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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

The speaker’s motivations have evolved over time, but initially, he was driven by a desire for meaning and a sense of guilt about selling his previous startup too early. Even small startups should build a marketing team as everyone needs support to achieve their goals.

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Six Startup Disciplines for Challenging Times

Tom Tunguz

Speaking with startups, I’ve collected a list of disciplines that are going to become very important in the next period. If a meaningful fraction of customers no longer pay the balance of their annual contract on the renewal date, then your startup’s cash flows will worsen. Sixth, leadership.

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Run Less Software

Intercom, Inc.

Innovative startups. The first army are innovative startups. are making it easier and faster for software developers to develop complex software applications atop this infrastructure. What took you months to ideate, design and develop can now be copied in days or weeks thanks to these new tools.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Back then, in 2011, Lyft was a small Series-A startup called Zimride with under 50 employees. Lyft is one of many companies that began as a small startup but quickly rose to a multibillion-dollar company. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

But what I learned, after years of procrastinating on tough moves for our leadership team, is that the leaders’ teams suffer greatly through that inaction. To run a startup, you have to make bets. Eventually, you end up with 2000 contract types for 1000 customers. Maybe they are misunderstood. Maybe they need more coaching.

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New Relic’s Mark Weitzel on creating open developer communities

Intercom, Inc.

So what’s the key to having happy developers? A joyful, transparent development experience. As we keep building out our own platform so teams can customize Intercom for their own needs, we’ve loved getting to know the great group of developers and partners building apps for our customers and for themselves.

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The 5 Best SEO Companies of 2020

Neil Patel

In short, SEO-optimized content marketing is one of the prime reasons customers, from startups to enterprise brands, trust Neil Patel Digital to deliver top-notch search engine optimization strategies: If you’re just starting with search engine optimization or seek better results, it’s best to start with content marketing. Thought Leadership.