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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

Well, it’s partially due to new ways of buying. For example, there’s a striking preference for third-party purchases, as explained by Malko, “One in five buyers prefers to buy from someone other than you…This is key for thinking about how we go to market.”. In fact, 86% of buyers use peer review sites when buying software.

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Web Summit Rio 2023: Summary of days 2, 3, 4.

SaaSHolic

The speakers believe that the next 10 years will be better for the region, with opportunities for investment in various industries using technology to solve problems. There is a shift towards less capital-intensive startups with recurring revenues, and due diligence is crucial before taking on investors or advisors.

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Product Analyst: Responsibilities, Skills, and Requirements

User Pilot

Product analysts research to find market trends, collect and analyze data, track and assess product performance , understand product requirements, and report insights to stakeholders. A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools.

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

From analyzing market trends to churning user needs and technical feasibility into golden product ideas, there are many benefits of ChatGPT for product managers. TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.),

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Five tips on AI prompt writing (with real world Customer Success examples)

ChurnZero

Review AI’s response and see how you can dig a little deeper (keeping in mind things like specificity, examples, context, and word count). Suggest some strategies for responding to an email regarding cancellation of a software product due to budget constraints. Suggest a few ways to connect.

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B2B messaging: Why everyone sounds the same and how to fix it

GetUplift

spoiler alert, I’m going to go deep into the “all-in-one” messaging problem the B2B industry has, but first let’s review those common tactics I mentioned above) #1 Copying competitors — without making it fit your messaging strategy There’s no sense in denying it: Everyone does this. You do too (probably).

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