OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

SEPTEMBER 3, 2019

At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Question about tactics and various marketing channel s for boosting customer engagement. You can also select a freelancer profile from these marketplaces. IT Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 120

Payments Scale Scaling Revenue 120

A Smart Bear

FEBRUARY 26, 2019

They don’t know how to analyze a market or competition, so they make it up instead learning how to do it. The implication is that this was unknowable or bad luck, but the truth is, this was a predictable result of not understanding the market. Sometimes that’s airtight product/market it. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

SmartKarrot

MAY 13, 2021

Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech. Manage customer relationships and become the trusted advisor for the customer.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

SmartKarrot

JUNE 25, 2021

No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. Blank feels that there is no structured process for locating markets and customers. The types of SaaS markets for startups include-.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

Unbounce

JUNE 16, 2020

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. We’ve spent a lot of time in the world of marketing lately, and so I wanted to switch it up today, and move to the sales and customer success side.

Sales Hiring 196

Sales Hiring Scale Technical Review Outsourcing Services 196

Intercom, Inc.

SEPTEMBER 26, 2019

And it’s not without good reason: nearly all software products with dominant market share started as apps but grew to the point where third-party developers began building valuable integrations on top of what these companies had already created. And that just gives you more product-market fit and helps you grow faster”.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. What does it take to expand effectively?

SaaS Payments 262

SaaS Payments Scale Payment Services Payment Solutions 262

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. That stuff doesn’t happen unless there’s already a pre-existing market pool for it.

Scale 118

Scale Technical Review AI Sales Hiring 118

Point Nine Land

JUNE 29, 2021

NexHealth is a patient experience management platform that helps doctors get more appointments, retain patients, and offer a better service by digitizing everything from booking and reminders to forms and billing. And congrats to Josh for doubling-down on your investment in the company. We led NexHealth’s seed round less than two years ago.

Healthcare 52

Healthcare Development Team Review Systems Review Marketing 52

User Pilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Strategy 64

Strategy Technical Review Business Innovation 64

OPEXEngine

MARCH 9, 2021

As a longtime Core Member, we asked him to join our Go-to-Market Core Forum to share his thoughts on this theme and more. That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay. A Cautionary Tale.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

FEBRUARY 19, 2019

Lauren Alt – Marketing Campaigns Manager at Outreach. Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. She also founded #GirlsClub , which is dedicated to changing the face of sales leadership by helping more women gain the skills and experience needed to apply.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11

User Pilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

JULY 11, 2019

Over the course of the next 10 years, the landscape in the market dramatically shifted, dramatically changed. First lesson learned, I truly believe that any product you are bringing to market, you need to have what I call BHAGs, big, hairy, audacious goals. That’s me. They’re so big. They’re so crazy.

Scale 117

Scale Marketplace as a Service Sales Recruiting Scaling 117

OpenView Labs

JUNE 16, 2020

COVID-19 is reshaping the market like we’ve never seen before. The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve. The best companies are tweaking sales systems, adjusting their go-to-market strategy and rediscovering customers’ needs as they evolve.

Sales Hiring 54

Sales Hiring Sales Recruiting SaaS Payments Underperforming Technical Team 54

SaaStr

JULY 30, 2019

Vijay Gill is the head of engineering at DataBricks and brings engineering leadership experience from Google, Microsoft, AOL, and Salesforce. Weiping leads the engineering team as the top software architect for Salesforce Service Einstein, the company’s customer service AI platform. The go-to-market people love that, right?

Engineering 132

Engineering Part-Time VPE Technical Review Fractional VPE 132

Intercom, Inc.

APRIL 4, 2019

The second stage is treating growth as top of funnel marketing and layering on sales to open up profitable yet harder to reach segments. Stripe hit the market with such force that they could rely on a high-velocity, bottom-up distribution engine to give them the kind of traction other startups could only dream of. What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

FEBRUARY 7, 2020

Karen Page: I started my career in sales and marketing. We had an incredible founder in Chris Larson, unbelievable market opportunity. There was an incredible market opportunity and a lot of potential, no revenue and not a lot of money in the bank. How are they thinking about growing the company and the leadership team?

Scale 173

Scale Underperforming Technical Team Investment Sales Hiring 173

Chargify

AUGUST 17, 2017

billion losing streak that has erased 84% of Sears’ market value.”. Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. First, be clear about your current market. Go upmarket.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

Sales Hacker

MAY 12, 2021

Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Matt Scheitle says to, “give them cues to engage with based on different market verticals and personas. Matt Scheitle , Revenue Enablement Manager at Chorus.ai

Sales Enablement 74

Sales Enablement Sales Outsourced Development Technical Review 74

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Harry Stebbings: As for Ben, he spearheads global sales and the go to market teams at Flexport and prior to Flexport, Ben helped drive two high growth companies to successful acquisitions. So we never should have even been a, we’re in multi sided marketplace.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

SmartKarrot

AUGUST 5, 2021

Needless to say, in a market filled with cloud-based SaaS solutions, the demand for product operation becomes apparent. Product operation is a key aspect of product management. of product operations professionals belong to companies with more than 10,000 employees, such as Google and Apple. contact-form-7].

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

Venture Capital 219

Venture Capital Investment Travel Marketplace as a Service 219

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. If you missed episode 175, check it out here: Protecting Migrant Children: International Social Service. The role of product marketing, perfectly summarized. powered by Sounder.

Product Marketing 64

Product Marketing Scale Marketing Pricing 64

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Are you done with product management? You woke up one day thinking that you would dream to solve this big problem for this big, fast growing market and that you were the right person to do that.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52