SaaStr

JUNE 7, 2023

It has now secured over $67M in funding and offers a robust platform for mid-market and SMB segments. But the drive and passion remained, and leadership didn’t give up. Blosser comments, “The big thing I want to share with everyone is just stick with it if you feel like you have product-market fit. Well, not all the time.

Scale 185

Scale Scaling SMB Marketing 185

User Pilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Product marketing sits between product development and the market.

Management 104

Management Marketing Market Research Product Marketing 104

OpenView Labs

AUGUST 3, 2020

Editor’s note: This article is part four of a four-part series that covers the most crucial product marketing activities for an early-stage startup. And all heads typically turn toward a marketing leader or marketing team. Help drive a process of alignment between your marketing and product marketing team and/or leads.

Product Marketing 71

Product Marketing Startup Scale Marketing 71

OpenView Labs

JANUARY 12, 2022

It might be a little surprising to learn that the leadership style at Stack Overflow is decidedly not binary. Step 2: Adopt a flexible, non-dual approach to leadership. Prashanth takes a different approach for himself and the leadership style at Stack Overflow. Step 3: See what happens when you forge your own path.

Leadership 76

Leadership SMB Underperforming Technical Team Scale 76

SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. At different stages, the Marketing department of your org and your company may be focused on different initiatives to try to meet a mutual outcome. And without that context, you lose out.” What do we value?”

Sales Hiring 228

Sales Hiring Scale Technical Review Leadership 228

User Pilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

SaaStr

OCTOBER 12, 2022

Many founders think first of their product and then the market. But according to McJannet, it’s actually better to begin with the market. Pick the Market: Choose your target audience, and create a product they need. Picking the market is actually what we do, not building products. Product-Market Fit.

Scaling 191

Scaling Leadership Startup Product Marketing 191

SaaStr

OCTOBER 22, 2023

Chandar Pattabhiram is the CMO of Coupa for the past six years, Previously, Chandar recently was CMO at Marketo In prior roles, Chandar ran worldwide marketing for Badgeville, and vice president product marketing at IBM Cast Iron Systems. He is a Strategic Advisor to the CEO of Freshworks.

AI Search 239

AI Search Consulting Leadership AI 239

SaaStr

MARCH 14, 2023

Marketing is focused on generating leads while salespeople are closing them. Product designers are spec-ing out what engineering is supposed to build. Anywhere else is just bad leadership. You Might Lose Product Market Fit How does that happen? The world, your customers, and the market are constantly shifting.

Startup 213

Startup Communication Leadership Engineering 213

OpenView Labs

MARCH 9, 2020

When entrepreneurs start a company, they definitely think about product, customers and product-market fit. What they often forget to think about is the critical component of building their company: their personal leadership. Self-leadership. Invest in self-awareness to build your foundation of leadership.

Leadership 52

Leadership Underperforming Technical Team Sales Hiring Investment 52

SaaStr

MARCH 5, 2022

Migrating from the hyper-growth and chaos of the early days seeking product-market fit is critical to managing growth in customers, employees, products, and geographies. Know when to diversify leadership. Focus on the long-term, and be willing to create a leadership that can handle the tasks ahead. Key takeaways.

Startup 234

Startup Leadership Innovation Scaling 234

SaaStr

JANUARY 30, 2023

Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies.

Sales Hiring 211

Sales Hiring Payment Services SaaS Payments Scale 211

SaaStr

MARCH 20, 2024

On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.” When you hire a Head of Sales, Demand Gen, or Marketing who thinks they need a team to get going, how do you handle that in 2024 when there isn’t budget to hire more people on day one?

Sales Hiring 236

Sales Hiring Sales Recruiting Scale Headcount 236

SaaStr

NOVEMBER 14, 2022

In a special presentation, Secureframe COO Seema Kumar shares common leadership challenges in today’s modern workforce, best practices, and tips for talent retention. Startup Leadership Challenges. But the modern workplace presents a few key leadership challenges that must be overcome to boost employee retention.

Retention 130

Retention Leadership Compensation Communication 130

Kellblog

JUNE 6, 2021

In leadership roles on both the Product and the Marketing side. In this week’s episode we — and the audience — will ask Chris many questions, including: How to get product and marketing working together, especially when they aren’t under a common boss. EMC/Documentum, IBM/FileNet).

Sales Hiring 86

Sales Hiring Marketing Startup Leadership 86

SaaStr

DECEMBER 23, 2022

Sarah Patterson, Samsara’s Chief Marketing Officer, has been there to learn these lessons along with them. Build your marketing stack. Samsara has also learned powerful lessons from expanding its product into novel markets. As a result, they achieved a 15x return on their marketing investment. . Be curious!

Scale 160

Scale Engineering Marketing Scaling 160

User Pilot

FEBRUARY 13, 2024

We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. You can use your findings and improve your in-app marketing with Userpilot.

Sales Hiring 105

Sales Hiring Generative AI AI Leadership 105

SaaStr

SEPTEMBER 29, 2023

This showcases a narrow segment of a niche market, and it’s missing a lot of startups. Any startup in any reasonable category likely has dozens of competitors, and Altman believes the best strategy to compete in 2023 and beyond is multi-product. What Caused This Crowded Software Market? Building new teams.

Scale 214

Scale Scaling Startup Sales Hiring 214

SaaStr

NOVEMBER 24, 2021

Copy your entire product. Sell it to your market for half the price. It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. . Roberge recommends starting with product-market fit. You need a way to identify product-market fit as early as possible.

Scale 176

Scale Sales Hiring Compensation Sales 176

SaaStr

DECEMBER 27, 2023

70% of customers are in the Enterprise and mid-market space, and 30% are SMBs. The LMS market segment is big, and Docebo thinks about it in two folds. They were among the first in their category to think of the external side of the market because the external U.S. market is double the size of the internal one.

Sales Hiring 186

Sales Hiring Scale SMB Outsourced Development 186

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

SaaStr

FEBRUARY 4, 2022

One hour, every other month for seed companies or companies that are pre-product market fit. Having your board meet and interact with the senior leadership will also help the board give you advice on your team and org structure. . (Public companies unfortunately require longer meetings.)

Sales Hiring 224

Sales Hiring Scale Leadership Startup 224

Kellblog

JULY 17, 2022

In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Create a product. Get product-market fit (PMF), i.e., determine some problem you solve for some person with some product. Go sell some software to prove there’s a market. Go sell some software.

Branding 132

Branding Startup Software Sales Recruiting 132

SaaStr

AUGUST 15, 2022

Payhawk’s CEO, Hristo Borisov, and VP of Marketing, Désirée Schildt, have cracked the code. Before attracting investors, ensure that your company structure and products are up to par. We listen to what the market is saying.” Doing that shows you how big the addressable market is. . markets will ?converge.

Scale 180

Scale Marketing Scaling Communication 180

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 171

Travel Marketing Scale Outsourcing Services 171

SaaStr

NOVEMBER 8, 2023

In leadership, there’s a great expression that “to those who much is given, much is expected.” It requires: Alignment across Product, Marketing, Sales, CS, and PS. Every market has a certain number of buyers, and at a certain point, you start selling to a lot of those buyers. Or are the most critical?

Scale 219

Scale Sales Hiring SaaS Scaling 219

SaaStr

NOVEMBER 16, 2020

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. How did he come to be CEO at the market leader, UserTesting? * So I got the opportunity to be a CEO, went over to Act-On Software for a couple of years in the marketing automation space. I don’t subscribe to the servant leadership model.

Sales Hiring 184

Sales Hiring Scale Leadership Sales Enablement 184

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Champions a customer-centric approach.

Management 105

Management Interviewing Marketplace as a Service Product Marketing 105

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Andreessen Horowitz

OCTOBER 13, 2023

These—along with more practical topics, such as GTM strategy and product-market fit—were among the issues discussed at our recent Connect/Enterprise event, which brought together top executives from across the a16z network. In this clip, Todd discusses some of the changes Okta has made to get back to normal after a crazy few years.

Enterprise 92

Enterprise Travel Generative AI Sales Hiring 92

SaaStr

OCTOBER 17, 2023

If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Even if you think you’ve passed the stage of product market fit, it’s always worth keeping a lens toward it and understanding the needs of your customers as you evolve from early to later stages.

Scale 161

Scale Sales Hiring Customer Success Scaling 161

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Sanj: Well, it’s a pretty long one. There are two moments in my career that I remember.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

User Pilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Scale 105

Scale Underperforming Technical Team Sales Recruiting Software Review 105

SaaStr

JUNE 30, 2023

But how do you find that opportunity when there’s a lot of pressure from venture and the market? They were building for a market that didn’t exist so they could sell to job titles that also didn’t exist. Those companies will have a headstart on the competition when the market arrives. Blaze was founded in 2011.

Scale 182

Scale Mobile Venture Capital Scaling 182

User Pilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Scale 105

Scale AI Growth Hacking Innovation 105

SaaStr

JANUARY 21, 2022

Build the baseline by checking leadership assumptions. However, they were wrong about these assumptions, which kept them from identifying gaps and assessing the extensibility of their Enterprise product-market-fit. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 191

Scale SMB Enterprise Sales Hiring 191

SaaStr

JANUARY 24, 2020

Still over 10,000 attendees haven’t picked sessions yet so this list will certainly change by March 10, but for fun, here are the 20 Hottest Sessions at 2020 Annual, at least right now: Masterclass: The Top 10 Pitfalls in SaaS Go-To-Market with Mark Roberge. — Deep Dive: The What, When and Why of Product Marketing with Twilio.

Scale 188

Scale Leadership Churn Benchmarks 188