User Pilot

MAY 23, 2024

Wondering how to measure product adoption and retention rates? Read to find out what product adoption and retention metrics to track, how to analyze the data for actionable insights, and how Userpilot can help you. Important adoption and retention metrics include: Time to value. Retention rate. Activation rate.

Retention 84

Retention Customer Lifetime Value Scale Metrics 84

Clouded Judgement

JUNE 23, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now MongoDB Atlas Consumption Trends I loved this chart from Mongo’s investor day. I posted a longer recap that you can find here , but wanted to highlight a few trends around growth, net retention, sales efficiency and FCF margins.

Trends 130

Trends Cloud Retention Subscription 130

Clouded Judgement

AUGUST 11, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. The good news is gross retention (ie churn) stayed constant. ” It’s really important that new business is still healthy, and a sign of overall market health. The broadly was a reversal from the trend in Q1.

Cloud 130

Cloud Trends Azure GCP(Google Cloud Platform) 130

User Pilot

FEBRUARY 25, 2024

Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends. Here are the top trends to watch out for. Predictive analytics are driving business decisions such as product and marketing strategy.

SaaS Payments 98

SaaS Payments Trends Payment Solutions Payment Methods 98

Clouded Judgement

JUNE 9, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now Consumption Trends We’re now through earning season. Is there any incremental signal on consumption trends reversing? Follow along to stay up to date! Will we see re-acceleration soon?

Trends 130

Trends Cloud Azure AWS 130

Intercom, Inc.

APRIL 14, 2020

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Customer retention is the new conversion. Key takeaway: “Net dollar retention is the single defining characteristic of a successful business.

Retention 245

Retention Customer Lifetime Value Churn Acquisition 245

User Pilot

OCTOBER 22, 2023

Optimizing your retention funnel is a term that gets thrown around a ton in the product-led world, but what does it really mean? In this article, we’re going to discuss what the retention funnel really is and how you can perfect it. What is a retention funnel? If you’re confused and looking for the answer, we’ve got you covered.

Retention 89

Retention SaaS Customer Lifetime Value Churn 89

User Pilot

JUNE 19, 2023

What is cohort retention analysis? How do you leverage it to reduce churn and improve your retention rates ? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. Predictive cohort analyses use historical data to forecast future trends. Let’s get right to it!

Retention 87

Retention Social Media Customer Lifetime Value Acquisition 87

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Customer Lifetime Value 91

Customer Lifetime Value Retention Marketing Scale 91

Tom Tunguz

MAY 16, 2024

Ramp published its quarterly spending trends & revealed how businesses are spending on AI. 1 However, this isn’t a uniform trend. 1 However, this isn’t a uniform trend. In some categories, revenue growth is more challenged which highlights a challenge in very fast growing markets : quality of revenue.

AI 244

AI Churn Trends Pricing 244

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency.

VP of Engineering 232

VP of Engineering Scale Marketing Benchmarks 232

Intercom, Inc.

JUNE 15, 2018

There are few issues more important than customer retention when running software-as-a-service businesses. Retention can be measured qualitatively by talking and checking in with your customers regularly so you’ll know what their main questions and issues are, and when they occur. Why visualize retention data?

Retention 223

Retention Trends Data Onboarding 223

User Pilot

OCTOBER 30, 2023

As SaaS categories become increasingly competitive, customer retention optimization emerges as the key differentiator between thriving and fading companies. However, with a good product and a combination of the right retention strategies, it’s possible to retain a high percentage of your users. What is customer retention?

Retention 87

Retention SaaS Churn Engagement 87

User Pilot

SEPTEMBER 21, 2023

A customer retention model helps you predict what customers want using data. It helps you generate insights from past user behaviors, and you can use that information to design customer retention strategies that work. This article breaks down different customer retention models and how they can help your SaaS growth efforts.

Retention 93

Retention Customer Lifetime Value Machine Learning Artificial Intelligence 93

Totango

NOVEMBER 27, 2023

With acquisition costs proving too high in today’s constrained environment, many businesses are finally putting greater focus on nurturing existing customer relationships to ensure retention and expansion. The global market research company conducted its first Forrester Wave™ evaluation of top customer success platforms.

Trends 92

Trends Customer Success Machine Learning Artificial Intelligence 92

User Pilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Book a demo now if you want to improve retention in your company and increase revenue.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.

Churn 52

Churn Retention Software Review Metrics 52

Intercom, Inc.

FEBRUARY 10, 2022

To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. If you help and encourage your team, they can drive retention and expansion, and you’ll see the benefits in your bottom line. We have just published the second edition of the Intercom Customer Support Trends Report.

Customer Support 211

Customer Support Trends Technical Review Headcount 211

User Pilot

NOVEMBER 29, 2023

Looks like it’s time to call in a retention specialist. A dynamic retention specialist will implement proactive strategies to improve the customer experience and increase loyalty, thus improving customer retention. Measuring KPIs to gauge the success of retention efforts. What is a retention specialist?

Retention 96

Retention Customer Lifetime Value Churn Outsourced Development 96

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is marketing analytics?

Product Marketing 96

Product Marketing Data Marketing Acquisition 96

User Pilot

OCTOBER 15, 2023

Trend analysis reports help you make data-driven decisions that boost SaaS performance metrics such as user activation, product stickiness, and retention. This article helps answer core trend analysis questions. TL;DR Trend analysis is the process of tracking and analyzing changes in key metrics over time.

Trends 95

Trends SaaS Technical Review Retention 95

Totango

APRIL 4, 2024

Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion. The ongoing trend is toward sustainable growth, which demands that CS teams take on more revenue responsibility.

Customer Success 89

Customer Success Retention Revenue Sales 89

User Pilot

MARCH 14, 2024

Looking for an effective retention analytics tool and wondering if Userpilot is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Userpilot is the ideal choice for your retention analytics needs. Cohort analysis : Analyze retention trends using cohort tables.

Retention 52

Retention Software Review Technical Review Systems Review 52

User Pilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development. But what strategies work? Book a demo to give it a try.

Customer Success 77

Customer Success Retention Software Review Customer Lifetime Value 77

User Pilot

MARCH 11, 2024

Looking for an effective retention analytics tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your retention analytics needs. Looking for a Better Alternative for Retention Analytics?

Software Review 52

Software Review Retention Technical Review Systems Review 52

User Pilot

OCTOBER 15, 2023

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.

Marketing 93

Marketing SaaS Acquisition Scale 93

Intercom, Inc.

AUGUST 26, 2020

With a focus on ROI, nearly a third (30%) plan to measure their team’s impact on customer retention. Below we dive into each of the five key trends from our research. It’s also a crucial leading indicator of future churn and customer retention. What customer satisfaction is not, however, is a measure of ROI.

Trends 233

Trends Scale Headcount Technology 233

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. That, in turn, helps optimize your marketing strategies and budget allocation.

Software 91

Software Marketing Scale Social Media 91

User Pilot

JANUARY 14, 2024

Let’s check out 11 predictions on product management trends in 2024. This will include the use of predictive analytics to forecast user behavior trends. 11 product management trends and predictions for 2024 What trends should product teams look out for in 2024 ? What does 2024 have in stock for product managers ?

Artificial Intelligence 84

Artificial Intelligence Trends Technical Review Management 84

User Pilot

MARCH 20, 2023

With so many companies prioritizing their customer service efforts for a good reason, we decided to list 13 emerging customer service trends that can help you exceed customer expectations and drive business growth. TL;DR Customer service trends refer to the ever-changing technologies, tools, and systems used to render support to customers.

Trends 86

Trends Artificial Intelligence Social Media AI Search 86

User Pilot

NOVEMBER 27, 2023

Wondering how churn rate vs retention rate are different? Both metrics are important to track if you want to implement a successful product retention strategy. Other important metrics related to churn and retention efforts. Ways to analyze churn and improve retention rates based on the data.

Churn 81

Churn Retention Benchmarks Customer Lifetime Value 81

SaaStr

DECEMBER 5, 2023

So Sam Jacobs and the team at Pavilion had me join their podcast and it ended up being a pretty fun deep dive into where markets are today, the role of customer success in a tougher market, and much more. There’s concern that valuation trends seemed to mimic previous market bubbles.

Investment 146

Investment Scale Sales Hiring Marketing 146

Chart Mogul

JUNE 1, 2023

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

Retention 90

Retention Metrics Benchmarks SaaS 90

SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. After the company hit $1M ARR, they began to see a healthy, upward trend. Well, not all the time.

Scale 212

Scale Scaling SMB Marketing 212

User Pilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. What are the typical roles and responsibilities of product managers and product marketing managers?

Product Marketing 81

Product Marketing Interviewing Management Scale 81

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. First at Mailchimp, where Amanda led their partner program and marketplace business, and now at G2, the world’s largest software marketplace, where she is currently the Chief Marketing Officer.

Software Review 118

Software Review Trends Software Marketplace as a Service 118

SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Venture Capital 224

Venture Capital Scale Technical Review Software Review 224