User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Kellblog

DECEMBER 27, 2021

Before diving in, let me remind readers that I do these predictions in the spirit of fun, they are not business or investment advice, and that all of my usual disclaimers and terms apply. What drives these disruptive cycles: Feature creep , which leads to market overshoot over time. Tech bubble relents. Miss, until recently.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

FastSpring

APRIL 13, 2023

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”

Scale 110

Scale Sales Hiring Underperforming Technical Team Social Media 110

Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The good news is that growing a little slower is not the end of the world.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 100

Cloud Scale AWS Machine Learning 100

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 3 Brand stretch.

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

SaaStr

MARCH 8, 2019

People talk about B2B marketing. People talk about B2C marketing. Increasingly organizations talk about B2D marketing, to developers. But you’ve always coined this phrase “business to human marketing”, B2H. Some developer’s tinkering with something. We’ve got to buy it.”

Scale 47

Scale Sales Hiring Underperforming Technical Team Social Media 47

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. Focus on a market segment until you dominate it When I arrived at Buildium, we were selling our product only to residential property managers located in the United States. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. Des: Right, you’ll invest the time.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. The design team at IBM likes to employ a “make to learn” method. Prototype it til you make it. We keep iterating.

AI Search 245

AI Search AI Scale Machine Learning 245

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Step 3: Invest in your customers.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

SaaStr

JUNE 3, 2020

Who should be brought into the meeting other than the sales team? Harry Stebbings: We are back for another week in the world of SaaStr, and diving straight in today, I recently tweeted about the importance of a sales playbook, pre-release, scaling out your sales team. What is the right way to structure your sales meeting?

Sales Hiring 185

Sales Hiring Scale Technical Advisors Systems Review 185

Sales Hacker

APRIL 22, 2019

Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers through industry leading training and coaching software and innovative content and engagement solutions. At Priceline, I joined this really interesting group of people that was focused on new market development. The first is Showpad.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

ProfitWell

DECEMBER 3, 2019

Do you gun straight for the glamour (and pressure) of venture capital investment? Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Angel investment is provided by a single individual as opposed to a firm or fund.

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OpenView Labs

MAY 13, 2021

Customer segmentation is the way. What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. That division is based on customers having similar: Needs (i.e.,

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. It’s how do you transition the team, how do you not loose each and every friendship that you’ve ever had?

Scale 152

Scale Business Sales Hiring CTO Hire 152

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Do I have a strong monetization strategy in hand for when I do decide to seek some form of investment?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

NOVEMBER 21, 2020

Harry Stebbings: Sorry, this is so unfair of me to go off schedule like this, but when you think back on only possible in the cloud, I think through every investment of mine is unbundling or bundling and try and very carefully be aware of which camp we’re in and why. In 2012, no one took Amazon seriously, really.

SaaS Payments 266

SaaS Payments Scale Payment Services Payment Solutions 266

Sales Hacker

JULY 30, 2018

In this guide, I’ll share with you a proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework.

B2B 73

B2B Scale Strategy Marketing 73

Upscope

JANUARY 23, 2021

This partly due to control but also the realisation that a company focusing on developing one application is likely to build a better app than a company building multiple applications into a big all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

We discuss: How seed and Series A investment criteria differ. He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sales Hacker

DECEMBER 8, 2017

Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. The Continued Emphasis on Alignment of Sales & Marketing. How can that be?

Scale 97

Scale Technical Review Outsourcing Services Sales Hiring 97

Hull

JULY 9, 2020

Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. He said that his job and actually he used Hull as the main tool for that was to bring the right data to the right people in the team as fast as possible. Romain (16:58): That would be bad. What's the big deal?

B2C 52

B2C Underperforming Technical Team B2B Data 52

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. Stretch vs. Bad-Fit Customers. Bad Sales Handoffs Cause Customers to Ghost During Onboarding. The Cost of Bad Fit Customers: The $1.2M How to Develop a Customer Success Strategy. Customer Acquisition.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

SaaStr

JULY 22, 2019

That’s not a bad start. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company. We work with mostly modern teams. Developers were really loyal to the product, and they were able to take the product with them whenever they went. FULL TRANSCRIPT BELOW.

Scale 177

Scale Scaling Sales Hiring Underperforming Technical Team 177