adapt to a PLG mindset.”. Let’s use sales-led organizations as a comparison point. If a company has started out with a heavy sales focus, its onboarding process within the actual product may not be intuitive enough for customers.

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Sales Recruiting Business Pricing Churn 248

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)?

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Neil Patel

SEPTEMBER 3, 2021

Experts believe as much as 80 percent of recruiting will remain virtual for the foreseeable future , and the early stages of the recruitment process are ideal for the online medium. With Paradox, you get a mobile-first recruitment experience that uses AI to put the candidate first. Develop a Marketing Plan. Social Media.

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Sales Recruiting Social Media Sales Hiring Marketing 138

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? Today’s episode continues our enterprise go-to-market podcast series.

Product Marketing 82

Product Marketing Scale Sales Hiring Sales Recruiting 82

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche.

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Sales Recruiting Sales Hiring Scale VP of Engineering 247

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

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VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

User Pilot

SEPTEMBER 14, 2023

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. Segmentation has been proven to improve a vast range of product success metrics (not just sales efforts).

Strategy 90

Strategy Sales Recruiting Onboarding Churn 90

Tom Tunguz

NOVEMBER 16, 2015

As he told me a few days ago, he has observed the lack of sales management and sales execution skills as one of the most consistent deficiencies limiting the potential of early stage SaaS companies. Sales execution deficiency manifests itself at roughly the same time as product market fit.

Sales Hiring 184

Sales Hiring Sales Recruiting Startup Compensation 184

SaaStr

DECEMBER 11, 2020

On how to recruit in the early days, when not everyone gets it. The Q+A at the end is especially good — stay for it: #3: “Zendesk’s Secret Sauce to Scaling to $1B: SMB and Mid-Market Success” with VP Global SMB Sales Sharon Prosser and VP GTM Strategy Astha Malik. . And much more!

Scale 174

Scale Sales Recruiting Scaling SMB 174

SaaStr

APRIL 26, 2022

It’s the never-ending stereotype –– marketing and sales are eternal “frenemies.” In this session, Tolithia Kornweibel, CRO at Gusto, shares advice on creating sustainable partnerships between marketing and sales. . Tip Three: Better Recruiting. Your market model will guide your leadership model.

Leadership 187

Leadership Sales Hiring Sales Recruiting Scale 187

SaaStr

APRIL 13, 2022

For 2 days, more than 50+ sessions and 75 expert speakers will be sharing their best practices in Barcelona on scaling, revenue, recruiting, expansion and so much more. 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. Check out the full detailed agenda here.

Sales Recruiting 211

Sales Recruiting Cloud Sales Hiring Scale 211

Sales Hacker

MARCH 30, 2023

If you’re new to sales (or don’t have an economics degree), decoding the sales compensation plan on offer can make your head spin. There are 3 key questions you must ask your hiring manager or recruiter when offered a sales role to maximize your earnings and career potential. Variable OTE. Quota attainment.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

User Pilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. A market gap can be caused by missing functionality or poor user experience.

Underperforming Technical Team 91

Underperforming Technical Team Marketing Market Research Outsourced Development 91

SaaStr

NOVEMBER 19, 2020

He’d found several good First VP candidates, in particular, a strong first head of marketing and a strong first head of product. The chart above illustrates the ideal plan, but let’s dig into the detailed suggestions: You really can and should try to hire your VP of Marketing as Early as $20k in MRR. It’s not fatal.

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Part-Time VPE Sales Hiring CTO Hire Scale 363

Sales Hacker

JANUARY 20, 2022

Strong sales reps are the lifeblood of your business and how you choose to invest in them matters. For frontline sales managers, attributes like competency, quality of work, ease of execution, and length of contribution indicate reps’ overall job success, but you can’t rely on those inputs to tell you if they are personally satisfied.

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Sales Recruiting Scale Retention Sales 98

Tom Tunguz

DECEMBER 16, 2020

The 2010s were the decade of software and SaaS, the era when Salesforce become the first SaaS company to sail past the $100B market cap mark. The 2020s will be the era of data companies boosting massive markets. The IPO market hasn’t been this hot since at least 2012, but likely since the dot-com era.

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Sales Recruiting Blockchain Banking Machine Learning 279